How Preston Wetherington Thinks About Effective Relationships with Fractional Marketing Leaders

How Leaders Think with Kenny Lange

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

il y a un an 41:05

MP3•Maison d'episode

On today's episode of "How Leaders Think" Kenny Lange sits down with Preston Wetherington, founder of Nifty 50 Solutions, for an insightful discussion on evolving marketing strategies. Dive into their conversation as they explore the shift from traditional ads to focused, deep marketing approaches that build meaningful client relationships. Preston shares his agency's innovative "fractional marketing department" model, highlighting a case study of a pool builder client that uncovered new revenue streams and enhanced customer engagement. Preston and Preston also discuss the importance of personality assessments like DISC, the impact of economic fluctuations on marketing, and best practices for business owners transitioning to working with agencies. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on creating successful marketing partnerships and adapting to changing markets.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Preston Wetherington Resources:
LinkedIn: https://www.linkedin.com/in/preston-wetherington-55517385/
Website: https://niftyfiftysolutions.com
Instagram: https://www.instagram.com/niftyfiftysolutions
Facebook company page: https://www.facebook.com/niftyfiftysolutions

#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips

(00:00) - Invest in marketing despite economic turmoil.
(04:45) - Organizations recognize ongoing marketing need despite challenges.
(06:47) - Hesitant spending above $10,000 affects lead generation.
(10:15) - Changed model: Agencies handle marketing strategy now.
(15:42) - Prioritizing personal relationships in client services.
(19:31) - Establish rapport and evaluate marketing agency capabilities.
(20:51) - Two camps: experienced decision-makers and strategy beginners.
(25:45) - Cleaning up previous agency's FCO mistakes, slowly.
(27:37) - Data can't capture everything; align marketing partnership.
(33:21) - Understanding different personalities has been my growth.
(35:16) - Understanding personalities aids connection; enneagram helps.
(40:04) - Please support, engage, and share for leadership growth.
(40:52) - Improve your leadership; we'll guide you.

88 episodes

How Preston Wetherington Thinks About Effective Relationships with Fractional Marketing Leaders

How Leaders Think with Kenny Lange

published il y a un an

MP3•Maison d'episode

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

#MarketingStrategies #BusinessGrowth #ClientEngagement #LeadershipInsights #MarketingTips

(00:00) - Invest in marketing despite economic turmoil.
(04:45) - Organizations recognize ongoing marketing need despite challenges.
(06:47) - Hesitant spending above $10,000 affects lead generation.
(10:15) - Changed model: Agencies handle marketing strategy now.
(15:42) - Prioritizing personal relationships in client services.
(19:31) - Establish rapport and evaluate marketing agency capabilities.
(20:51) - Two camps: experienced decision-makers and strategy beginners.
(25:45) - Cleaning up previous agency's FCO mistakes, slowly.
(27:37) - Data can't capture everything; align marketing partnership.
(33:21) - Understanding different personalities has been my growth.
(35:16) - Understanding personalities aids connection; enneagram helps.
(40:04) - Please support, engage, and share for leadership growth.
(40:52) - Improve your leadership; we'll guide you.

88 episodes

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

همه قسمت ها

1
How Marcelo Callbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity 46:07

il y a environ 7 jours46:07

46:07

On today's episode of "How Leaders Think," Kenny Lange engages with Marcelo Calbucci, author and founder, to explore the innovative PRFAQ framework that brings strategic clarity to organizations. Dive into this episode as they uncover how to effectively write press releases and FAQs to align teams, optimize strategic decisions, and enhance project success. Marcelo sheds light on Amazon's unique meeting culture, the significance of maintaining alignment, and the art of navigating visionary strategy. Whether you're a seasoned executive or an entrepreneurial trailblazer, Marcelo shares tips on how to harness internal feedback effectively and leverage it for meaningful growth. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Marcelo Callbucci Resources: Website: https://www.theprfaq.com Book - The PRFAQ Framework: https://amzn.to/41E5eHL LinkedIn Profile: https://www.linkedin.com/in/marcelocalbucci Email: marcelo@calbucci.com #PRFAQFramework #StrategicClarity #LeadershipInsights #InnovationProcesses #AmazonLeadership (00:00) - "How Leaders Think Podcast Intro" (04:58) - PR FAQ: Strategic Early Use (09:20) - Coherent Strategy for Project Launch (11:21) - Narrative Coherence and Fidelity (13:43) - Generating FAQ Questions: Source Discussion (18:35) - Customer Problem Validation Process (21:02) - Encountering Amazon's Unique Approach (26:23) - PRFAQ Meetings: Feedback and Decisions (28:02) - Effective Collaborative Decision-Making Strategies (32:37) - Collaborative Engagement for Team Success (33:52) - Managing Ideation and Implementation Friction (38:57) - Employee Onboarding and Efficiency Discussion (41:50) - Strategic Vision Roadmap Insights (44:32) - Podcast Connect & Learn Invitation…

1
How I Think About Harnessing the Power of the Enneagram for Self-awareness and Growth 53:26

il y a environ 14 jours53:26

53:26

Through personal stories and expert insights, Kenny explores the impact of emotional intelligence (EQ) and the Enneagram as transformative tools for self-awareness and leadership success. Discover practical strategies for overcoming personal and professional challenges, understanding internal and external competencies, and fostering growth within teams and organizations. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Resources: Integrated Growth Network: https://network.kennylange.com/ Worksheet: Harnessing the Power of the Enneagram for Self-awareness and Growth: https://hubs.ly/Q037TVCB0 The 4 Stages of Psychological Safety: https://amzn.to/3F3V2iO #SelfAwareness #Enneagram #PersonalDevelopment #GrowthMindset #EmotionalIntelligence #ChristianLeadership #LeadershipTraining #Entrepreneurship #NonProfitLeadership…

1
How I Think About Bringing Organizational Alignment to Life 16:58

il y a environ 21 jours16:58

16:58

In this unique episode of 'How Leaders Think' podcast, host Kenny Lange dives deep into the vital topic of creating organizational alignment. Kenny introduces a new series aimed at tackling client questions and practical teachings. This episode focuses on clarifying organizational roles and responsibilities, exploring Dr. Timothy Clark's four stages of psychological safety, and detailing essential functions such as sales, marketing, operations, and leadership roles. Discover proven strategies for achieving alignment, fostering autonomy, and enhancing accountability within your team. Join the conversation and take the first step towards effective leadership and organizational success. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Resources: Integrated Growth Network: https://network.kennylange.com/ Worksheet: Reinforcing organizational Alignment Concepts: https://hubs.ly/Q036MCTx0 Fractional Leadership: Landing Executive Talent You Thought Was Out of Reach: https://amzn.to/42Z3eei Hiring Your Right Number 2 Leader: Gain More Time. Earn More Income. Create More Impact: https://amzn.to/4hZWAIZ #OrganizationalAlignment #LeadershipDevelopment #PsychologicalSafety #VisionaryLeadership #StrategicDelegation (00:00) - Introduction to the Podcast (00:21) - New Format and Upcoming Series (01:03) - Creating Organizational Alignment (02:45) - Core Functions of an Organization (05:13) - The Role of Visionary and Operator (06:16) - The CAR Model for Leadership (08:17) - Levels of Accountability (12:30) - Guided Autonomy and Delegation (14:41) - Measuring Success and Building Momentum (16:28) - Conclusion and Listener Feedback…

1
How Todd Holzman Thinks About Candor: A Collaborative Search for Truth 59:31

il y a environ 28 jours59:31

59:31

On today's episode of "How Leaders Think," Kenny Lange welcomes Todd Holzman, CEO and founder of Holzman Leadership, for a profound conversation on the transformative power of candor. Delve into Todd's impressive background, from coaching top executives at IBM to teaching world leaders at Harvard, as he passionately discusses why candor should resonate with leaders today. Explore the delicate balance between caring deeply and challenging directly, and learn why candor isn't just about truth-telling, but a collaborative journey towards truth for betterment. Todd shares compelling anecdotes from the pharmaceutical industry, the pitfalls of not embracing candor, and the real risks of avoidance. Get ready for actionable insights on building competency, fostering psychological safety, and the journey to authentic and effective leadership. This episode is brimming with strategies to align your beliefs with your behaviors, offering a refreshing perspective on leadership. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Todd Holzman Resources: Website: https://holzman.com LinkedIn Profile: https://www.linkedin.com/in/todd-holzman Email: lace@holzman.com #leadershipdevelopment #CandorInLeadership #TransformativeThinking #HolzmanLeadership #EffectiveCommunication (00:00) - "How Leaders Think" Podcast Introduction (03:20) - Candor's Uncommon Value (08:02) - Embracing Truth and Responsibility (11:51) - Healthcare Bureaucracy and Medication Delays (13:33) - Unspoken Miscommunication Concerns (18:28) - Candor: A Collaborative Truth-Seeking (22:45) - Ineffective Strategies Under Pressure (24:33) - Question-Only Leadership Dilemma (28:19) - Overcoming Sales Engagement Challenges (30:18) - Challenging Authority with Truthfulness (35:37) - "Discovering Leadership Insights" (38:21) - Effective Leadership Through Understanding (41:18) - Cultivating Candor: Beyond Intuition (43:59) - Leadership Critique and Response Training (49:19) - Real Work Methodology for Conversations (52:41) - Integrating Beliefs into Daily Life (55:25) - "Evaluate Concerns Before Addressing" (58:28) - Episode Highlights & Engagement Encouraged…

1
How Dawson Barksdale Thinks About Bootstrap vs. Venture Capital Funding 48:59

il y a 5 weeks48:59

48:59

On today's episode of "How Leaders Think" Kenny Lange sits down with Dawson Barksdale, Chief Encouragement Officer and founder of Local. Dawson dives deep into the world of venture capital, sharing his personal journey and insights on what it takes to successfully navigate this complex landscape. They discuss the pivotal steps for founders considering VC money, the importance of aligning with the right partners, and how to maintain a clear vision amidst challenges. Dawson also sheds light on the role of self-awareness in leadership and the impact of having a mentor. Whether you're an aspiring entrepreneur or a seasoned business leader, this conversation is filled with actionable advice and profound reflections on the entrepreneurial experience. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Dawson Barksdale Resources: LinkedIn Profile: https://www.linkedin.com/in/dawsonbarksdale/ YouTube: https://www.youtube.com/@LOCALCarWash Website: https://www.localcarwash.us/ Facebook: https://www.facebook.com/profile.php?id=61558732441518 Books Mentioned: Start with Why: https://amzn.to/3EfbNap The Infinite Game: https://amzn.to/40Re7gO Leaders Eat Last: https://amzn.to/3CkOjAl The Follower Effect: https://amzn.to/4jDfpTN #LeadershipInsights #VentureCapital #Entrepreneurship #BusinessGrowth #InnovationTips (00:00) - Starting a Venture Capital Firm (04:12) - Venture Capital Perception Shift (07:20) - AI Investment: Bubble and Discipline (11:58) - Validating Customer Willingness to Pay (17:02) - Navigating VC Challenges for Founders (18:43) - Aligning Founder and VC Goals (21:25) - Creating Alignment in Partnerships (26:35) - "Mentorship in Decision Making" (28:33) - Power of Honest Feedback (34:43) - Understanding Impact and Audience Awareness (35:56) - Defining Venture Capital Identity (39:54) - "Commitment's Sobering Reality" (42:27) - "Understanding Your 'Why'" (47:46) - "Engage with Our Leadership Podcast"…

1
How Alec Broadfoot Thinks About Using Assessments for Better Hiring 36:44

il y a 6 weeks36:44

36:44

Kenny Lange sits down with Alec Broadfoot, CEO and Founder of Vision Spark, for an in-depth exploration of leadership dynamics and the critical role of hiring the right people. In this insightful discussion, they unpack the law of the lid and its implications for organizational growth, the nuances of cultivating a strong second-in-command, and the indispensable traits of effective leaders. Alec shares his extensive experience in matching top talent with entrepreneurial firms, including the impact of strategic thinking and fit on company success. Whether you're leading a startup or an established corporation, this episode offers invaluable advice on elevating your leadership and driving your team towards excellence. Tune in to discover how aligning your people strategy with your company’s vision can revolutionize your leadership journey. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Alec Broadfoot Resources: LinkedIn Profile: https://www.linkedin.com/in/alecbroadfoot/ Instagram: https://www.linkedin.com/company/2555767?trk=tyah Twitter: https://twitter.com/Vision_Spark YouTube: https://www.youtube.com/@UCaw7LnyLv1_5iWohPYblmXw Website: https://visionsparksearch.com/ Facebook: https://www.facebook.com/VisionSpark.Hire4Impact Books Mentioned: The 21 Irrefutable Laws of Leadership: https://amzn.to/4hodHny Hiring Your Right Number 2 Leader: https://amzn.to/3WwjwHD Rocket Fuel: https://amzn.to/3E0U9Hm Make The Noise Go Away: https://amzn.to/4h4OA9E Fractional Leadership: https://amzn.to/3E7y2iA Who Not How: https://amzn.to/4au7jZG #LeadershipSkills #HiringRight #VisionaryLeaders #LawOfTheLid #Entrepreneurship (00:00) - "Leadership Capacity Tension" (06:01) - Understanding Upward Mobility Steps (10:02) - Addressing Leadership Self-Awareness Gaps (11:58) - Identifying Strengths for Career Success (14:21) - Misplaced Talent: Hidden Organizational Costs (19:51) - Company Growth and Personnel Challenges (21:19) - Evolving Leadership for Business Growth (26:36) - Improving Candidate Feedback Loop (30:06) - Leadership Crucial for Second-in-Command (32:16) - Leadership Self-Assessment and Reflection (34:07) - "Leadership Books for Visionary Leaders"…

1
How Carter Severns Thinks About Directness and Rapport in Leadership 43:25

il y a 7 weeks43:25

43:25

On today's episode of "How Leaders Think" Kenny Lange sits down with Carter Severns, SVP of Marketing for Delivery Solutions, for an open conversation about the importance of building rapport and relationships in effective leadership. In this insightful episode, they delve into strategies for genuine connection within teams, the impact of transparent communication, and why likability plays a crucial role in a leader's effectiveness. Carter shares his journey from being mentored early in his career to now leading high-growth companies, emphasizing the power of empathy and intentionality in leadership. Whether you're in a remote setup or a traditional office environment, this episode is filled with practical advice to help you cultivate a more connected and cohesive team. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Carter Severns Resources: LinkedIn: https://www.linkedin.com/in/carter-severns/ #LeadershipDevelopment #EffectiveCommunication #BuildingRapport #CareerGrowth #WorkplaceCulture (00:00) - Career Story: Early Soft Skills Lesson (03:20) - Pandering to Out-of-Touch Leadership (08:03) - Door-to-Door Sales Experience (12:22) - Rejecting Top-Down Blame Culture (16:49) - Empathy Towards Leaders (20:44) - Importance of Context and Team Commitment (23:29) - Transparent Communication in Sensitive News (26:59) - Importance of Positive Feedback (29:47) - "Parenting: Balancing Respect and Likability" (34:38) - Genuine Rapport Over Likability (37:08) - Building Rapport Beyond Work Relationships (38:52) - Implementing 360 Feedback for Growth…

1
How Peter Monfre Thinks About Learning Leadership Through Persistence and Challenges 48:11

il y a 8 weeks48:11

48:11

On today's episode of "How Leaders Think," Kenny Lange sits down with Peter Monfre, President of Clarity Marketing Support, Inc., for an insightful discussion on the parallels between music leadership and business. In this engaging episode, they delve into the dynamics of running high-performing teams, the impact of maintaining high standards, and the importance of surrounding oneself with experts. Peter shares stories from his remarkable career, including lessons from his father’s dedication to craftsmanship and his journey from aspiring musician to business leader. They also explore the role of humility in effective leadership, the necessity of having a clear vision and purpose, and the instrumental role of mentors in overcoming mental barriers. Whether you're navigating the complexities of a growing business or leading a creative team, this conversation is filled with valuable insights to guide your leadership journey. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Peter Monfre Resources: LinkedIn: https://linkedIn.com/in/petemonfre Website: https://claritymarketingsupport.com Twitter: https://twitter.com/petemonfre YouTube: https://youtube.com/petemonfre Podcast: https://b2bmarketingmindset.com Books Mentioned: Turning Pro by Steven Pressfield: https://amzn.to/4hcrnCa #Leadership #Business #Music #Podcast #PeterMonfre #HowLeadersThink (00:00) - Leadership pursued due to necessity, not choice. (04:02) - Realized leadership's necessity; hesitated to embrace role. (06:50) - Motivated people through musical vision and communication. (11:50) - Balancing music enjoyment with leadership responsibilities. (14:06) - From renegade founder to renegade leader transition. (17:15) - Took risks, grew, moved to downtown office. (22:44) - Stepping up to lead responsibly and effectively. (26:23) - Friend starts consultancy after nonprofit experience. (28:11) - Professionalism demands consistent excellence and discipline. (30:52) - Inheriting rhythm section improved my musical abilities. (34:59) - Making up words is a valuable skill. (37:51) - Musician embraces leadership for career advancement. (40:38) - Commit fully; don’t hedge starting businesses. (45:24) - This is a great place for real connections. (47:14) - Leave feedback to help more listeners grow.…

1
How Evan Cox Thinks About Transforming Fundraising from Transactions to Relationships 40:04

il y a 9 weeks40:04

40:04

Kenny Lange sits down with Evan Cox, principal of Evan Cox Consulting, to delve into the dual impact of nonprofit fundraising. In this insightful interview, they discuss shifting from transaction-based to relationship-focused donor engagement, framing fundraising as an act of service, and aligning campaign messages with donors' personal aspirations. Evan shares his experiences and strategies for creating meaningful connections that go beyond financial contributions, emphasizing the importance of genuine interactions. They also explore the risks of not connecting donor motivations to the cause, and how transformational approaches can boost nonprofit success. If you're a nonprofit leader or fundraiser, this episode is brimming with actionable insights to build deeper, more effective donor relationships. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Evan Cox Resources: LinkedIn: https://www.linkedin.com/in/evancox1/ Website: https://evancoxconsulting.com/ Books Mentioned: Building a StoryBrand by Donald Miller: https://amzn.to/4a33NoX Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta: https://amzn.to/4iXCuQW #leadership #NonprofitFundraising #DonorEngagement #ImpactfulGiving #RelationshipMarketing (00:00) - Fundraising is service, not sleazy money-asking. (07:05) - Transformative relationships. (10:52) - Build relationships year-round for successful campaigns. (14:32) - Reflection on motives beyond fundraising tips. (17:36) - Balance relationships with tactical marketing deadlines. (19:36) - Align donors' values with experiences beyond donations. (23:15) - Define customer desires for effective organizational storytelling. (27:23) - Align team, identify problem, ensure resonation. (31:17) - Provide compelling reasons for donors to give. (34:31) - Schedule time to connect with donors regularly. (37:33) - Visit evancoxconsulting.com for marketing resources, support. (38:50) - Engage with content for feedback and improvement.…

1
How Melissa Winebarger Thinks About Transforming Work Culture through Faith 46:06

il y a 10 weeks46:06

46:06

On today's episode of "How Leaders Think," Kenny Lange chats with Melissa Winebarger, the first Executive Director of Beyond Business, about seamlessly integrating faith into the workplace. In this compelling interview, Melissa shares her transition from Jasper, a midstream oil and gas company with a unique faith-based culture, to leading a nonprofit. They discuss the challenges and triumphs of fostering a work environment where employees feel seen, heard, and valued, the impact of ethical leadership, and the art of creating psychological safety. Melissa opens up about the journey of founding a nonprofit, the importance of mentorship, and the non-competitive spirit within the faith and work community. Whether you're navigating the corporate world or the nonprofit sector, this episode is rich with practical wisdom on merging faith and professionalism. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Melissa Winebarger Resources: LinkedIn: https://www.linkedin.com/company/beyond-businessorg/ Website: https://beyondbusiness.org/ Instagram: https://www.instagram.com/beyondbusinessorg/ Facebook: https://www.facebook.com/profile.php?id=61559474532959 #Leadership #FaithAtWork #NonProfitJourney #WorkCulture #CommunityBuilding (00:00) - Transitioning to lead a nonprofit, learning structure. (04:51) - Integrating faith into workplace relationships and care. (08:48) - Everyone wants to feel known and valued. (12:27) - Started Beyond Business Summit to share knowledge. (14:26) - Started a nonprofit and left Jasper organization. (19:08) - Unexpected community support and collaboration for nonprofits. (20:50) - Unique meetup experience amidst broader community shift. (25:09) - Overcome fears by tackling tasks incrementally. (29:15) - Seeking guidance and learning from nonprofit experts. (33:13) - Overcoming fear of rejection through connections. (36:13) - Evaluate fears, speak up, benefit from wisdom. (40:21) - Start with prayer to reform industry brokenness. (42:43) - Speakers discuss leadership, stewardship, flourishing communities. (45:04) - Encourage engagement to improve and reach audience.…

1
How Chris Young Thinks About Building Purpose-Driven Organizations Aligned with Kingdom Values 52:49

il y a 11 weeks52:49

52:49

On today's episode of "How Leaders Think" Kenny Lange dives deep with Chris Young, president of the Good Place Institute, for an insightful conversation on integrating faith into organizational leadership. They explore the metaphor of snorkeling vs. scuba diving as it relates to life's challenges and the importance of inward soundness and being others-focused in leadership. Chris sheds light on the different waves within the faith at work movement and emphasizes holistic integration of faith in the workplace, aligning with kingdom principles. This episode is brimming with profound reflections, practical leadership tips, and thought-provoking discussions on discipleship, stewardship, and creating flourishing environments. Whether you're a seasoned leader or just starting out, this dialogue offers a wealth of wisdom on how aligning your purpose with your actions can transform both your personal and professional life. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Chris Young Resources: LinkedIn: https://www.linkedin.com/in/chris-young-28b535/ Website: https://goodplaceinstitute.com/ Instagram: https://www.instagram.com/thegoodplaceinstitute/ YouTube: https://www.youtube.com/@goodplaceinstitute Podcast: https://goodplaceinstitute.com/business-is-good-podcast/ Book Mentioned: The Good Place Organization: A Leader's Guide to Stewarding Good Place Organizations by Chris Young: https://amzn.to/3VTmlSR Loving Monday: Succeeding in Business Without Selling Your Soul by John D. Beckett: https://amzn.to/4iIsv1T The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield and Shawn Coyne: https://amzn.to/4fvvh7M The Power of TED* (*The Empowerment Dynamic): https://amzn.to/49V5EfA The Only Leaders Worth* Following by Tim Spiker: https://amzn.to/3ZRnLhx #HowLeadersThink #FaithDrivenBusiness #Leadership #Podcast #ChrisYoung #SpiritualDepth #PurposeDrivenLife (00:00) - Seeking divine purpose for work and leadership. (05:35) - Exploring workplace faith's impact over decades. (06:38) - Faith-driven leaders promote generosity and growth. (12:04) - Integrating faith into work; intention and learning. (15:51) - Faith, community, customer service, representation, accountability, intentions. (16:59) - Pushback against integrating purpose with professional excellence. (23:23) - Learning from guests to improve personal business. (24:29) - Struggling with self-reliance over faith. (29:51) - Purpose-driven work transforms both you and itself. (34:12) - Work and humility develop us into potential. (36:37) - Choose mentality: creator, coach, challenger, embrace agency. (39:30) - We settle for less; God's version exceeds. (44:34) - Effective leaders: inwardly sound and others focused. (46:01) - Leadership attracts attention; faith influences significantly. (51:42) - Subscribe, rate, review for show feedback, improvement. (52:32) - Help others; change thoughts, change leadership.…

1
How Katie Allred Thinks About Using AI to Empower Churches to Focus on Community 41:46

il y a 12 weeks41:46

41:46

On today's episode of "How Leaders Think," Kenny Lange sits down with Katie Allred, founder of ChurchCommunications.com, to delve into the transformative role of AI in ministry and leadership. In this insightful conversation, they unravel the practical applications of AI tools like ChatGPT and Claude for churches, from organizing information to enhancing communication strategies. Katie shares how AI can empower leaders to overcome project intimidation, streamline administrative tasks, and focus more on community engagement. Kenny and Katie also tackle common concerns about AI, demystifying its use. Whether you're leading a small team or a large congregation, this episode is brimming with practical tips to leverage AI in your daily operations. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Katie Allred Resources: LinkedIn: https://www.linkedin.com/in/katiejallred/ Website: https://ai-for-churches.com/ Instagram: https://www.linkedin.com/in/katiejallred/ Book Mentioned: Church Communications: Methods and Marketing by Katie Allred: https://amzn.to/3OZr3KM #Leadership #AIInMinistry #ChurchCommunications #CommunityBuilding #PodcastLife #AItools #ChurchLeadership #KatieAllred #TechInChurch #HowLeadersThink #InspiringLeaders (00:00) - Podcast on leadership with Katie Allred guest. (05:48) - Discussed AI in coaching; concerns over job loss. (08:17) - Technology aids efficiency, reduces stress, enhances productivity. (11:54) - Shift vital as Internet democratization; prompts crucial. (14:27) - Longtime tech lover mastering prompt engineering. (17:36) - Write own ideas, refine with AI assistance. (21:58) - Using ChatGPT to explore better solutions. (25:38) - Using Claude for organizing and enhancing content effectively. (27:24) - Empowering tech aids quiet people sharing ideas. (30:00) - Spend time in community, not administrative tasks. (35:27) - Free AI tools suffice.…

1
How Alex Dzierbicki Thinks About Inspiring Ruthlessly Values-Driven Businesses 34:48

il y a 13 weeks34:48

34:48

On today's episode of "How Leaders Think" Kenny Lange sits down with Alex Dzierbicki to delve into the heart of economic equity and values-driven business leadership. In this thought-provoking episode, they explore the often misunderstood relationship between virtues and profits, challenging the traditional "shareholder theory" mindset. Alex shares compelling insights on balancing purpose with performance, the importance of infinite versus finite pursuits, and the costs of a profit-driven world. He offers practical steps to align personal and professional values and stresses the significance of integrity in business. Whether you're navigating ethical dilemmas or striving to lead with authenticity, this interview is packed with valuable lessons on creating meaningful impact. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Misael Diaz Resources: LinkedIn: https://www.linkedin.com/in/alex-dzierbicki-a6148175/ Website: https://www.lifegivingbusiness.org/ #Leadership #BusinessEthics #EconomicEquity #ValuesDriven #PodcastLife #HowLeadersThink #Inspiration #InfiniteGame #EntrepreneurMindset #BusinessSuccess (00:00) - Balancing value, virtue, business, and profits. (06:08) - Apple's influence differs from typical small businesses. (09:49) - Balancing purpose and performance, with clear values. (13:51) - Infinite purpose surpasses revenue-focused goals. (15:19) - Create a story where everyone finds meaning. (18:50) - Zuckerberg prioritized speed over perfection for success. (22:24) - Push key domino for desired outcomes, understanding. (25:36) - Prioritize fostering, adoption, and authenticity over comforts. (28:59) - Integrity vs. profit: actions reveal true values. (33:30) - Rate, like, subscribe to support our podcast.…

1
How Misael Diaz Thinks About Cultivating Future Leaders from Within 53:44

il y a 14 weeks53:44

53:44

On today's episode of "How Leaders Think," Kenny Lange sits down with Misael Diaz, founder of Advanced Leadership Consulting, for an inspiring conversation on maximizing leadership potential. This engaging episode dives deep into the benefits of focusing on fewer tasks to create a greater impact, the art of letting go and empowering others, and the importance of defining leadership within your organization. Misael shares valuable insights on the role of vision in leadership, fostering a culture of continuous development, and recruiting with an eye towards future potential. Whether you're leading a startup or a well-established organization, this interview is filled with practical advice to elevate your leadership approach. Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 * Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh * Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= * Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b * YouTube: https://www.youtube.com/@KennyLange/podcasts * Website: https://howleadersthink.kennylange.com/ Misael Diaz Resources: LinkedIn: https://www.linkedin.com/in/diazmisael/ Instagram: https://www.instagram.com/soymisaeldiaz/ YouTube: https://www.youtube.com/@soymisaeldiaz book: https://a.co/d/d8MNxB5 Podcast: https://open.spotify.com/show/1puyOu7kkMYrneEFqPfDwv Website: https://www.soymisaeldiaz.com/ Facebook: https://www.facebook.com/soydiazmisael Books Mentioned: Creating a New Story by Misael Diaz: https://amzn.to/3D5SVtP #Leadership #StartupSuccess #Empowerment #VisionaryThinking #PersonalDevelopment (00:00) - Audience is priority when communicating on podcasts. (04:01) - Modernize leadership perspectives; embrace 21st-century practices. (10:02) - Anyone can learn; start despite inexperience. (13:18) - Seeking validation, learning to build online community. (14:04) - Meeting strangers eventually leads to knowing friends. (18:57) - Motion without direction is often counterproductive. (23:40) - What is effective leadership development and core values? (24:53) - Do people rely on others' leadership definitions? (30:51) - Leadership evolves; start early and stay adaptable. (34:28) - Instill leadership culture immediately upon hiring. (36:14) - Develop potential for future-focused, people-centered leadership. (38:16) - Leadership is caught, not taught through observation. (44:07) - Use ceremony to cement commitment decisions. (47:13) - To accomplish more, focus on doing less. (51:25) - Listen to the show on Spotify and everywhere. (52:43) - Improve podcast to inspire leadership transformation.…

1
How Jordi Falguera Thinks About Finding Fulfillment Beyond Corporate Success 39:38

il y a 15 weeks39:38