How Evan Cox Thinks About Transforming Fundraising from Transactions to Relationships

How Leaders Think with Kenny Lange

Kenny Lange sits down with Evan Cox, principal of Evan Cox Consulting, to delve into the dual impact of nonprofit fundraising. In this insightful interview, they discuss shifting from transaction-based to relationship-focused donor engagement, framing fundraising as an act of service, and aligning campaign messages with donors' personal aspirations. Evan shares his experiences and strategies for creating meaningful connections that go beyond financial contributions, emphasizing the importance of genuine interactions. They also explore the risks of not connecting donor motivations to the cause, and how transformational approaches can boost nonprofit success. If you're a nonprofit leader or fundraiser, this episode is brimming with actionable insights to build deeper, more effective donor relationships.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Evan Cox Resources:
LinkedIn: https://www.linkedin.com/in/evancox1/
Website: https://evancoxconsulting.com/

Books Mentioned:
Building a StoryBrand by Donald Miller: https://amzn.to/4a33NoX
Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta: https://amzn.to/4iXCuQW

#leadership #NonprofitFundraising #DonorEngagement #ImpactfulGiving #RelationshipMarketing

• (00:00) - Fundraising is service, not sleazy money-asking.
• (07:05) - Transformative relationships.
• (10:52) - Build relationships year-round for successful campaigns.
• (14:32) - Reflection on motives beyond fundraising tips.
• (17:36) - Balance relationships with tactical marketing deadlines.
• (19:36) - Align donors' values with experiences beyond donations.
• (23:15) - Define customer desires for effective organizational storytelling.
• (27:23) - Align team, identify problem, ensure resonation.
• (31:17) - Provide compelling reasons for donors to give.
• (34:31) - Schedule time to connect with donors regularly.
• (37:33) - Visit evancoxconsulting.com for marketing resources, support.
• (38:50) - Engage with content for feedback and improvement.