Office Hours: How to Define Your Niche as a Therapist with Allison Puryear

Heard Business School

A lot of therapists are told to “niche down” but aren’t told exactly what that means or how to do it.

And without a well-defined niche, your practice will struggle, if not sink.

Allison Puryear is a licensed clinical social worker based in North Carolina and an inspiring mentor to therapists through her transformative program, Abundance Practice Building.

In this Office Hours episode with host Michael Fulwiler, Allison unpacks the significance of defining a niche in therapy, how to navigate multiple niches, and why specificity matters.

Plus, she debunks common myths like the idea that broadening a niche attracts more clients and explains why a well-defined niche can help build trust and connection more effectively than a broad approach.

Listen to learn strategies that can help you refine your practice to attract clients who resonate with your expertise.

In the conversation, they discuss:

• How identifying and focusing on a specific niche in a therapy practice can enhance marketing efforts and client trust.
• The framework for defining a niche based on therapist-client effectiveness and the specific problems faced by clients.
• The benefits and challenges of having more than one niche and transitioning between niches over time.

Connect with the guest:

• Abundance Practice Building: https://www.abundancepracticebuilding.com/
• Abundance Practice Podcast: https://podcasts.apple.com/us/podcast/abundant-practice-podcast/id1207650846
• Sign up for Allison’s “Know Your Niche” course: https://www.abundancepracticebuilding.com/niche
• Allison on LinkedIn: https://www.linkedin.com/in/allisonpuryear/

Connect with Michael and Heard:

• Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
• Newsletter: https://www.joinheard.com/newsletter
• Book a free consult: https://www.joinheard.com/welcome-form

Jump into the conversation:

[00:00] Introduction to Heard Business School with guest, Allison Puryear

[01:44] Allison describes what “niche” means to her

[02:58] The importance of population for finding a niche

[05:48] Allison debunks the myth that having a broader niche is better

[08:48] Is it a niche or not segment

[12:12] Do therapists need a niche or not?

[16:46] What having a niche enables a therapist to do

[19:52] Allison shares if a niche can be too narrow or not

[22:27] She explains if you can have more than one niche or if you can change it

[24:52] Allison describes the framework to finding your niche

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode