Building a Therapy Practice for Asian Americans with Michelle Vo

Heard Business School

To truly connect with clients, therapists must embrace authenticity, cultural awareness, and personal identity. On top of that, there needs to be a deeper understanding of how our backgrounds and identities shape our practice. Michelle Vo, a Licensed Clinical Social Worker and advocate for mental health, emphasizes the importance of sharing personal narratives in fostering genuine connections.

In this episode, Michelle and host Michael Fulwiler explore why therapy isn’t one-size-fits-all. Michelle shares her journey as a first-generation Vietnamese American, the significance of acknowledging cultural backgrounds, and the power of being relatable in a therapeutic relationship. This conversation goes beyond therapy; it’s about breaking barriers, addressing stigmas, and finding ways to make mental health accessible and relatable for all. Listen to discover how embracing authenticity can transform your practice and build trust with clients.

In the conversation, they discuss: Michelle’s experience as a first-generation Vietnamese American deeply influences how she approaches therapy, helping her advocate for both herself and her community while navigating cultural nuances in mental health care. The financial and logistical hurdles of moving from hospital work to private practice, including the choice to become an S corporation and how she manages client loads while making sure to plan for time off. Her approach to being authentic in therapy, highlighting how bringing her full self into sessions — and practicing self-care — helps her connect more deeply with clients, especially those from diverse backgrounds.

Connect with the guest:
Visit her website: https://www.michellevolcsw.com/
Find Michelle on Instagram: https://www.instagram.com/modelmindfulness/

Connect with Michael and Heard:
Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
Newsletter: https://www.joinheard.com/newsletter
Book a free consult: https://www.joinheard.com/welcome-form
Jump into the conversation:
(00:00) Introduction to Heard Business School with guest Michelle Vo
(02:47) Michelle’s journey from a hospital setting to private practice
(09:31) Developing a niche and balancing self-care
(12:50) Combating self-doubt
(23:55) Advocating for thoughtful tech integration into therapy
(29:12) Authenticity in therapy and building strong client connections
(32:36) How therapists can navigate consultations without the pressure of sales
(35:34) The model minority myth and its impact on Asian-American mental health
(41:05) The importance of providing appropriate resources for clients
(44:34) Encouraging autonomy in private practice
(45:19) Closing remarks from Michael and Michelle

This episode is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult their own attorney, business advisor, or tax advisor with respect to matters referenced in this episode.