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Maximize Your Productivity: Unveiling the True Value of Virtual Assistants with Gina Cotner
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If you are investing your money in hiring a virtual assistant, you really want them to be able to pay for themselves.
Gina Cotner, CEO of Athena Executive Services, began her business by becoming a virtual assistant herself. Encouraged by an employer to start up a business finding the right assistants for business owners and CEOs, Gina found herself hiring her own VA and realizing the freedom it brought.
Time zones and internet reliability are two considerations when hiring a VA outside the USA. Gina stresses that while you could ask a VA to do anything for you, it’s worth remembering that they are not experts in the same subject as you. Hiring a VA through an agency, such as Athena Executive Services, allows peace of mind that VAs have already been screened and vetted; an agency is likely to pair you well with the right VA.
Having the right person for your business will make a massive difference to your life, as you find you no longer have to deal with the minutia!
Show notes:
🏡 Gina became executive assistant due to divorce issues: her journey to entrepreneurship. 01:26
😒 Feeling tired and grouchy: you might need a Virtual Assistant to free you up. 04:39
🤔 Why you should not hire a VA: some business owners can’t work with assistants from the Philippines. 07:20
⚠️ Things to think about when hiring overseas and even in the US. 08:49
🌞 What you can ask your VA to help you with: getting a shoulder-to-shoulder business partner in VA. 12:52
🌸 Executive assistant world and VA’s world are very similar: nomenclature doesn’t exist and VA is a part of a huge garden of skills.14:59
🆚 Agencies vs. individual hires of VAs: rates and challenges that you might come across. 17:30
⚡ Vetting, screening, and paying VAs: what questions to ask agencies. 20:51
🩹 Athena helps entrepreneurs with tips if you don’t know what your business needs. 22:56
Links
Dive into EA world: www.athenaexecutiveservices.com
Connect with Gina: www.linkedin.com/in/athenaea
Connect with Jennifer: www.jenniferdawncoaching.com
Retreats: www.jenniferdawncoaching.com/our-retreat
Join our Academy: www.jenniferdawnacademy.com
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