A Bet On Blends - Better Meat Co.

Food Meets Climate Podcast with Simon Newstead

In the vegan community, we have a goal to alleviate the suffering and exploitation of billions of animals worldwide. For a lot of us that means creating plant-based products that consumers can easily use to substitute for their usual, animal-based foods. And whilst that's our ideal, what if there was a way we could pick up the momentum by encouraging meat producers now, to use less meat? Enter Paul Shapiro, best-selling author of 'Clean Meat' and CEO of vegan-run company Better Meat Co. Doing something different, the startup focusses on creating plant proteins, that through blending, provide a hybridised alternative of both meat and plant, reducing the number of animals used by the industry. We got the chance to delve deeper and learn more about the story behind the business, as well as discussed some of the controversies around the idea. We also spoke about Paul's background in the nonprofit space, clean meat, and the reasons why it's a revolutionary technology that's here to stay.