How Can You Be Confident Your Idea is Innovative?

Everybody Brands

Not content to leave a pile of brand myths unkicked in the middle of the road, Andy Starr, Managing Partner of Level C, and Brian Sooy, Brand Strategist and Founder of Aespire Brands ask (and answer) questions about brand and branding.

• People don't understand why differentiation matters. What's the value? Why should someone who works in brand care about the brand being different?
• “What are the three questions every brand and business owner should ask?
• How do you know when an idea is innovative?

This episode of the Everybody Brands podcast is Part Two of an extended conversation with Andy Starr, Managing Partner of Level C.

Andy Starr is the managing partner of Level C, an education program teaching principles of modern brand to business professionals. Andy co-founded Level C and with international brand expert and author Marty Neumeier.

Andy calls himself a "provocateur-for-hire" at the intersection of education, business, and brand. He helps clients outmaneuver competition and conditions in their markets, and make marketing|advertising|PR|content work better, land stronger, and drive real results.

Because he's a provocateur, you can understand why I invited Andy for a conversation about brand and business on the Everybody Brands podcast. We mention Dune, Marty Neumeier, and make a connection between the practice of brandind and music that you don’t want to miss.

Connect with Andy Starr at

• LevelC.org
• Andy Starr on LinkedIn

Brian Sooy is the only dual-certified Level C Brand Strategist and StoryBrand Guide. He is the author of multiple books on brand, communications, and culture, and the agency principal of the Aespire Brands Agency.

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