Q&A on Social Selling on LinkedIn Ep 135

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneur #Coaching #Authors #LinkedIn Tips

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

il y a un an 21:56

MP3•Maison d'episode

In this episode, I answered questions about LinkedIn and social selling.

How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?
What is the difference between connecting and following on LinkedIn?
What is the ideal number of hashtags to use on a LinkedIn post?
Are LinkedIn polls as effective as they used to be?
How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?
Why are LinkedIn ads more expensive than Google Ads?
What is the minimum amount of LinkedIn activity to look for in a potential prospect?
How can I effectively grow my LinkedIn network after a hiatus?
What are the best practices for using LinkedIn to promote speaking opportunities?

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Chapitres

1. LinkedIn Social Selling Q&A Titbits (00:00:00)

2. Connecting With LinkedIn Impressions and Ads (00:09:43)

3. LinkedIn Networking and Optimization Tips (00:18:14)

173 episodes

Q&A on Social Selling on LinkedIn Ep 135

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

published il y a un an

MP3•Maison d'episode

In this episode, I answered questions about LinkedIn and social selling.

How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?
What is the difference between connecting and following on LinkedIn?
What is the ideal number of hashtags to use on a LinkedIn post?
Are LinkedIn polls as effective as they used to be?
How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?
Why are LinkedIn ads more expensive than Google Ads?
What is the minimum amount of LinkedIn activity to look for in a potential prospect?
How can I effectively grow my LinkedIn network after a hiatus?
What are the best practices for using LinkedIn to promote speaking opportunities?

Chapitres

1. LinkedIn Social Selling Q&A Titbits (00:00:00)

2. Connecting With LinkedIn Impressions and Ads (00:09:43)

3. LinkedIn Networking and Optimization Tips (00:18:14)

173 episodes

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneur #Coaching #Authors #LinkedIn Tips

Tous les épisodes

1
LinkedIn Questions & Answers: Reach, Frequency & More! - Ep 173 19:56

il y a environ 7 jours19:56

19:56

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via the LinkedIn mobile app. Additionally, tips on connecting with the right people on LinkedIn and responding to industry-specific workshop requests are discussed. 00:00 Introduction and Marketing Pro Tip 00:57 Answering LinkedIn Questions: Frequency of Posting 03:04 Content Types and Engagement Strategies 04:51 Introducing a New Product Offering 07:18 More LinkedIn Questions: Connection Strategies 12:07 LinkedIn Features and Workshop Inquiries 18:48 Conclusion and Final Thoughts Featured Questions & Links to Posts (Answers): 1. QUESTION: Thoughts of frequently of posting on LinkedIn? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7352411793371164673/ 2. QUESTION: What are your thoughts on the frequency of posting on LinkedIn to avoid getting suppressed? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351975487147048967 3. QUESTION: I want to launch one product before announcing my (name) Summit. In LinkedIn, is it best to introduce the topic for my audience, starting a post with a questionnaire and asking 4 questions before they click on my Checklist? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351648227449864192 4. QUESTION: Should I accept connections from anybody or only be selective of who I should connect with? ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7350940644078436352 5. QUESTION: how many photos can you post at one time from the LinkedIn mobile app? ANSWER: 20. https://www.linkedin.com/posts/brendameller_msse2025-activity-7348792024487108609-wIE7 6. QUESTION: Have you ever delivered a workshop to our audience before (a specific industry, job title type, wearing many hats, not very social media savvy) ANSWER: book me as a presenter: https://www.mellermarketing.com/presenter Submit your LinkedIn questions to me via email: brenda@mellermarketing.com ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
My Process for Marketing Events - Behind the Scenes Tips - Ep 172 17:51

il y a environ 14 jours17:51

17:51

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and actionable insights are shared throughout to guide you in hosting your own successful events. 00:00 Introduction and Welcome 00:07 Recap of the Michigan Summit for the Self-Employed 01:01 Upcoming Free, Live, Virtual Event: Marketing for the Self-Employed LIVE-A-Thon 01:32 Marketing with Meller Community 03:29 Event Planning and Speaker Lineup 06:25 Promotion Strategies and Email Marketing 10:44 Final Preparations and Registration Details 16:55 Conclusion and Farewell ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
Office Hours: Promoting Your Business at Events and Naming Strategies - Ep 171 1:09:14

il y a environ 23 jours1:09:14

1:09:14

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure. 00:00 Introduction and Podcast Overview 01:11 Office Hours Format and Participation Tips 03:57 Networking and Introductions 04:11 Using Canva and Google Slides 05:01 Independence Day and Smaller Group Dynamics 05:56 Introduction Round for All-Stars 07:50 Introduction Round for New Participants 08:54 Using Zoom Timer for Introductions 13:10 Promoting Your Business and Networking Tips 28:24 Michigan Summit for the Self-Employed 32:45 Podcast Announcement and Group Information 33:21 Discussion Topics: Promoting Business and Naming 35:00 Interactive Polling with Zoom Reactions 36:49 Promoting Your Business at Events 37:46 Effective Use of Name Tags 41:28 Using QR Codes for Networking 43:53 Creative Business Card Ideas 55:04 Naming Your Business: Tips and Stories 01:04:13 Conclusion and Future Sessions Watch it on YouTube: https://youtube.com/live/ivIDpYPuG9I Register & Join Us: https://www.mellermarketing.com/FridayVIP Marketing for the Self-Employed LIVE-A-Thon Thursday, August 7, 2025 10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST https://www.mellermarketing.com/m4se ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide Ep 170 13:57

il y a environ 28 jours13:57

13:57

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whether your event is in-person or virtual, this guide will help you reach a wider audience and boost your event's success. Tune in for detailed instructions and useful tips to maximize your event promotion on LinkedIn. 00:00 Introduction to the Podcast Episode 00:51 Event Marketing Tip: Creating a LinkedIn Event Page 01:13 Navigating Your LinkedIn Event Page 03:29 Inviting Connections to Your Event 04:26 Using Filters for Targeted Invites 06:11 Maximizing Your Invites with LinkedIn Features 09:25 Handling LinkedIn Hiccups and Final Tips 12:53 Conclusion and Call to Action Watch the video on YouTube: https://youtu.be/ddSayRKLkrg?sub_confirmation=1 ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
How to Confidently SHIFT from Corporate to Solopreneur - Ep 169 34:43

il y a 5 weeks34:43

34:43

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur . The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility. Michelle Carley delves into the financial aspects of starting a business. Each panelist provides actionable tips and resources, making this episode a must-listen for anyone considering the leap from employee to business owner. 00:00 Introduction and Episode Overview 00:23 Meet the Panelists 01:22 Panel Discussion Kickoff 02:01 Michelle Griffin on Personal Branding 03:13 Michelle Carly on Financial Aspects 04:02 Mindy Stern on Career Coaching 05:57 Panel Q&A: Key Insights 26:27 Final Thoughts and Resources 32:37 Conclusion and Next Steps Get access to the full video playback and presenter resources at https://www.mellermarketing.com/shift Marketing for the Self-Employed LIVE-A-Thon Thursday, August 7, 2025 10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST https://www.mellermarketing.com/m4se ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
Zoom Tips for Self-Employed Introverts - Ep 168 14:48

il y a 6 weeks14:48

14:48

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. Full event details / playbacks at https://www.mellermarketing.com/introvertshift Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom settings, such as managing the waiting room, audio, and video controls, and even suggests scheduling breaks in meetings to avoid Zoom fatigue. Enjoy the episode and be sure to connect with Christopher for more great insights. https://www.linkedin.com/in/cgjohnson/ 00:00 Introduction and Episode Overview 00:30 Meet Christopher Johnson: Virtual Event Producer 01:52 Zoom Tips for Introverts: Overcoming Challenges 02:24 Zoom Settings Walkthrough: Ensuring Smooth Virtual Events 06:20 Advanced Zoom Controls: Mastering the Platform 10:42 Interactive Q&A and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
Considering Self-Employment? Here's What You Need to Know About Setting PRICES $$$ Ep 167 1:06:42

il y a 7 weeks1:06:42

1:06:42

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment. Watch it on YouTube: https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1 Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools and strategies that can help you succeed in your own business endeavors. Join me on our upcoming in-person monthly office hour events and free open house for the Marketing with Meller community. Join us and become part of this treasured community focused on growth, networking, and mutual support. 00:00 Introduction to VIP Office Hours 00:44 Focus on Pricing for the Self-Employed 01:06 Guidelines for Participation 02:41 Brenda Meller's Journey and Mission 03:50 Insurance for the Self-Employed 04:13 Deep Dive into Pricing Strategies 04:48 All Stars Introductions 06:39 Networking and Community Building 20:51 New Members Introductions 30:23 Discussion on Pricing 30:56 Starting Out: Offering a Variety of Services 31:33 Determining Pricing: From Corporate Salary to Competitor Analysis 33:30 Insights from All Stars: Pricing Strategies and Experiences 36:33 Flexible Pricing: Adapting to Different Clients and Markets 45:57 When to Raise Your Prices: Signals and Strategies 51:20 Knowing When to Walk Away: Handling Difficult Clients 59:10 Conclusion and Upcoming Events Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others? Self-Employed Friday VIP Office Hours the 1st Friday from 10-11am ET Every Month Free to attend. Registration is required at https://www.mellermarketing.com/FridayVIP WHO: These 1st Friday VIP Office Hours sessions are designed for anyone who is considering self-employment instead of a new job, or who is already self-employed. WHAT: A virtual "office hour" to provide you with inspiration, community, and to help provide you with LinkedIn and marketing tips to support your a possible path in self-employment. Free. Registration is required because spaces are limited. WHEN/WHERE: This is a monthly office hour session on Zoom on the 1st Fridays each month. Every Zoom session will also be simulcast to YouTube and added to this podcast. WHY: These calls provide a place to network with like-minded professionals, get live access to me and "allstars" in my network who can answer questions and bounce ideas around. Plus, I love holding small group Zoom calls and resharing these insights via YouTube and on my podcas Marketing for the Self-Employed LIVE-A-Thon Thursday, August 7, 2025 10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST https://www.mellermarketing.com/m4se ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
New Month, LinkedIn Page Invite Credits Reset - Ep 166 14:18

il y a 8 weeks14:18

14:18

What are page invitation credits on LinkedIn? How do I grow my company page followers on LinkedIn? When should I invite my connections to follow my company page? In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn. Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting search features, selecting target audiences, and managing your 250 monthly credits. Watch the video on YouTube https://youtu.be/IvMmPn9CNOM to learn my best practices for maximizing acceptance rates and tips for systematic use of your credits throughout the month to keep your LinkedIn growth consistent. 00:00 Introduction to LinkedIn Page Invitation Credits 00:25 Navigating Your LinkedIn Company Page 01:50 Inviting Connections to Follow Your Page 04:29 Maximizing Your Invitation Credits 07:11 Recipient's Perspective and Final Tips 11:51 Conclusion and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

1
LinkedIn Retiring Website Link in Top Header Card - Ep 165 6:07

il y a 9 weeks6:07

6:07

Why can't I add a website link to my LinkedIn profile? How do I add a website link to the top of my LinkedIn profile? Why can't I edit a website link in my LinkedIn profile? Did LinkedIn remove the website link feature? Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know! LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have access to this feature and provide advice on maintaining or updating the link. I emphasize the importance of acting quickly as LinkedIn rolls out changes in waves and possibly removes features without notice. I guide viewers on how to utilize this feature effectively while it's still available and encourage signing up for my VIP email list for more LinkedIn tips. https://www.mellermarketing.com/subscribe Thanks to John Espirian: https://www.linkedin.com/posts/johnespirian_if-you-havent-already-added-a-custom-activity-7333518418370797569-4yOK/ and to Kevin D. Turner: https://www.linkedin.com/posts/president_newlinkedinfeature-keeprockinglinkedin-activity-7333478326482731009-YJx3/ for alerting me and other LinkedIn coaches about this feature change. 00:00 Introduction to LinkedIn Profile Changes 00:42 Highlighting the Retired Feature 01:17 Setting Up and Using the Custom Link 01:37 Redirect Strategies for Expiring Links 03:08 LinkedIn's Feature Rollout Process 04:17 Conclusion and Final Tips ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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You've Appeared in LinkedIn "Searches." SO WHAT! Ep 164 11:17

il y a 10 weeks11:17

11:17

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at brenda@mellermarketing.com 00:00 Introduction and Episode Explanation 01:24 Question: LinkedIn Search Results 02:26 Analyzing LinkedIn Analytics 02:55 Understanding Search Appearances 06:15 Profile Views vs. Search Appearances 08:07 Advice for Job Seekers 10:15 Conclusion and Final Thoughts Watch it on Youtube: https://www.youtube.com/watch?v=tLs7732y21o?sub_confirmation=1 ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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Tips for Posting on your LinkedIn Company Page Ep 163 9:22

il y a 11 weeks9:22

9:22

Maximizing Your LinkedIn Company Page: Essential Tips and Strategies In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts. 00:00 Introduction and Episode Inspiration 00:13 Importance of Posting on Your LinkedIn Company Page 00:52 Client Case Study: Optimizing LinkedIn Profile 01:20 Analyzing Page Followers for Potential Leads 02:53 Engaging with Page Followers 03:44 Creating Your First Company Page Post 04:57 Developing a Consistent Posting Strategy 05:15 Four-Month Posting Cycle Explained 06:59 Additional Posting Tips and Conclusion LinkedIn Company Page Checklist https://www.mellermarketing.com/foryourpage BLOG: https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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VIP Office Hours: Health & Business Insurance for the Self-Employed - Ep 162 1:01:26

il y a 12 weeks1:01:26

1:01:26

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences and tips on choosing the right insurance plans. Additionally, we explore the use of 'I' versus 'we' in branding, with contributions from various self-employed professionals. The session wraps up with a reminder about our recurring monthly meetings, networking through our LinkedIn group, and an invitation for more individuals to join our supportive community. 00:00 Introduction and Setting the Scene 00:41 Technical Glitches and Live Streaming Issues 01:27 VIP Office Hours Kickoff 01:49 Zoom Meeting Guidelines and Participation Tips 03:10 Live Streaming Troubleshooting Discussion 05:17 All-Star Introductions 13:02 Newcomer Introductions 18:50 Navigating Self-Employment and Job Transition 22:00 Health and Business Insurance for the Self-Employed 30:47 Unexpected Connections and Introductions 31:09 Kenneth Lang's Journey to Self-Employment 32:53 Andy Discusses Health Sharing and Financial Coaching 37:14 Gihan's Perspective on Health Insurance 40:13 Understanding Business Insurance 50:22 The 'We' vs. 'I' Debate in Business 55:35 Final Remarks and Networking Tips My LinkedIn post about the Zoom to YouTube livestream error: https://www.linkedin.com/posts/brendameller_youtube-marketing-socialselling-activity-7324088046683836416-Decm Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others? Join my *free* Friday VIP Office Hours with Brenda Meller https://www.mellermarketing.com/FridayVIP Marketing for the Self-Employed LIVE-A-Thon Thursday, August 7, 2025 10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST https://www.mellermarketing.com/m4se ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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Pro Tips for Creating Playbacks of Group Coaching Calls - Ep 161 12:08

il y a 14 weeks12:08

12:08

Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. In this episode, I detail my process for making group coaching call playbacks available to my members. I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers. My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly. 00:00 Introduction and Overview 00:21 Setting Up for Group Coaching Calls 00:47 Using Zoom Features for Accessibility 01:18 Post-Session Processing 01:41 Uploading and Summarizing with Descrip 04:52 Creating and Sharing Playback Content 06:23 Offering VIP Upgrades 09:34 Final Steps and Email Preparation 10:56 Conclusion and Contact Information Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month. https://www.descript.com/?lmref=XW9wYg ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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Why Automation to Grow Your LinkedIn Network ANNOYS Everyone Ep 160 12:09

il y a 15 weeks12:09

12:09

In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships. 00:00 Introduction: Why Automation on LinkedIn Annoys Everyone 00:22 Identifying Automation in LinkedIn Invitations 01:23 Violation of LinkedIn's Terms of Service 04:42 The Ineffectiveness of Automated LinkedIn Growth 05:44 Calling Out Automation Users 07:50 The Pitfalls of Automated Engagement 08:35 The Value of Genuine Interaction on LinkedIn 10:25 Conclusion: Grow Your LinkedIn Network Organically Resources Mentioned: LinkedIn's Terms of Service https://www.linkedin.com/legal/user-agreement#dos My friend Mic Adams published a blog about this a while back: https://www.linkedin.com/pulse/30-ways-lose-your-linkedin-account-using-tools-overview-mic-adam/ Here's a post from another highly reputable LinkedIn coach (Richard van der Blom) about this: https://www.linkedin.com/posts/richardvanderblom_outbound-sales-using-linkedin-are-we-one-activity-7304136597761916928-XDA_? ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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VIP Office Hours Kickoff: Navigating Self-Employment Ep 159 1:09:26

il y a 16 weeks1:09:26