))
Self-Reported Attribution (Everything You Need to Know)
Manage episode 390189228 series 3463326
Contenu fourni par Blend. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Blend ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Understanding how your marketing affects revenue is crucial for business growth. That's why measuring and attributing success are vital in modern marketing.
But traditional methods often fall short, relying on website cookies to track engagement and conversions. This overlooks the complex, multi-channel journeys customers take before buying.
That's where self-reported attribution comes in.
In this, slightly different, episode of Demand Decoded, Dan breaks down everything you need to know about this powerful type of attribution.
Watch the video version on YouTube.
Watch all episodes on YouTube
Join future episodes live on LinkedIn
51 episodes
Partager
