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Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA"
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We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies.
As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen.
He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine.
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