Episode #84- Do Me a Favor: Playing Chicken With Audience Trust

CMI Weekly Wrap

Contenu fourni par The Content Marketing Institute and Content Marketing Institute (CMI). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Content Marketing Institute and Content Marketing Institute (CMI) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

4+ y ago 34:07

MP3•Maison d'episode

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.

INTERVIEW OF THE WEEK

Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.

Learn more about Brian and Bynder:

Visit the Bynder website: https://www.bynder.com/en/
Check out Bynder partner Stackla for more on UGC: https://stackla.com/
Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/

OUR CONTENT MARKETING IDEA OF THE WEEK

Want to be Trusted? Here’s a Crash Course in Brand Journalism

https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/

86 episodes

#Business #Marketing #Contentmarketingnews #Contentmarketingtrends #Marketingnews #Marketingtrends #Content Marketing Institute (CMI #MBA #Content Marketing Institutes #DigitalMarketer