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Episode #83 - Can You Add More to Scale Your Content Strategy?

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Manage episode 269975106 series 2537111
Contenu fourni par The Content Marketing Institute and Content Marketing Institute (CMI). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Content Marketing Institute and Content Marketing Institute (CMI) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.

INTERVIEW OF THE WEEK

Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show.

Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.

Learn more about Kate:

OUR CONTENT MARKETING IDEA OF THE WEEK

What to Consider When It’s Time for New Marketing Technology

https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/

  continue reading

86 episodes

Artwork
iconPartager
 
Manage episode 269975106 series 2537111
Contenu fourni par The Content Marketing Institute and Content Marketing Institute (CMI). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Content Marketing Institute and Content Marketing Institute (CMI) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020.

INTERVIEW OF THE WEEK

Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show.

Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard.

Learn more about Kate:

OUR CONTENT MARKETING IDEA OF THE WEEK

What to Consider When It’s Time for New Marketing Technology

https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/

  continue reading

86 episodes

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