Episode #69 - Break the Rules the Right Way

CMI Weekly Wrap

Contenu fourni par The Content Marketing Institute and Content Marketing Institute (CMI). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Content Marketing Institute and Content Marketing Institute (CMI) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

4+ y ago 39:55

MP3•Maison d'episode

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

NEWS ITEM OF THE WEEK

The Financial Times is selling its subscription expertise

https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Want More Creative Content Ideas? Break These 6 ‘Rules’

https://contentmarketinginstitute.com/2018/11/ideas-break-rules/

86 episodes

#Business #Marketing #Contentmarketingnews #Contentmarketingtrends #Marketingnews #Marketingtrends #Content Marketing Institute (CMI #MBA #Content Marketing Institutes #DigitalMarketer