Episode #68 - Follow the Search for Better Answers

CMI Weekly Wrap

In this week’s episode Content Marketing Institute’s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that’s a wrap for the week ending May 1, 2020.

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NEWS ITEM OF THE WEEK

DTC brands are partnering up to create communities (and save on customer acquisition costs)

https://www.modernretail.co/platforms/dtc-brands-are-partnering-up-to-create-communities-and-save-on-customer-acquisition-costs/

INTERVIEW OF THE WEEK

Kate Volman, CEO of Floyd Consulting

Kate and her team are dedicated to helping individuals and organizations become the best version of themselves by providing training, coaching, and consulting services, including Floyd’s cornerstone Dream Manager program based on Matthew Kelly’s bestselling book. With over 15 years of consulting experience with businesses, executives (and having been a business owner herself), Kate understands the professional challenges her clients face. She’s worked with both large and small businesses, including brands such as GoDaddy, Entrepreneur.com, and StartUpNation.com.

https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706

Learn more from Kate.

Check out Floyd Consulting: https://www.floydconsulting.com/

Check out her website: http://katevolman.com/

Check out her videos: https://www.youtube.com/channel/UCRvJ5IsMvwd6NKXbl64K-5Q

OUR CONTENT MARKETING IDEA OF THE WEEK

Crush Your Content Goals With a Team Built on Talents, Not Tasks [Video]

https://contentmarketinginstitute.com/cco-digital/systems-issue/teams-targeting/build-talent-based-teams/