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Ep 76: Jason Seeley is the Vice President of Digital for CKE Restaurants
Manage episode 375082067 series 2884865
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On the show today, we have the massively experienced and insightful Jason Seeley, who currently holds the position of Vice President of Digital at CKE Restaurants. CKE is the corporation behind Hardee's and Carl's Jr., and we get to hear from Jason about his role at the company and how he approaches each of these brands and their marketing initiatives. Our guest has a really interesting career journey, and he talks about how he started as a graphic designer and his time at Walmart and Wendy's, which ultimately led to him transitioning into digital marketing and moving up the corporate ladder. We also spend some time on the impacts of the pandemic, what the digital marketing landscape looks like at this specific point in history, and where it might be headed in the next few years. Jason weighs in on the impact of AI, finding great tech partners, and also offers some helpful advice for young marketers trying to accrue good experience and enhance their resumes. Join us to hear it all!
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