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Cask Strength?: Martin Purvis explains why the global cask supply chain can't be taken for granted anymore.
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In this episode you'll learn how casks are the underappreciated linchpin of the distilling industry and how their future is looking very uncertain amongst rising demand, restricted supply and changing regulations.
Martin Purvis is a trans-national treasure trove of information and analysis of the spirits industry. From Manchester to Edinburgh to Kentucky, via Africa, Martin has been building expertise in how commodities drive commerce. Casks have become his focus over the last few decades and he has worked with William Grant and Kelvin Cooperage, amongst others. Martin explains how cask availability, quality and regulations are changing rapidly, resulting in testing times for distillers.
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
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