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Contenu fourni par Ray Sclafani. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ray Sclafani ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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The Multi-Tactic Marketing Approach

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Manage episode 448617214 series 3582122
Contenu fourni par Ray Sclafani. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ray Sclafani ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode, Ray Sclafani discusses the essential strategies for financial advisors aiming to grow their firms into billion-dollar businesses. He emphasizes the importance of a multi-tactic marketing approach, highlighting the need for effective client acquisition strategies, content creation, SEO, and educational events. Sclafani outlines four pillars that high-growth firms utilize to enhance their marketing efforts and discusses the significance of optimizing marketing expenditures and improving client experiences. He also stresses the importance of building a strong brand and focusing on niche markets to differentiate from competitors. The episode concludes with coaching questions for advisors to reflect on their marketing strategies and client engagement practices.

Key Takeaways

  1. Growth requires a strategic marketing approach.
  2. Client acquisition costs have significantly increased.
  3. High growth firms allocate more resources to marketing.
  4. Building client advocates is crucial for sustainable growth.
  5. Content creation is key to enhancing brand visibility.
  6. A strong brand builds trust and attracts clients.

References from this episode

For more information click here to visit The ClientWise Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

  continue reading

39 episodes

Artwork
iconPartager
 
Manage episode 448617214 series 3582122
Contenu fourni par Ray Sclafani. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ray Sclafani ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode, Ray Sclafani discusses the essential strategies for financial advisors aiming to grow their firms into billion-dollar businesses. He emphasizes the importance of a multi-tactic marketing approach, highlighting the need for effective client acquisition strategies, content creation, SEO, and educational events. Sclafani outlines four pillars that high-growth firms utilize to enhance their marketing efforts and discusses the significance of optimizing marketing expenditures and improving client experiences. He also stresses the importance of building a strong brand and focusing on niche markets to differentiate from competitors. The episode concludes with coaching questions for advisors to reflect on their marketing strategies and client engagement practices.

Key Takeaways

  1. Growth requires a strategic marketing approach.
  2. Client acquisition costs have significantly increased.
  3. High growth firms allocate more resources to marketing.
  4. Building client advocates is crucial for sustainable growth.
  5. Content creation is key to enhancing brand visibility.
  6. A strong brand builds trust and attracts clients.

References from this episode

For more information click here to visit The ClientWise Blog.

Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTube

To join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

  continue reading

39 episodes

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