Clicksuasion Labs podcast

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Clicksuasion Labs

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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.

90 episodes

Clicksuasion Labs

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updated il y a 4 ans

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90 episodes

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1
Interview: Shiann Hagan Marketing Consultant 14:57

il y a 4 years14:57

14:57

In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn Connect with Shiann Hagan on LinkedIn LEARN MORE Interview: Michael Barbera State of the Lab 2021 Katana’s First 180 Days at the Lab A False Scent of Security…

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Black Friday 2021 - Crafting Consumer Experiences 23:51

il y a 4 years23:51

23:51

In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Clicksuasion Lab’s Research & Capabilities Katana’s First 180 Days at the Lab Spending is the Best Revenge A False Scent of Security…

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3 Tips to Improve Website Data 10:26

il y a 4 years10:26

10:26

In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Katana’s First 180 Days at the Lab Spending is the Best Revenge A False Scent of Security…

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3 Steps to Apply Personas to Social Media Marketing 9:47

il y a 4 years9:47

9:47

3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Jealously and Persuasion via Instagram Achieving Virality in Hotel Social Media Designing Social Media to Achieve Virality…

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Uncle Steven Came to Town 19:37

il y a 4 years19:37

19:37

UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS CORE TEAM MEMBERS Connect With Katana Lemelin on LinkedIn Connect With Catie Fromknecht on LinkedIn Connect With Anna Silverman on LinkedIn Connect With Cyndi Fifield on LinkedIn Connect With Michael Barbera on LinkedIn EXTENDED TEAM MEMBERS Connect With Stevie Pena on LinkedIn Connect With Ashley Gardner on LinkedIn Connect With Andrea Hentschel on LinkedIn Connect With Shai Smith on LinkedIn LEARN MORE Get Supercharged Careers at the Lab…

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Your Recap of 5 Clicksuasion Episodes 10:31

il y a 4 years10:31

10:31

YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin. SPEAKER BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new client is an opportunity to empower a business to reach and exceed their goals. RESOURCE LINKs Find Katana on LinkedIn Scientific Secrets of Perfect Timing - Dan Pink Dollars and Sense - Dan Ariely Work is the New Sex - Michael Barbera Pricing Strategies - Crystal Suetterlin 2021 Marketing Trends - Michael Barbera…

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Urge to Splurge 17:37

il y a 4 years17:37

17:37

Catie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine. SPEAKER BIO Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Administration & Marketing. RESOURCE LINKS For a downloadable PDF of the slide deck, click here . Catie Fromknecht LinkedIn Profile…

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Between a Rock and a Yard Space 20:35

il y a 4 years20:35

20:35

In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online. Resource Links For a downloadable pdf of the slide deck, click here . Michael Barbera…

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5 Tips for Consumer Facing Messaging 24:51

il y a 4 years24:51

24:51

Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels. LEARNING OBJECTIVES Understand five relevant messaging tactics to maintain audience engagement Determine how to apply persuasive messages in marketing and communication Apply behavioral science principles to consumer-facing messaging…

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Love Aversion - Zoe Chance (Rebroadcast) 35:33

il y a 4 years35:33

35:33

Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. LinkedIn Michael Barbera Zoe Chance Katana Lemelin…

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Big Game Advert Messaging 32:28

il y a 4 years32:28

32:28

In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.

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The Top 6 Consumer Marketing Trends for 2021 28:24

il y a 4 years28:24

28:24

Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife. Discussion Topics How people contend with COVID-19’s economic challenges, including the “side hustle” economy What brands should do as people move more from work and public places into the home How pandemic-inspired affluence shame changes how people choose to allocate their financial resources Watch the Full Video…

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Using Science to Achieve your Resolutions 25:42

il y a 4 years25:42

25:42

In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan Goldberg is the co-founder of stickK.com , a goal-setting website based on behavioral economics research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship.…

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The Top 5 Ads of 2020 11:32

il y a 4 years11:32

11:32

Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising. In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer. 5) Heineken’s ‘Back to the Bars' 4) Burger King's Moldy Whopper 3) Domino's Pizza's 'We're Hiring' 2) Uber's 'No Mask. No Ride.' 1) Red Wing Shoes 'Labor Day On'…

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Customer Expectations & Holiday Shipping Delays 9:31

il y a 4 years9:31

9:31

The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air FedEx Dec. 15: FedEx Ground and Home Delivery Dec. 21: FedEx Express Saver Dec. 22: FedEx 2Day Dec. 23: FedEx Standard and Priority Overnight Complete list of FedEx Shipment Options FedEx Regional Delays U.S. Postal Service Dec. 15: USPS Retail Ground Dec. 18: First-Class Mail Dec. 19: Priority Mail Dec. 23: Priority Mail Express…

Clicksuasion Labs

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SalesPOP! Interview with Dr. Michael Barbera 22:52

il y a 4 years22:52

22:52

Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. This Expert Insight Interview discusses: The consumer psychology baseline How to control the variables How to build trust in B2B…

Clicksuasion Labs

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Crafting Effective Digital User Experiences 33:59

il y a 4 years33:59

33:59

Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking. During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust. LEARNING OBJECTIVES - Understand simplistic user experiences that make a significant impact on customer engagement - Create tangible, interactive, and gamified content that influences users to maintain brand engagement - Apply consumer psychology to website design with small, effective, and measurable tactics WATCH THE FULL VIDEO https://www.youtube.com/watch?v=VTEOWS2SsB0…

Clicksuasion Labs

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Measuring Uncertainty with Hypothetical Distance in Written Language 32:37

il y a 5 years32:37

32:37

According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated with it. Hypothetical distance is said to be close for likely and certain events and distant for unlikely and uncertain events. Customers’ uncertainty evaluations can be measured with a hypothetical distance in language. The prediction is that for events the customer deems likely, s/he will use concrete and detailed words in the written message. For events deemed unlikely, s/he will use abstract and vague words. Hence, if the writer thinks it is likely that COVID-19 will impact his or her life, concrete words are likely to be used. Otherwise, abstract words are likely to be used. Hypothetical distance measures uncertainty. It is one of the four distance dimensions, e.g. temporal, social, and spatial, of psychological distance and extends to events, e.g. COVID-19, and objects, e.g. brands. Extant research shows that psychological distance influences preferences and decision-making. ABOUT THE RESEARCHER Dr. Simone Griesser studies consumer and brand language on the basis of psychological theories and concepts to explain consumer perception, evaluation, and decision making. She wrote her thesis about the psychological distance of brand association and brand communication at Warwick Business School (GB). In addition to her Ph.D., she worked part-time for the AI Innovation Network and presented her research at the Association of Consumer Research, European Marketing Association Conference, Society for Personality and Social Psychology. Before starting her Ph.D., Simone spent over a decade in the tourism, hospitality, and education industry and has thus a profound understanding and appreciation for business processes and solutions. Simone works at the Institute for Market Supply and Consumer Decision-Making at the School of Applied Psychology FHNW where she conducts applied research teaches and coaches student projects. Connect with Simone on LinkedIn…

Clicksuasion Labs

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Quarantine UX 30:02

il y a 5 years30:02

30:02

The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points. Has all the investment made towards in-store experience gone to the dumps? Will this be changed for good or is it temporary? Do we know it all? The answers are no but one thing is for sure: habits and behaviors will be rewritten. Whether you are a small business owner or a marketer, this session will help you enhance user experience and usability by adapting during these unusual times where we all are struggling. Learn how companies around the world are staying relevant to their customers. ABOUT THE PRESENTER Chetna Teckchandani works with BetterSpace, a UK based mental health start-up with a focus on improving customer success. Prior to this, she consulted a micro-insurance start-up for reducing drop-out rates during the customer buying journey. She comes with a background in marketing management with an interest in analyzing motivational influences on behavior and interpreting psychological insights. Recorded at the Consumer Uncertainty Conference, May 2020 Connect with Chetna on LinkedIn…

Clicksuasion Labs

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Effects of Words and Photos on Consumer Behavior 33:43

il y a 5 years33:43

33:43

Are you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect. Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During this talk, we will dive into the framing effect and how negative (loss) and positive (gain) words and photos affect consumer behavior and how you can use this information to market your new lipstick. Remember, where the brain goes, the wallet follows. Recorded at the Consumer Uncertainty Conference - May 2020 ABOUT MARIA GENUALDI Maria is a behavioral scientist who analyzes behavioral patterns to identify what your audience really wants. She translates statistical jargon into practical solutions to maximize ROI. She has used qualitative and quantitative research to design entrepreneurial incubators, solicit donations, select juries, and respond to government RFP’s. Maria is fascinated with the role psychology plays in our decision-making process, specifically, the effects of framing in complex decisions. Maria holds a master’s degree in behavioral economics from the Chicago School of Professional Psychology. If you are having trouble figuring out why your audience isn’t happy after you gave them exactly what they asked for…you’re describing her dream project. The good news is that she has more time to sip coffee and collect data now that she’s been demoted from her position as a personal chauffeur to her newly licensed 16-year-old son. Connect with Maria on LinkedIn Watch the Full Video…

Clicksuasion Labs

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Employee Engagement Fireside Chat with the West San Antonio Chamber of Commerce 2:54

il y a 5 years2:54

2:54

Kristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making. Stream the full video at Clicksights

Clicksuasion Labs

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Coping Consumption and COVID-19 19:49

il y a 5 years19:49

19:49

Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confined spaces. They deal with anxiety and stress in their day-to-day lives. Are they using consumption to cope with the situation? If so, what do they consume to deal with the situation? How have they changed their consumption habits? As marketers, are we supporting them enough? What is our role in this? The session will provide some insights into these questions. Dr. Samanthika Gallage is an expert in consumer behaviour especially in the areas of ethical and sustainable aspects of consumption. She completed her doctoral degree from the Nottingham University Business School, UK, and currently works as a lecturer in Marketing at Staffordshire Business School, UK. Her research interest is in the area of Transformative Consumer Research (TCR) and she has been working on projects focusing on subsistence communities, vulnerable consumer groups, coping consumption, and social marketing. Prior to joining academia, she has been working as a brand manager in the FMCG industry. She has presented her work in various international conferences and published in high quality refereed journals. Recorded: May 2020 Connect with Dr. Samanthika Gallage via LinkedIn Watch the full presentation via Clicksights…

Clicksuasion Labs

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Hurricane Deathtron 3000 | rebroadcast 20:46

il y a 5 years20:46

20:46

Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather hazard prediction and predictability. She has served in multiple national and international leadership roles, including on several U.S. National Academies of Science and Engineering committees and as an elected Councilor of the American Meteorological Society. Dr. Morss received a B.A. from the University of Chicago and a Ph.D. from the Massachusetts Institute of Technology. Cara Cuite is an Assistant Extension Specialist in the Department of Human Ecology at Rutgers University. Dr. Cuite is a health psychologist who studies community food security, risk communication and public perceptions of food-related issues, including food safety and genetically engineered foods. Recent projects have focused on communicating about weather-related emergencies as well as interventions to reduce household food, energy, and water use. Her work has been funded by the National Science Foundation, the United States Department of Agriculture, the National Center for Food Protection and Defense, New Jersey Sea Grant, and Johnson & Johnson. She received her Ph.D. in Psychology from Rutgers University and a B.S. in Psychology and Modern Languages from Union College.…

Clicksuasion Labs

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Clicksuasion's 2020 Marketing Trends 34:28

il y a 5 years34:28

34:28

Clicksuasion Labs

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Love Aversion with Zoe Chance [rebroadcast] 34:21

il y a 5 years34:21

34:21

Clicksuasion Labs

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Crystal's Goodbye 2:20

il y a 5 years2:20

2:20

Clicksuasion Labs

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Pricing Strategies with Behavioral Economics 37:29

il y a 5 years37:29

37:29

Clicksuasion Labs

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Incentives to Achieve our Goals [rebroadcast] 24:49

il y a 5 years24:49

24:49

Clicksuasion Labs

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Top 5 Ads of 2019 | Clicksuasion Labs 12:49

il y a 5 years12:49

12:49

Clicksuasion Labs

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Sex Sells...or Does It? 11:05

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11:05

This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models). H1: For politically conservative consumers, the presence of (supposedly) gay male (vs. female) models in an advertisement will have a negative influence on attitudes towards the advertised product. H2a: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will cause higher levels of disgust. H2b: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will have a negative influence on attitudes toward the ad. H2c: For politically conservative (vs. liberal) consumers, the negative influence of gay male (vs. female) models on attitude towards the product will be mediated by disgust and attitude toward the ad in a serial mediation. The researchers for this study include: Gavin Northey, The University of Auckland, New Zealand Rebecca Dolan, The University of Adelaide, Australia Felix Septianto, The University of Auckland, New Zealand Patrick van Esch, Central Queensland University, Australia Michael Barbera, Clicksuasion Labs, United States The full study can be viewed at clicksuasion.com/sexsells…

Clicksuasion Labs

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Lessons Learned at AWS Reinvent 26:03

il y a 5 years26:03

26:03

Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas. During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science. LESSONS LEARNED 1) The Cloud Computing Disruption 2) Conference Booth Bundling 3) Deep Learning and Artifical Intelligence ON THIS EPISODE Michael Barbera via mike@clicksuasion.com Damien Sandoval via damien@clicksuasion.com Zachary Waddington via zack@clicksuasion.com…

Clicksuasion Labs

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[rebroadcast] Design Challenge 2018: Crowdsourcing Stormwater Solutions 41:10

il y a 5 years41:10

41:10

Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard. There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwater before it enters any pipes. These are much less costly than "gray" infrastructure alternatives such as new sewers. Cities incentivize private landowners to host such green infrastructure solutions, but often with little take-up. How can we get more private landowners to participate? Your host, Brett Whysel, and the audience formed teams to design practical and effective solutions. Panelists: Annie Duke, Author, Professional Speaker & Decision Strategist Caroline Bauer, Design Studio Manager, NYC Mayors Office for Economic Opportunity Erin Sherman, Vice President, ideas42 Elizabeth Smith, Ph.D., Environmental Economist at The Nature Conservancy The Design Challenge was recorded with a live studio audience from the Nature Conservancy in New York, NY.…

Clicksuasion Labs

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Accidental Marketing | Recorded Live from Pinehurst, North Carolina 1:10:23

il y a 5 years1:10:23

1:10:23

So, what’s this accidental marketing stuff? You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway. The panelists discussed the IMPACT Marketing Strategy IDENTIFY & MEASURE: Determine the target audience for your service or product PLAN: Develop a marketing strategy that will gain and retain customers ATTRACT: Choose powerful, concise, and effective words to attract your target audience CHOOSE: Select the most appropriate branding materials that will sell your product or service TELL: Share your story, so it resonates with your audience creating a lasting impression PANELISTS Dr. Michael Barbera | Clicksuasion Labs Donna Ellis | Ellis Design Group Diane McSweeney | Freelance Writer & Editor Lisa Marella | Neptune Merch Powered by Proforma John Vaughan | Story Focus Media MODERATOR Janet Galloway | B&B Strategic Partners RECORDED BY MUSIC BUSINESS GROUP: musicbusiness123@outlook.com…

Clicksuasion Labs

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Consumer Psychology Goes Fast 4:19

il y a 5 years4:19

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Matt Damon and Christian Bale star in the racing movie, Ford v Ferrari. The name of the movie in North America is Ford v Ferrari; however, the name of the movie in Europe is Le Mans 66. During this episode, we discuss why brands modify their messaging to match geographical regions.

Clicksuasion Labs

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Behavioral Fundraising | Part Three 8:16

il y a 5 years8:16

8:16

Behavioral Fundraising Part 3 of 3 During the final episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Self Connection The Decoy Effect Set Completion Recorded November 12, 2019 at Clicksuasion Labs . For more behavioral constructs, get the deck at clicksuasion.com/cards…

Clicksuasion Labs

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Behavioral Fundraising | Part 2 9:55

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9:55

Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Scarcity Time Pressure Bundling Recorded November 1, 2019 at Clicksuasion Labs . For more behavioral constructs, get the deck at clicksuasion.com/cards…

Clicksuasion Labs

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Behavioral Fundraising | Part One 9:42

il y a 6 years9:42

9:42

Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Social Norms Commitment Credible Messenger Recorded October 28, 2019 at Clicksuasion Labs . For more behavioral constructs, get the deck at clicksuasion.com/cards…

Clicksuasion Labs

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Lessons Learned in Consumer Psychology - ACR 2019 4:27

il y a 6 years4:27

4:27

Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers. This episode contains three lessons from amazing researchers at ACR 2019 in Atlanta, GA. Three Lessons Learned: Political Affiliations and the Correlation to Brand Preference Bundling and the Pain of Paying Tech Linked Consumer (notifications and haptics) If you want a copy of the research, send us an email to info@clicksuasion.com and we will send the published work once available for public consumption.…

Clicksuasion Labs

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Emotion in Negotiation 11:21

il y a 6 years11:21

11:21

The Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you. For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500 people in intimate workshops on how to be persuasive and influential negotiators. Now it's your time. Today's lesson: Future Value. During this micro-session, we share how the Future Value tactic is applied and how it should be countered. The counter is controversial, persuasive and effective. Listen now, then learn the full behavioral negotiation strategy at a training session near you. Upcoming Training Sessions…

Clicksuasion Labs

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Google Startup Grind Interview with CBO Michael Barbera (2017) 46:08

il y a 6 years46:08

46:08

Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience. Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues.…

Clicksuasion Labs

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Interview: Michael Barbera Customer Psychology Expert 28:09

il y a 6 years28:09

28:09

From What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of truly understanding what makes your customer tick. For you Fintech companies out there, information like this is liquid gold." What's Your Bias? Paul Sullivan Michael Barbera…

Clicksuasion Labs

1
Rebroadcast: Hurricane Dorian...er, Deathtron 3000 20:46

il y a 6 years20:46

20:46

IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot. Rebroadcast from April 2018. Here's how behavioral science will nudge, influence and persuade you to evacuate from a hurricane. Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including...…

Clicksuasion Labs

1
Influencing Consumer Decision Making Keynote | World Retail Congress 2019 | Amsterdam 18:11

il y a 6 years18:11

18:11

The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions. Recorded live at the World Retail Congress, May 2019, Amsterdam, Netherlands…

Clicksuasion Labs

1
The Behavioral Challenges That Athletes Face In Competition 7:15

il y a 6 years7:15

7:15

Human decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there are many decision variables involved in the game, which include intuition and guesswork, challenging terrain features, and unique course features. Clicksuasion Labs’ researcher, Crystal Suetterlin, shares the psychology of athletic decisions during the US Amateur Championship from Pinehurst, North Carolina. Behavioral science could be a golfer’s teammate or adversary because golf courses are persuasive.af…

Clicksuasion Labs

1
Work is the New Sex 17:33

il y a 6 years17:33