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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Ten Junk Miles explicit
Tout marquer comme (non) lu
Manage series 108627
Contenu fourni par Ten Junk Miles and LLC. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ten Junk Miles and LLC ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A lighthearted conversation by runners about their lives as runners and the issues that are interesting or important to them and guests of the show. TJM is meant to be a companion to you as you run. Think of us as your running partners on days when you just need some friends to get you out on an easy run. The show is composed of 10 segments, one for each mile, and every 10 minutes or so we move on to the next topic, to keep things interesting. Among the hosts' experience are ten 100-mile finishes, dozens of half and full marathons, plenty of 50-milers, and some speedy 5ks and a BQ (and a handful of DNFs). Your host, Scotty Kummer is an attorney, doberman owner and quite possibly the most painstakingly average runner known to man. Scott has stumbled through numerous plus 4 and 5 hour marathons. He's DNF'ed the 150 mile, 100 mile, 50 mile and marathon distance. Okay, and he is a member of the Order of the Hrimthurs for having completed the Arrowhead 135, the Tuscobia 160 and the Actif Epica 120K in the same calendar year (more people have walked on the moon) as well as finshed 50+ ultramarathons including several 100 mile races. He was once kicked out of an ultra runing group due to allegations of cyber-bullying. He has a habit of offending people by accident while trying to help them. He is a co-founder of the Flatlander Ultrarunners in Chicagoland which has rapidly grown to over 2000 members. He came up with the idea for Ten Junk Miles after becoming frustrated with hearing interview after interview of Scott Jurek and deciding that runners needed more: more discussions of bathroom breaks that went wrong, pacer stories from hell, DNF reports, stories of getting lost on the trail and other related matters. More at http://www.tenjunkmiles.com
…
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835 episodes
Tout marquer comme (non) lu
Manage series 108627
Contenu fourni par Ten Junk Miles and LLC. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ten Junk Miles and LLC ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
A lighthearted conversation by runners about their lives as runners and the issues that are interesting or important to them and guests of the show. TJM is meant to be a companion to you as you run. Think of us as your running partners on days when you just need some friends to get you out on an easy run. The show is composed of 10 segments, one for each mile, and every 10 minutes or so we move on to the next topic, to keep things interesting. Among the hosts' experience are ten 100-mile finishes, dozens of half and full marathons, plenty of 50-milers, and some speedy 5ks and a BQ (and a handful of DNFs). Your host, Scotty Kummer is an attorney, doberman owner and quite possibly the most painstakingly average runner known to man. Scott has stumbled through numerous plus 4 and 5 hour marathons. He's DNF'ed the 150 mile, 100 mile, 50 mile and marathon distance. Okay, and he is a member of the Order of the Hrimthurs for having completed the Arrowhead 135, the Tuscobia 160 and the Actif Epica 120K in the same calendar year (more people have walked on the moon) as well as finshed 50+ ultramarathons including several 100 mile races. He was once kicked out of an ultra runing group due to allegations of cyber-bullying. He has a habit of offending people by accident while trying to help them. He is a co-founder of the Flatlander Ultrarunners in Chicagoland which has rapidly grown to over 2000 members. He came up with the idea for Ten Junk Miles after becoming frustrated with hearing interview after interview of Scott Jurek and deciding that runners needed more: more discussions of bathroom breaks that went wrong, pacer stories from hell, DNF reports, stories of getting lost on the trail and other related matters. More at http://www.tenjunkmiles.com
…
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835 episodes
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