Les meilleurs podcasts Playbook Media (2024)

1
Exploring Digital Media Strategies with Katie Vesbach, Media Director at Green Rubino 15:33

4d ago15:33

15:33

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizi…

1
Building Success from the Ground Up: A Conversation with Mike Fleming 12:03

1M ago12:03

12:03

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the c…

1
Career Insights from Ashley Coates: From Ad Agencies to Loyalti 18:58

1M ago18:58

18:58

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear …

1
AI and Advertising: Navigating Future Trends with Steve Fawthrop 17:07

2M ago17:07

17:07

Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the i…

1
Mastering Marketing with Travis Baker: Insights from a Creative Pro 17:13

2M ago17:13

17:13

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the sur…

1
The Hidden Costs of DIY: Why Hiring Experts Pays Off 14:58

2M ago14:58

14:58

In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable ti…

1
The AI Revolution in Paid Media: Love It or Hate It? 12:32

3M ago12:32

12:32

In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned ab…

1
Navigating the Evolving Landscape of Paid Media with Taylor Wells 32:13

3M ago32:13

32:13

Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B softwa…

1
Navigating the Digital Horizon: Insights from DigiMarCon Pacific Northwest 10:42

4M ago10:42

10:42

Join Laura and Lisa as they reflect on their whirlwind experience at DigiMarCon Pacific Northwest. In this episode, they delve into the diverse range of topics covered, from cutting-edge AI to the evolving landscape of SEO. Amidst the hustle and bustle of speaker sessions, they found themselves immersed in a sea of valuable insights and meaningful …

1
From Assumptions to Alignment: Strategies for Marketing Success with Evan Dunn 23:25

5M ago23:25

23:25

In this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a co…

1
From Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of Seattle 24:53

5M ago24:53

24:53

Join us on the Paid Media Playbook podcast as Kathy Roeder, the newly appointed Chief of Staff at the Port of Seattle, shares insights from her career journey. From humble beginnings in a congressional office to leading one of the Pacific Northwest's vital organizations, Kathy discusses her diverse experiences, including navigating Washington, D.C.…

1
Trailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica Ivey 29:13

5M ago29:13

29:13

Join us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing stra…

1
Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy 25:26

6M ago25:26

25:26

Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through …

1
Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media 10:32

7M ago10:32

10:32

Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether y…

1
Pause or Persist? Navigating Website Gripes in Marketing 10:32

7M ago10:32

10:32

Join Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alter…

1
Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game 7:24

8M ago7:24

7:24

Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the …

1
From Vendor Chaos to AOR Clarity in Media 10:11

8M ago10:11

10:11

Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics,…

1
Beyond the Holi-Daze 13:52

8M ago13:52

13:52

In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during t…

1
Vertical vs. Square: The Changing Landscape of Social Media Content 6:53

9M ago6:53

6:53

Dive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the v…

1
The Profitable Side of Every Online Click 9:21

10M ago9:21

9:21

Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advert…

1
AI & Authenticity: Striking a Balance in the Digital Dialogue 10:57

11M ago10:57

10:57

Dive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a jou…

1
Unveiling the Secrets of Effective Billboards 8:09

11M ago8:09

8:09

We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboar…

1
The RFP Conundrum: How Specific Should You Be? 10:24

11M ago10:24

10:24

Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, t…

1
Pixels, PII, HIPAA… and Identity Theft? 10:42

12M ago10:42

10:42

Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potentia…

1
Making the Most of Video in Your Media Strategy 8:07

12M ago8:07

8:07

Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from…

1
Metrics to Mastery: Unveiling the Media Landscape 13:08

1y ago13:08

13:08

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdot…

1
Facebook Advertising Support Ecosystem | The Playbook Media Podcast Ep. #2 18:35

5y ago18:35

18:35

Ever wonder why your business isn't getting the best support from Facebook Ad reps? In the second episode of The Playbook Media podcast, Bryan shares his vast knowledge on the internal workings of the Facebook Support Ecosystem. Podcast Outline: 2:15 - Bryan, former Facebook employee shares insights into the Facebook advertising support ecosystem. …

1
The Playbook Media Podcast Episode 1: Facebook Media Buying Tips 21:31

5y ago21:31

21:31

Bryan Karas leads a discussion on Facebook media buying and how to optimize performance across your account. Podcast Timeline: 1:10 - Bryan, CEO at Playbook Media, shares experience working at Facebook for 4 years before creating Playbook Media 3:10 - Tip 1: Use Post IDs to aggregate social proof across ads 4:49 - Imperfect Foods ad example 5:21 - …

Podcasts qui valent la peine d'être écoutés

Playbook Media Podcasts

Podcasts qui valent la peine d'être écoutés

1
The Playbook Media Podcast

Playbook Media

1
The Paid Media Playbook

Double Z Media

1
Exploring Digital Media Strategies with Katie Vesbach, Media Director at Green Rubino 15:33

1
Building Success from the Ground Up: A Conversation with Mike Fleming 12:03

1
Career Insights from Ashley Coates: From Ad Agencies to Loyalti 18:58

1
AI and Advertising: Navigating Future Trends with Steve Fawthrop 17:07

1
Mastering Marketing with Travis Baker: Insights from a Creative Pro 17:13

1
The Hidden Costs of DIY: Why Hiring Experts Pays Off 14:58

1
The AI Revolution in Paid Media: Love It or Hate It? 12:32

1
Navigating the Evolving Landscape of Paid Media with Taylor Wells 32:13

1
Navigating the Digital Horizon: Insights from DigiMarCon Pacific Northwest 10:42

1
From Assumptions to Alignment: Strategies for Marketing Success with Evan Dunn 23:25

1
From Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of Seattle 24:53

1
Trailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica Ivey 29:13

1
Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy 25:26

1
Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media 10:32

1
Pause or Persist? Navigating Website Gripes in Marketing 10:32

1
Sponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken Game 7:24

1
From Vendor Chaos to AOR Clarity in Media 10:11

1
Beyond the Holi-Daze 13:52

1
Vertical vs. Square: The Changing Landscape of Social Media Content 6:53

1
The Profitable Side of Every Online Click 9:21

1
AI & Authenticity: Striking a Balance in the Digital Dialogue 10:57

1
Unveiling the Secrets of Effective Billboards 8:09

1
The RFP Conundrum: How Specific Should You Be? 10:24

1
Pixels, PII, HIPAA… and Identity Theft? 10:42

1
Making the Most of Video in Your Media Strategy 8:07

1
Metrics to Mastery: Unveiling the Media Landscape 13:08

1
Facebook Advertising Support Ecosystem | The Playbook Media Podcast Ep. #2 18:35

1
The Playbook Media Podcast Episode 1: Facebook Media Buying Tips 21:31

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