Facebook Advertising Support Ecosystem | The Playbook Media Podcast Ep. #2 The Playbook Media podcast

Facebook Advertising Support Ecosystem | The Playbook Media Podcast Ep. #2

5y ago 18:35

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Ever wonder why your business isn't getting the best support from Facebook Ad reps? In the second episode of The Playbook Media podcast, Bryan shares his vast knowledge on the internal workings of the Facebook Support Ecosystem.

Podcast Outline:

2:15 - Bryan, former Facebook employee shares insights into the Facebook advertising support ecosystem.
2:18 - The first tier, known as Scale Support, is available to all advertisers through Facebook Ads Help Center.
3:42 - The second tier, called Facebook Marketing Experts, consists of call center support reps outsourced to third-party companies.
6:27 - The next tier consists of two different support groups within the Small Business Organization at Facebook.
6:57 - Why does your rep keep pushing you to try new Facebook products?
10:33 - High Value SMB reps have a smaller book of business and provide more in-depth support.
11:20 - Tip on how to get better support from your rep!
12:50 - The High Value SMB and Global Sales Team are broken up by verticals.
13:11 - Why type of support do Fortune 500s and big Silicon Valley startups receive?
15:21 - The Partner Management Team provides support to Facebook’s Marketing Partners like Playbook Media.
16:10 - Go to the Facebook Marketing Partner Portal to get more of a white glove support: https://www.facebook.com/business/marketing-partners
16:50 - David Rodnitzsky, CEO of 3Q Digital, once said “If you think an expert is expensive, wait until you see what an amateur will cost you!” https://marketingland.com/not-agencies-created-equal-204624
17:43 - For the developers out there, look into FbStart for support: https://developers.facebook.com/fbstart/

2 episodes

Podcast Outline:

2:15 - Bryan, former Facebook employee shares insights into the Facebook advertising support ecosystem.
2:18 - The first tier, known as Scale Support, is available to all advertisers through Facebook Ads Help Center.
3:42 - The second tier, called Facebook Marketing Experts, consists of call center support reps outsourced to third-party companies.
6:27 - The next tier consists of two different support groups within the Small Business Organization at Facebook.
6:57 - Why does your rep keep pushing you to try new Facebook products?
10:33 - High Value SMB reps have a smaller book of business and provide more in-depth support.
11:20 - Tip on how to get better support from your rep!
12:50 - The High Value SMB and Global Sales Team are broken up by verticals.
13:11 - Why type of support do Fortune 500s and big Silicon Valley startups receive?
15:21 - The Partner Management Team provides support to Facebook’s Marketing Partners like Playbook Media.
16:10 - Go to the Facebook Marketing Partner Portal to get more of a white glove support: https://www.facebook.com/business/marketing-partners
16:50 - David Rodnitzsky, CEO of 3Q Digital, once said “If you think an expert is expensive, wait until you see what an amateur will cost you!” https://marketingland.com/not-agencies-created-equal-204624
17:43 - For the developers out there, look into FbStart for support: https://developers.facebook.com/fbstart/

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