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From Vendor Chaos to AOR Clarity in Media
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Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics, vendor relationships, and the importance of exclusivity, this episode offers a comprehensive guide to mastering the art of media buying. Tune in for a behind-the-scenes look at the strategies that drive successful media operations.
Chapters:
- 00:00:00 - Introduction to Successful Media Buying Strategies
- 00:01:15 - The Agency of Record Letter: Securing Exclusivity in Media Deals
- 00:04:36 - Modern Contracts: Understanding Digital Consent in Media Buying
- 00:06:54 - AOR Letters: Setting Concrete Boundaries for Effective Purchases
- 00:08:06 - Establishing Clear Agency Expectations through Signed Agreements
- 00:09:16 - Enhancing Client-Agency Relations: The Power of Biweekly Check-ins
Links and Resources:
- Subscribe to our newsletter here
- Laura Szczes on LinkedIn
- Lisa Wekellis on LinkedIn
- Double Z Media Website
- Double Z Media on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
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