The AI Revolution in Paid Media: Love It or Hate It?

The Paid Media Playbook

In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned about its implications, this episode offers a balanced perspective. Discover the potential and pitfalls of AI in content creation, and understand why some people are embracing it while others are approaching with caution.

Chapters:

Introduction and Overview of AI in Paid Media (0:00 - 5:00): Our hosts introduce the topic, providing a brief overview of AI's role in paid media and why it's a hot topic in the industry.

AI in Content Creation (5:00 - 10:00): Learn about how AI is being used in content creation, the benefits it brings to the table, and the areas where it still falls short.

The Love-Hate Relationship with AI (10:00 - 12:00): Explore the dual perspectives of AI in media, from its impressive capabilities to the frustrations and limitations experienced by marketers.

Hype vs. Reality (11:00 - 13:00): A critical look at how AI is sometimes blown out of proportion, with discussions on what AI can actually achieve versus the exaggerated claims.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!