Les meilleurs podcasts Brent Adamson (2024)

1
Replay: The Buying Process is Exhausting and Frustrating - How can we help? - Brent Adamson 53:30

13d ago53:30

53:30

Buyer’s are tired, frustrated and want to make a purchase decision, but they need help making sense of all the information and processes internally and externally. Guiding them, being a sherpa, helping them confidently make a decision is our role. Being empathetic to their situation of overwhelm and validating their feelings goes a long way. Connec…

1
Arming Sales Teams To Win in the Market, with Brent Adamson 50:23

18d ago50:23

50:23

In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market. My guest today is Brent Adamson, a researcher, author, presenter, and thinker with a passion for “productive disruption.” You will learn: * The origins of the Challenge…

1
A Buyer-Centric Approach to Competitive Positioning 30:28

4d ago30:28

30:28

In today’s episode, I explore the different types of competitors you face and how you can position yourself against each of them. You will learn: * How different departments or groups in a company (e.g. sales, product development, etc.) view and define competitors differently. * The 3 types of competitors: (1) status quo competitors, (2) direct com…

1
Unlock your potential and achieve your goals - Sarah Glova 1:02:19

6d ago1:02:19

1:02:19

📺 Watch this episode on YouTube As entrepreneurs and business professionals, we are the ones that block our own progress. Preventing ourselves from achieving the next level of success. Stemming from our mindset, our beliefs and inability to take action by bringing our goals to life. Tune in to my conversation with Dr. Sarah Glova, a recognized spea…

1
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute 1:03:34

19d ago1:03:34

1:03:34

Brand tracking studies are a standard research tool for marketers who need to understand how people feel about their brand. The problem with them, according to brand health expert Jenni Romaniuk, is that they don’t tell marketers what they really need to know to grow their brand.

1
Replay: How Important is Practice in Sales? - Jonathan Mahan 1:01:52

20d ago1:01:52

1:01:52

📺 Watch on YouTube How many of us play sports now or played in high school or college? Perhaps your kids play? How often are you driving them or did you get driven to practice? Quite often. We had a rule in volleyball, if you missed practice you didn’t start the next game. There was so much emphasis on practice. Why is Sales any different? A time t…

1
Compete Every Day - Jake Thompson 45:26

27d ago45:26

45:26

📺 Watch on YouTube As sales leaders, have you plateaued with your desired performance metrics? Are you settling for good enough? Riding on the coattails of past success? If so, you are modelling what is acceptable for your team. Our role is to represent excellence. We can’t ask of them what we are not prepared to do ourselves. When we hold the mirr…

1
The Role of Market Category in Differentiation 18:01

1M ago18:01

18:01

In today’s episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company. * Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes …

1
The Impact Alcohol Can Have on Your Sales Performance - Andy Ramage 51:37

1M ago51:37

51:37

📺 What this episode on YouTube Over the past few years there has been a significant shift in the alcohol free landscape. Studies show Gen X’s and millennials are re-examining their relationship with alcohol and many Gen Z’s are choosing not to start drinking. So what is right for you and why? Tune on to my podcast with @andyramage, who Co-founded t…

1
How to stand out - Neil Weitzman 51:54

1M ago51:54

51:54

📺 Watch this episode on YouTube Cold outbound is difficult. There are many new competitors out there… New businesses AI Complacency Time How can we make it easier on us and more enjoyable for our prospects? Also, a good return on our time and efforts. Tune in to my conversation with the great Neil Weitzman, Founder of PORCH and Fractional CRO reven…

1
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana 33:39

2M ago33:39

33:39

In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions. Joining me is Abhinav Asthana, founder and CEO of Postman, an API platform for software developers to build and use APIs.…

1
REPLAY: Demo best practices, Chris Orlob 50:06

2M ago50:06

50:06

In this previous episode, Karen Kelly and Chris Orlob former Head of Sales Gong, current CEO of PClub.io discuss best practices in demos. Chris emphasizes the importance of mapping demos to the customer's pain points and solving their specific problems. Chris introduces his "FAVORITE" framework for demoing a single capability successfully, which in…

1
Slow Down to Speed Up - Karen Kelly 18:49

2M ago18:49

18:49

In this this solo episode, Karen shares the Importance of Slowing down to Speed up. This truly can be applied anywhere in life and have benefits, however she focuses on our Mindset, Strategic Account mapping and preparing for discovery in the sales environment. Starting with us first, look inward, take control of how we show up. Check-in with ourse…

1
Why Positioning Does Not Make the Jump From Marketing to Sales 36:17

2M ago36:17

36:17

Welcome to Season 2! In today’s episode, I explore why positioning fails to make the jump from marketing to sales in many companies, and what common misconceptions and mistakes in positioning work should be avoided. You will learn: * Why sales teams often lack a deep understanding of positioning and its importance in the sales process. * Communicat…

1
Guest Appearance - The Win Rate with Andy Paul 51:26

2M ago51:26

51:26

Is Quota Still Relevant as a Measure? Tune in to The Win Rate Podcast with Andy Paul, to listen to Karen Kelly’s guest appearance along with Michael Litt, Co-Founder and CEO at Vidyard, Wesleyne Whittaker, Founder and Chief Transformation Officer at Transformed. With fewer than 40% of sales reps hitting quota, are they even a relevant measure anymo…

1
How to attract, Promote & Retain Great Women in Sales, Lori Richardson 47:12

2M ago47:12

47:12

Watch this episode on YouTube As women sales professionals, are we using our voice? Are we aware of our self worth and asking for what we deserve, demanding it? Do we think of a question, or something we want... play it over in our heads and hold our tongues when it comes to asking for it. This is where we can take a page out of our male allies pla…

1
Let's take our seats at the table - Janice B Gordon 41:26

3M ago41:26

41:26

📺 Watch this episode on YouTube As #women, How do we show up confidently? What does that look like? What are we comparing ourselves to? If we are comparing our confidence to men's, it will be different. We are not the same. Our goal is not to match men’s confidence it is to show up authentically as ourselves. Comfortable in our own skin, that in it…

1
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory 1:10:08

3M ago1:10:08

1:10:08

Content glut has suffocated the chances of discovery for most marketers. The only way for content marketing to succeed, according to renowned content strategist Robert Rose, is to transform content operations teams into specialized publishing units closely attuned to audience interests and needs.

1
Great women in sales enablement - Stephanie White 1:02:47

3M ago1:02:47

1:02:47

📺 Watch this episode on YouTube Maya Angelou said it best “ People will forget what you said, people will forget what you did, but people will never forget the way you make them feel” As women, we have innate strengths do excel in this area. We are empathetic, we possess stronger and deeper communication styles, allowing us to forge deeper relation…

1
Women Stop Apologizing! Professor Maja 1:04:23

3M ago1:04:23

1:04:23

📺 Watch this episode on YouTube Changing a habit beings with the first stage... Awareness. This post might be that for some women reading it…… Are you starting and ending your sentences with Sorry??? Perhaps you are unaware you are even doing it. Sorry, Can I ask a questions? Sorry, can you pass me the notebook Sorry, what time will be wrapped up a…

1
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University 55:49

3M ago55:49

55:49

Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world’s leading marketing scientists.

1
How to win in discovery? Jason Bay 51:58

3M ago51:58

51:58

📺 Watch this episode on YouTube Discovery is not a stage it is an act. As sales professionals we are always discovering. Uncovering new pieces of information, seeking new perspectives, opportunities, gaps based on our conversations. Tune in to my conversation with @Jason Bay founder of @outbound squad, where he shares some of the best practices tha…

1
(Replay) How to re-ignite your confidence? Solo episode with Karen Kelly 10:06

3M ago10:06

10:06

Watch this episode on YouTube Many sales reps have been onboarded remotely, never met their boss, constantly in isolation. Now, they come together with their team for the first time, chances are their confidence is not at an all time high. The things we did effortlessly pre-pandemic are causing us doubt, uncertainty and eroding our confidence as we…

1
3 ways to differentiate yourself in a competitive landscape, Karen Kelly 16:43

4M ago16:43

16:43

For most sales professionals, we are a commodity. But the experience we provide doesn’t have to be. How can we differentiate ourselves in the competitive environment to become a strategic partner. 1) Sell Business problem 2) Understand personal motivations of decision makers 3) How can we leverage video to further differentiate ourselves For more c…

1
Selling the Problem - Karen Kelly 18:06

4M ago18:06

18:06

In our outbound prospecting motions, are we selling the problem or pitching the solution? The loss aversion theory suggest, people are twice as likely to avoid pain then they re to realize gain. How can we overlay this when reaching out to our potential buyers? 97% of prospects are in the unawareness phase, our role is to move them to awareness.. W…

1
(REPLAY) Defining your Culture, Amy Franko 1:01:32

4M ago1:01:32

1:01:32

When we look at companies who are showing increased revenue year over year, experiencing minimal employee turnover and have an overall excitement to come to work, we can dot it line back to a positive culture. Within that, how can we create the same for our sales team? How can we create a culture aligning to our overall company culture, what role d…

1
Are you keeping Momentum with your Goals, Karen Kelly 25:31

4M ago25:31

25:31

📺 Watch this episode on YouTube Are you maintaining momentum with your 2024 goals ? Are you continuing your regular routine, activities, thoughts and patterns of 2023? or have you put in place a new system to operate from? When we try new things, put ourselves in tough situations we achieve results we have never achieved, this is next level! The AC…

1
Challenges Tech Founders Face, David Carter 1:01:19

5M ago1:01:19

1:01:19

📺Watch this episode on YouTube For the tech founders who are scratching their heads at the beginning of the year wondering why nobody is knocking down their doors to buy their perfectly designed, developed and launched product, Tune in, this one’s for you! My guest @DavidCarter, CEO of @innovationfactory shares what he is seeing tech companies doin…

1
How to be a People First Leader, Neil Weitzman 1:03:10

5M ago1:03:10

1:03:10

📺 Watch this episode on YouTube How many new and tenured leaders say one thing and do another? Fastest way to erode trust and culture with your team. Tune in to my conversation with Founder of @PORCH and Fractional CRO @revenue•x @Neil Weitzman where we discuss the importance of finding and leading with our authentic voice. As a leader, knowing our…

1
Timeless tools and strategies in sales - Jill Konrath 57:01

5M ago57:01

57:01

Happy New Year! To kick off 2024, I am delighted to share my conversation with none other than the sales guru, trailblazer for women in sales, author of best selling books such as Snap Selling, Agile Selling, More Sales Less Time, Get Back to work Faster, Selling to Big Companies @Jillkonrath. Every time Jill encountered a set back, a road block a …

1
3 Tips for becoming your best, authentic self in 2024, Karen Kelly 10:44

5M ago10:44

10:44

For those who celebrate Christmas, Merry Christmas! This is our last episode of 2023 and what a great year it has been for us at K2. We’ve had tremendous growth with the podcast due to our amazing guests and loyal and new listeners! We are gathering traction in countries all over the world. Thank you! In my last newsletter I shared my 3 areas of fo…

1
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture 1:05:22

6M ago1:05:22

1:05:22

No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.

1
Part 2: How frustration & fear lead to joy & adventure, Aisling Lalor 47:55

6M ago47:55

47:55

Sales people thrive in the weeds. We are busy, head down feeling like we are in demand. When we really look at it, we can’t see the forest through the trees. Yet, we stay there. There is something about if we stay in the discomfort and mundane long enough we will get rewarded. In my conversation with @aislinglalor, Founder of Aisling Lalor Dental a…

1
How frustration & fear lead to joy & adventure, Aisling Lalor 43:55

6M ago43:55

43:55

In life we experience times of frustration, fear, imposter syndrome and the list goes on. It’s if we allow these feelings, thoughts and experiences to take us over that will make the difference. Do they paralyze us? Or do we use them as a catalyst for change? Tune in to our first of a 2 part series with @Aisling Lalor, founder of Aisling Lalor Dent…

1
3 areas of focus for 2024 with Karen Kelly 14:25

6M ago14:25

14:25

When we think of 2024 are we planning our new playbooks, new list of ICP’s, revamped discovery questions? While these are important, are we considering how we show up first? Buyers are expecting an experience, but what kind are we prepared to provide? Has our well run dry? Has our focus shifted? Do we look and sound like everyone else? Tune in to m…

1
Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics 1:06:45

6M ago1:06:45

1:06:45

Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.…

1
Negotiate like a Ninja, Mark Raffan 55:18

6M ago55:18

55:18

When we take time to prepare out negotiation strategies as well as consider those of our counterparts, we show respect for the process, our counterparts and the desired outcome. Consider time as currency. Yet, how many of us take the time to: 1) Prime ourselves: get in the right state of mind 2) Prepare: Clearly articulate what a successful outcome…

1
Are you considering the OPP? Solo podcast with Karen Kelly 18:57

7M ago18:57

18:57

How can we redesign our selling approach? As we move closer to 2024 AI is front and center. While it is useful to drive efficiencies, we can’t lose sight or our ability to engage in a meaningful and humanized way to connect with our prospects. Tune in to my solo podcast where I share the importance of starting with the OPP, other person’s perspecti…

1
A Marketers Guide To Using The Sales Pitch 22:38

7M ago22:38

22:38

Today, I’m going to discuss how to have consistent positioning and messaging across sales and marketing using tactics from my book Sales Pitch. You will learn: Why marketers at B2B companies should start with the sales pitch first An overview of buyer’s guides and the components of the best ones How to create an explainer video using the sales pitc…

1
How to land a sales job, Kristie Jones 1:05:47

7M ago1:05:47

1:05:47

What does it take to break in to sales? What are interviewers looking for? How do I prepare? Sales is a tough but rewarding career. Many are on the outside wondering it it’s for me, others are tirelessly knocking on doors trying to get in. Kristie Jones Founder of Sales Acceleration Group, Speaker and author joins me. She provides answers to the ab…

1
Mastering Strategy, Vision, and Positioning 19:47

7M ago19:47

19:47

It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clarify these terms, discussing when and how to use them. I’ll share with you: The difference between strategy, vision, and positioning Pitching to investo…

1
Letoltes ~ A befektetés egyszerű megközelítése PDF Ingyenes - Stefano Calicchio 0:07

7M ago0:07

0:07

Töltse le vagy olvassa el online # A befektetés egyszerű megközelítése Ingyenes Könyvek (PDF ePub Mobi) - Stefano Calicchio, Érdekli a befektetés, de nem tudja, hol kezdje? Szeretné megtudni, hogyan válhat profi befektetővé, és hogyan működnek a piacok? Szeretne egy alternatív vállalkozást létrehozni, ahol nincs időkorlát, és nincs főnök vagy mened…

1
Letoltes ~ A sztori, amire emlékezni fogsz PDF Ingyenes - Kindra Hall 0:07

7M ago0:07

0:07

Töltse le vagy olvassa el online # A sztori, amire emlékezni fogsz Ingyenes Könyvek (PDF ePub Mobi) - Kindra Hall, A történetmesélés segít a vezetőnek kommunikálni, motiválni, meggyőzni Wall Street Journal és USA Today bestseller Amint úrrá leszel a történeteiden, abban a pillanatban a vállalkozásodon, az egész életeden leszel úrrá. Történetmondáss…

Podcasts qui valent la peine d'être écoutés

Brent Adamson Podcasts

Podcasts qui valent la peine d'être écoutés

Guide de référence rapide