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Years ago, a therapist said in our very first session that there are only two things that we can truly control in our lives - our own perception and our own behavior. That's it. Nothing more than that. Each week, The Laverne Cox Show will feature intimate conversations with folks who help me to see and think differently so that maybe I can act differently. It is my hope that this becomes a place that fosters perspectives that might inspire new behavior in each of us, which in turn gets us cl ...
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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Discover the lives, stories and people of Queen's University in Kingston Ontario, Canada. This podcast features deep conversation, craft beer and light-hearted humor with a different guest every episode. Support this podcast: https://podcasters.spotify.com/pod/show/mario-a/support
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Underscore taps into an exciting space where the concert hall meets its boldest outer reaches. Our goal is to connect with curious listeners by presenting the works of modern composers and musicians blurring the lines between classical, electronic, ambient and beyond. Through podcasts, curated playlists and original content, we’ll discover a new soundtrack to our daily paces.
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Positive vibes and relative topics. The topics will be random, but I would like to use my platform as a information portal, or even a mini mental getaway. Either way it's a come as you are podcast to listen and even give ideas. Relax, unwind, detox and come be great with me. Support this podcast: https://podcasters.spotify.com/pod/show/provoke-thought/support
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At the Hurdy Café you will find an hour of interviews, music and camaraderie all dedicated to that magical instrument, the hurdy gurdy. I’m Ryan and I’ll be your host along this crazy adventure through the land of the wheel fiddle. So strap in and let’s see what’s cranking in the Hurdy Gurdy Community today.
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A collection of stories and objects that won't end up in a traditional museum! David Sheppeard and Roni Guetta interview some of their favorite queer people in Brighton and Hove about the objects they would put in a Queer Museum if there was one. A collection of personal stories, crucial historical moments for the LGBTQ+ community, political and personal struggles, are told through loved objects and memorabilia.
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Our Voices on The Yard is a celebration of Black voices of The Juilliard School, their passion, contributions and sacrifices. Through our lens, we explore the historic intersection of Black art, culture, faith and activism in our communities and beyond, while sharing the triumphs and struggles of the extraordinary Black. Hosted by Juilliard Drama Division alum, Denise Woods, Our Voice on The Yard prides itself on authentic, no-holds-barred conversations with former and current Juilliard stud ...
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Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…
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Laverne Cox Visits Jay Shetty’s On Purpose Podcast
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Hi, Laverne Cox Show fans! Today we bring you an exclusive listen to Laverne’s conversation with mental health guru Jay Shetty on his podcast, On Purpose. Check it out to hear Laverne discuss unresolved trauma, rewiring your brain, and more. See omnystudio.com/listener for privacy information.Par Shondaland Audio and iHeartPodcasts
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Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…
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Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…
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Reworking the B2B sales model with Kate Cox, CMO at BrightBid
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…
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Welcome to Karma: Navigating the year of change- Your guide to unlocking the potential of 2024 a year marked by Karmic forces and transformative energy of the #8--- Support this podcast: https://podcasters.spotify.com/pod/show/provoke-thought/support
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Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. Th…
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The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order t…
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Revisiting Breaking the Silence
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Taking a deeper dive into sexual assault, the problem with ego and people's "Life Manual" set to and on "Trauma" in high speed.--- Support this podcast: https://podcasters.spotify.com/pod/show/provoke-thought/support
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The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma
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In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make ch…
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Embracing the unseen: Finding magic when the outer world falters
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Exploring the transformative power of embracing personal growth during challenging times.--- Support this podcast: https://podcasters.spotify.com/pod/show/provoke-thought/support
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B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination?
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Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - F…
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B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands
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We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can fin…
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"Breaking The Silence" featuring Co-host EyeSeeAction
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In this raw and poignant podcast segment, we delve into the haunting reality of domestic violence entwined with sexual abuse. Shedding light on the intricacies of these dark corners. Join us as we navigate the complexities, break the silence, and foster a compassionate dialogue to empower those who have endured and those seeking to understand. --- …
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How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry.…
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André Leon Talley: A Tribute w/ Norma Kamali & Robin Givhan (Season Finale)
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Larger than life fashion journalist, stylist, creative director and editor André Leon Talley passed away unexpectedly on January 18, 2022. In this episode of love, respect, admiration and reflection, Laverne and her exceptional guests remind us why the world, the fashion world in particular, will miss the late great André Leon Talley. Iconic fashio…
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Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB
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In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO. Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of an…
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No Notes for Broadway Star Alex Newell
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**Be sure to hear ALEX NEWELL'S 2023 TONY AWARD ACCEPTANCE SPEECH (X or TikTok) Laverne has a fun catch-up sesh with her good friend Broadway supertalent Alex Newell. This year, Alex was one of the two gender nonconforming actors to ever win a Tony. They got theirs for their show-stopping performance as Lulu in the hit new musical Shucked. They wal…
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Anti-Trans Troll Legislation w/ Alejandra Caraballo
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The legislative war against the LGBTQ+ community has been relentless and according to powerhouse civil rights attorney Alejandra Caraballo it may get even worse next year. Conservative republicans have introduced over 500 state bills this year alone to deny healthcare, threaten businesses and allies, and to try to force LGBTQ+ folks back into close…
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How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt
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In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI. There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current …
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Diary: Where Fashion Meets Art
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Some fashion rises above normal clothing and becomes at some point art. Laverne shares her passion for fashion and the thrill of the chase. Her vintage designer collection is not only a resource for joy but the thrill of owning seminal pieces and seeing the development of a brilliant designer over time is just fun. Then there’s SEAM RIPPING! Please…
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The Voice of the Operatic Angel Blue
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*Please note the opera glossary and links to audio below! Laverne has a passion for divas - from Beyonce to Leontyne Price, and closer to home, Angel Blue, the history-making operatic soprano who has become a dear friend as well. Angel shares her road to the spotlight including her early years of artistic difficulty and personal tragedy. Angel is a…
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Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets. If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing prop…
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Becoming a Good Sexual Citizen w/ Ellen Friedrichs
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Content Warning: this important episode contains talk about sexual situations, assault and rape. Resources for survivors are below. It may not be anyone’s favorite topic, but taking care of business is empowering and this is the business, educating ourselves and, importantly, our kids and younger generations on how to be safe and considerate with o…
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There are few things more vulnerable than singing, unless you’re Leontyne Price, of course. For the rest of us, though, it can be fraught. Laverne shares with us her journey through developing her voice as a transgender woman and as a lover of singing. And while the road, she says, has had some traumatic moments, she knows she will never stop. In f…
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The Legendary Life of Connie Fleming, Part II: No Club For You!
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Connie Fleming. In this two-part episode honoring the legendary runway model, cabaret performer and NYC “door bitch”, Laverne gets allll the tea about Connie’s life then and now. These episodes are bursting with history, HERSTORY and fun, juicy details of incredible stories from back in the glorious (and terrifying) day. Part II: The 90’s to Today …
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Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore
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In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B. Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing ou…
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The Legendary Life of Connie Fleming, Part I: Too Funky!
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Connie Fleming. In this two-part episode honoring the legendary runway model, cabaret performer and NYC “door bitch”, Laverne gets allll the tea about Connie’s life then and now. These episodes are bursting with history, HERSTORY and fun, juicy details of incredible stories from back in the glorious (and terrifying) day. Part I: The 80’s and 90’s I…
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Copaganda and the Criminal System w/ Olayemi Olurin
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Movement lawyer and political commentator, or “professional loudmouth”, Olayemi Olurin sheds light on what she knows about the American criminal “justice" system - which is a ton. Having come from The Bahamas as a young woman, she had seen plenty of poor Black folks. But she says America has a very different way of treating Black and brown people, …
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Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell
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In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand. Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand…
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Diary: Thinking About Privilege
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The recent episode honoring bell hooks with Darnell Moore and Imani Perry got Laverne thinking even more about ideas around privilege. Just because you have it, doesn’t make you bad. Just because someone else has it doesn’t make them an oppressor. Privilege is relative. You can be the most privileged person in one room and the least privileged pers…
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ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future. ABM had its moment in B2B marketing not that long ago. Many marketers, including those on this podcast have discussed how ABM can be a transformative strategy. However, it seems the trendiness of ABM resulte…
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The Spirituality of Club Culture w/ Honey Dijon
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Laverne reunites with her long-time friend world-renowned DJ and record producer Honey Dijon to talk about her legendary career, their early days of New York City nightlife, and the universal energy shared on a dancefloor that can be a deeply profound spiritual experience. Honey is committed to sharing her club culture history and she’s got some na…
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Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave. The key to marketing with an impact is saying something authentic about your company and delivering it in an emotive way. Most marketers understand that it takes a level of emotional impact to make a significant…
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Transitioning as a Child and Beyond w/ Nicole Maines
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With all of the misinformation and laws taking rights away from trans youth and their parents who want to support them through a tricky childhood, it’s time to hear from someone who lived it. Transgender actress and activist Nicole Maines first rose to prominence as a teenager fighting for her civil rights. Not long after winning a groundbreaking l…
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The Work and Legacy of bell hooks w/ Imani Perry & Darnell Moore
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Gloria Jean Watkins, the revolutionary Black feminist intellectual known as bell hooks, died on December 15, 2021. She was 69. In her time with us she wrote over 30 books and became a powerful voice in social criticism and commentary. Laverne and her friends, author and activist Darnell Moore and scholar and author Imani Perry, all had close person…
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