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1 Katisha and Javen talk triangles and photobooths with Sam Prince and Liv Bentley 37:22
B2B Marketing: The Provocative Truth
Manage series 3303420
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
94 episodes
Manage series 3303420
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
94 episodes
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1 How agentic AI will radically transform B2B marketing with Elsevier’s Craig Welsh 29:52

1 How emotion makes brands memorable (and why B2B marketers keep forgetting) with Beazley CMO Georgina Peters Venzano 29:52

1 From the Pitch to the Funnel: Intuit’s West Ham sponsorship playbook with Martin Dyhouse 31:01

1 Personal vs. Corporate Brand: Linklaters Nick Rose on who really drives growth in professional services 28:27

1 Is the marketing persona dead? With Wipro's CMO, David Keene 34:32

1 Why playing it safe is the riskiest move with Dan Roche, CMO of Workbooks 30:58

1 Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing 22:51

1 Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics 32:53

1 Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group 29:01

1 Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank 30:24

1 Reworking the B2B sales model with Kate Cox, CMO at BrightBid 32:07

1 Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard 20:41

1 The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK 27:39

1 The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma 26:03

1 B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination? 37:39

1 The Urgent Need to Focus on Business Goals, with Jeroen Kuppens, CMO of Sana Commerce 30:02

1 Disrupting the System with Category Creation, with Scott Gainey, CMO of Nile 24:50

1 Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group 27:35

1 The Unspoken Problem of AI in Business, with Uwe Hook, Interim CMO/CDO at Chameleon Collective 31:27

1 The Future of B2B Martech, with David Remaud, CMO of iBanFirst 31:47

1 Mastering Product Proposition in B2B Marketing, with Ian Macleod, CMO of SALESmanago 30:19

1 Encouraging Experimentation in B2B Marketing, with John Huntinghouse, VP of Marketing at TAB Bank 28:56

1 Empowering Data Analysis for B2B with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata 26:21

1 Creating the Ideal B2B Customer Experience, with Kelly Brown, CMO of Teckro 33:07

1 Marketing as a B2B Revenue Driver, with Andrea Linehan, Global CMO of CurrencyFair.com 26:58

1 Marketing in a Divestment and Re-Brand, with Lucy Birch, CM&CO at Kantar Public 30:57

1 Brand-Building for the Board Level, with Nandik Barbhaiya, Ex-CMO at Moneyfarm and MD / Founder of Mr. Brand Genie 30:51

1 Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle 29:18

1 The Truth Behind Effective Content and SEO, with Sam Shrager, Executive Director, Marketing and Communications at BCB Group 24:19

1 Pipeline Obsession in B2B, with Madlen Nicolaus, VP Marketing EMEA at SAP Concur 22:33

1 B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands 48:25

1 How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit 31:24

1 Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB 31:13

1 How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt 24:40

1 Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3 30:36

1 Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore 32:40

1 Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell 26:28

1 ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata 28:12

1 Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher 35:01


1 Reimagining B2B Marketing Attribution for the New Buyer Journey, with Jennifer Leggio, CMO of Netography 30:56

1 Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland 25:45

1 Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons 29:22

1 Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink 33:11

1 Balancing Performance and Brand Marketing in B2B, with Dan O’Hara, Marketing Director at DEMICA 30:06
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