The LinkedIn™ Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to pe ...
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Standout Women: Personal Branding, PR & Thought Leadership For Female Experts & Entrepreneurs
Michelle B. Griffin
The Standout Women Show is the podcast for women in business who want to own their unique path, gain more visibility, and elevate their authority for their next level. Learn actionable strategies and hear inspiring stories of women mastering the art of putting themselves out there with personal positioning (personal branding, personal marketing, and personal PR) to achieve industry opportunities, impact, and profit. Let's get visible to confidently 'own your lane" while making a statement, m ...
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Two Desiring Machines
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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)
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IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether being hired for a new role, guesting on a podcast, winning an award, publishing a book, or speaking at an event, their accolades are meant to be shared and showcased. We detail how and where to announce them on LinkedIn and the exact mindset you need to stop play…
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Matt Bower - Husserl At The Limits
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The week Coop and Taylor are joined by Matt Bower to discuss a few sections from Maurice Merleau-Ponty’s Husserl at the limits of Phenomenology as well as Husserl's The Origin of Geometry. Matt is currently Senior Lecturer in the Department of Philosophy at Texas State University. Matt completed his doctoral work at University of Memphis (2013) and…
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Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence
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IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mi…
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Episode #50 - An Internal Marketing Conversation (with Seth Godin)
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In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…
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Introverts Unite: How to Love Networking and Marketing Yourself with Brenda Meller
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Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn
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IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Brand…
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Hegel's Philosophy of Right
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Cooper and Taylor discuss Hegel's Elements of the Philosophy of Right.Support us on Patreon: www.patreon.com/muhh witter: @unconscioushhPar Cooper Cherry Jr.
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How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
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IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …
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James Wakefield - Giovanni Gentile & Actual Idealism
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James Wakefield returned to discuss the his work on Giovanni Gentile, including translations. He teaches modules on Political Thought, Government and Political Science in the Department of Politics and International Relations. His research focuses on European and American political theory, ethics, philosophy of education, and intellectual history.J…
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How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
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Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field…
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Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks
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IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…
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Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples
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IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…
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The Eroticism of Contract and Gift
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The week Cooper and Taylor discuss chapter 1 of Jeanne Lorraine Schroeder's The Triumph of Venus The Erotics of the Market, Pandora’s Amphora: The Eroticism of Contract and Gift.Marcel Mauss's The Gift Episode:https://soundcloud.com/podcast-co-coopercherry/the-gift?si=75d82545bf564e358f5a22f2b59390c3&utm_source=clipboard&utm_medium=text&utm_campaig…
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Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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How to Premium Position Yourself for Next-Level Visibility Opportunities: Standout Women Spotlight Shari Biery
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to s…
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How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad
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IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…
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Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message
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IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…
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Rene Girard's Violence And The Sacred
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This week Cooper and Taylor discuss the first 4 chapters of Rene Girard’s Violence and the Sacred: Sacrifice, The Sacrificial Crisis, Oedipus and the Surrogate Victim, and The Origins of Myth and Ritual.Marcel Mauss's The Gift Episode:https://soundcloud.com/podcast-co-coopercherry/the-gift?si=75d82545bf564e358f5a22f2b59390c3&utm_source=clipboard&ut…
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How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
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Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast tr…
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Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now
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IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…
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Freud's Moses And Monotheism
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This week Cooper and Taylor discuss Freud's Moses and Monotheism. This builds on what Freud laid out in Totem and Taboo as well our as discussion on that text. Working through different modes of the Oedipus complex as put forth in the concept of the primal father. This relationship between law, economy and the social bond is the focus.Our episodes …
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How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand
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IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …
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How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
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Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show…
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Kara Kennedy - Dune: A Critical Companion
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This week Cooper and Taylor spoke with Dr. Kara Kennedy about her book, Frank Herbert's Dune: A Critical Companion. Dr. Kennedy's publications include the books Adaptations of Dune: Frank Herbert’s Story on Screen, Frank Herbert’s Dune: A Critical Companion and Women’s Agency in the Dune Universe: Tracing Women’s Liberation through Science Fiction …
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Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn
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IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
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Gilbert Simondon - On The Mode Of Existence Of Technical Objects
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This week Cooper and Taylor tackle the introduction and chapter 1 of Gilbert Simondon’s On the Mode of Existence of Technical Objects. Chapter 1 Genesis of the technical object: the process of concretization.PDF:https://monoskop.org/images/2/20/Simondon_Gilbert_On_the_Mode_of_Existence_of_Technical_Objects_Part_I_alt.pdfSupport us on Patreon:https:…
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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities
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IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…
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Amy Ireland & Maya B. Kronic - Cute Accelarationism
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This week Amy Ireland and Maya B. Kronic joined Cooper and Taylor to discuss their collaborative project, Cute Accelerationism.Amy Ireland is a theorist and experimental writer based in Melbourne, Australia. Her research focuses on questions of agency and technology in modernity, and she is a member of the techno-materialist trans-feminist collecti…
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How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
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IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …
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Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE
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If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…
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How to Charge Your Worth, Quit Underselling Yourself and Make More Money As a Women Expert Entrepreneur with Chella Diaz
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Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value. Those are the exact words from this week's Standout Women Show guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to…
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How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant
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IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…
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Adrian Johnston - Infinite Greed
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This week Coop and Taylor had the pleasure of hosting Adrian Johnston. Adrian is Distinguished Professor in the Department of Philosophy at the University of New Mexico at Albuquerque. He is the author of many books, including Time Driven: Metapsychology and the Splitting of the Drive; Irrepressible Truth: On Lacan’s “The Freudian Thing”; and A New…
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Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done"
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IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…
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Bradley Mclean - Deleuze, Guattari and the Machine in Early Christianity
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This week Cooper and Taylor spoke to Bradley McClean about his book, Deleuze, Guattari and the Machine in Early Christianity Schizoanalysis, Affect and Multiplicity.Dr. Bradley H. McLean is the Professor of New Testament Language and Literature at Knox College. He is the author of seven books including Biblical Interpretation and Philosophical Herm…
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How this Female Founder Is Building Her Personal Brand Growing Two Successful New Businesses - Standout Women Spotlight: Brittany Perez
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching t…
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LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out
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IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…
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Jason Read - The Double Shift: Spinoza and Marx on the Politics of Work
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This week Coop and Taylor speak with Jason Read on his recent book, The Double Shift: Spinoza and Marx on the Politics of Work.Jason is a Professor of Philosophy at the University of Southern Maine and whose works include The Micropolitics of Capital: Marx and the Prehistory of the Present; The Politics of Transindividuality; The Production of Subj…
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How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful
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IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…
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Finding The Brand Inside of You (for Fast Results): Standout Women Spotlight: Leigh Maneri
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership. This week's episode features a recent client, Leigh Maneri, The Holistic Brand Strategist, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that ma…
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Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment
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IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…
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Ian Buchanan - Assemblage Theory
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Cooper and Taylor speak with Ian Buchanan, who is a Professor of Critical Theory and Cultural Studies at the University of Wollongong Australia. Ian is the author and editor of many books, some of which include Deleuzism: A Metacommentary; Fredric Jameson: Live Theory; and, most recently, The Incomplete project of Schizoanalysis: Collected Essays o…
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The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down
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IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …
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Gilbert Simondon - Form and Matter
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Cooper and Taylor discuss the Introduction and first chapter of Gilbert Simondon's Individuation in Light of Notions of Form and Information, Form and Matter.This volume was translated by our very own Taylor Adkins.https://www.upress.umn.edu/book-division/books/individuation-in-light-of-notions-of-form-andSupport us on Patreon:https://www.patreon.c…
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How to Confidently Pitch (and Get Accepted) On Podcasts: The Step-By-Step Process With Podcast Publicity Expert Alice Draper
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Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise. If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Wri…
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LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them
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IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…
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Elizabeth Grosz - The Incorporeal
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In this week's episode Cooper and Taylor speak with Elizabeth Grosz, who has published and edited over a dozen books and whose most recent work, The Incorporeal: Ontology, Ethics, and the Limits of Materialism, will be the topic of today’s discussion.Links:https://en.wikipedia.org/wiki/Elizabeth_Groszhttps://cup.columbia.edu/book/the-incorporeal/97…
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Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn
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IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…
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Jon Repetti - Lacan's Seminar 11
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1:43:16
This week, Jon Repetti joined Coop and Taylor for a discussion on Lacan's Seminar 11. Jon is finishing a phd in American literature at Princeton, focusing on naturalism, radical empiricism, and psychoanalysis. Support us on Patreon:https://www.patreon.com/muhhTwitter: @unconscioushhPar Cooper Cherry Jr.
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