GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
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The #1 show for top players in B2B sales. Sales Players features actionable ideas for sellers and breaks down the mindset, habits, and tools used by top performers to generate more leads, close more deals and build wealth in sales.
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief busines ...
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Welcome to Ignite, the podcast where we delve into the innovations and ideas that are transforming our world. Hosted by Brian Bell of Team Ignite Ventures, this platform offers a front-row seat to candid conversations with trailblazing founders, visionary investors, and thought leaders who are shaping the future. Our episodes explore the mechanics of Startups and Venture Capital, the promise of technology, and the societal implications that often go unnoticed but are imperative for responsib ...
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The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We ...
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As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Jeff Kushmerek, with 20 + years of software professional services experience, gets deep into the details of Customer Success, Implementation, and Professional Services in software. Joined by experts in the industry, he covers everything from ops, growing teams, selling services and products, customer success, and everything in between.
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B2Boring: The Podcast That's Anything But Ordinary! Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing! Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, e ...
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Imagine that you are friends with hundreds of the most successful Entrepreneurs, Executives & Investors on the planet. Now imagine that each one of them has a playbook detailing their most valuable strategies, lessons and tactics that have allowed them to build and lead wildly successful companies... and now they’re yours. That is what The Founder’s Playbook Podcast delivers. Hosted by Entrepreneur & Philanthropist, Chris Vasquez, this show is built to empower you with the mindset, tools and ...
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Ep. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso
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Gifting can be a powerful outbound strategy that captures attention far more effectively than an email. In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso, a gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates, and close deals 29% faster. Kris s…
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[PLAYBOOK] Transforming Customer Relationships through the Art of Gifting (Kris Rudeegraap)
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Send us a text This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerat…
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The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
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On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational co…
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The Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso
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“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…
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Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic
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"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tail…
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Ignite VC: Mastering Open Source and Capital Discipline in Venture Capital with Lars Leckie | #111
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In this episode of the Ignite podcast, host Brian Bell welcomes venture capitalist Lars Leckie from Aspenwood Ventures, a firm born from the legacy of Hummer Winblad Venture Partners, the first software-focused venture capital firm. Leckie dives into Aspenwood’s investment philosophy, which stays true to traditional venture capital by making focuse…
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Exploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence
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"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of …
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Finding Your Edge in Sales with Jeb Blount of Sales Gravy
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Jeb Blount is the author of 15 books, including Fanatical Prospecting, a staple in the modern tech sales world. Jeb is a coach and advisor and founded Sales Gravy to help sales organizations, sales leaders, and sales professionals sell more. Jeb joins the Sales Players to share ideas for mastering sales conversations, building discipline in prospec…
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Ignite Startups: Breaking Down the Indie Game Industry with Slava Heretz, CEO of Camlann Games| #110
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In this episode of the Ignite Podcast, Brian Bell interviews Slava Heretz, founder and CEO of Camlann Games. They delve into Slava’s journey from Soviet Ukraine to establishing a unique gaming platform that merges finance and tech expertise with his lifelong passion for gaming. Slava shares how his experience in SaaS and finance shaped his understa…
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[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)
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Send us a text In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization. He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, con…
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Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu
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“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…
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Scott Nedwick and Steve Sanchez Discuss the Role of [Redacted] in a Holistic Sales and Marketing Strategy
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In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to …
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Ignite VC: Yotam Rosenbaum’s Approach to Investing in Early-Stage Startups | #109
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In this episode of the Ignite Podcast, host Brian Bell interviews Yotam Rosenbaum, a multi-faceted entrepreneur, musician, and investor. Yotam shares his journey from Israel to Boston, where he studied music at Berklee College of Music. After pursuing a career as a professional musician in Los Angeles, Yotam founded EarBits, an online music marketi…
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Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting
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"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…
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Send us a text In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies. Todd explains that a single outreach is rarely enough to generate referrals; instead, building relationships over time through consistent communicatio…
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How ABM is Redefining B2B Marketing with Vincent DeCastro, ABM Agency
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"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…
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Building a Process-Driven Sales Team with Mike Simmons of Catalyst
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Mike Simmons is the Founder of Catalyst A.C.T.S which helps technical SaaS founders and team leaders scale their organizations from $2M - $80M ARR using design thinking. Mike is based in Phoenix, AZ and joins the Sales Players to share insights around process, people, communication and leadership. SPONSORS: • Leadfeeder (Turn Page Views into Pipeli…
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Ignite Startups: Scaling AI Solutions for Safety with Egor Olteanu of Volt AI | #108
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In this episode of the Ignite podcast, host Brian Bell interviews Egor Olteanu, co-founder and CEO of Volt AI. Egor shares his journey from joining the U.S. Army after high school, which instilled in him the discipline and resilience that paved the way for his career. He later worked at Google X, where he contributed to high-profile projects such a…
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Mario Martinez Jr. and Ronen Pessar Share Hot Takes on [Redacted] in B2B Marketing Strategy
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In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming ess…
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How AI SDRs Are Transforming Sales Outreach with Alina Karnaukh, AiSDR
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"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…
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Key Skills for Selling in a Startup with Egan Montgomery of Backstroke
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Egan Montgomery is the Co-Founder of Backstroke, a GenAI email platform marketers. Based in Indy, Egan joins the Sales Players to share lessons learned from his career journey from Intern to Founder. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an exte…
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Oscar Torres and Sara Richter Chat the Power of [Redacted] in B2B
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In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing. They delve into the importance of data in creating personalized, high-impac…
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Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific
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“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …
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[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)
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Send us a text In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers helps foster strong relationships and ensures high-quality service delivery. By empowering…
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Ignite VC: Navigating the Future of Deep Tech and Smart Cities with Mitchell Kominsky | #107
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In this episode of the Ignite podcast, Brian Bell interviews Mitchell Kominsky, founder and general partner at Futureland Ventures. Mitchell shares his journey from working in government as a congressional investigator on national security and cybersecurity issues to founding his venture capital firm. He emphasizes the importance of focusing on tra…
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Ep. 140 - Why Traditional ABM is Failing Your SaaS Business - with Dmitri Lisitski, Co-Founder & CEO at Influ2
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Building meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account. In this week’s SaaS Backwards podcast episode, we spoke with Dmitri Lisitski, Co-Founder and CEO at Influ2, a person-based advertising platform …
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Ignite Startups: How TeamOut is Transforming Corporate Retreats with Thomas Mazimann | #106
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In this episode of the Ignite Podcast, host Brian Bell sits down with Thomas Mazimann, co-founder and CEO of TeamOut, a YC company from the Winter 2022 batch. The conversation delves into Thomas’ fascinating journey from being a professional whitewater kayaker to transitioning into entrepreneurship. Thomas shares how his rebellious nature as a chil…
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[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)
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Send us a text In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing …
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New Trends in Go-To-Market Strategies with Manoj Ramnani, SalesIntel
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"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…
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Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside
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"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…
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Ignite Startups: Leveraging Direct Mail and AI to Build a Global Company with Kris Rudeegraap| Ep105
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In this episode of the podcast, Brian Bell sits down with Kris Rudeegraap, co-founder and co-CEO of Sendoso, a corporate gifting and direct mail platform that helps businesses enhance customer engagement and drive revenue growth. Kris shares his entrepreneurial journey, starting from his college days when he founded All Student Rentals, a platform …
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A Founder's Guide to Career Growth & Transformation with Corey Kossack of Aspireship
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Corey Kossack is the Founder & CEO of Aspireship a career acceleration platform built for the modern workforce. Corey's based in Scottsdale, Arizona and he joins the Sales Players to share his perspective on the current state of the job market while sharing lessons on career growth, transition and re-invention. SPONSORS: • Leadfeeder (Turn Page Vie…
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Ignite Startups: Elio Narciso on Automating Sales with AI at ScaleStack | Ep104
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In this episode of the Ignite podcast, Brian Bell welcomes Elio Narciso, founder and CEO of ScaleStack, a portfolio company of Team Ignite. The conversation kicks off with excitement as ScaleStack has just secured an investment from Brian's fund. Elio shares his journey from Italy to the United States, beginning his career in management consulting,…
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[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)
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Send us a text In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communicat…
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Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse
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"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…
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Ignite Startups: Founder's Guide to Growth and Scaling Startups with Andrew Bartlow | Ep103
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In this episode of The Ignite Podcast, host Brian Bell welcomes Andrew Bartlow, an expert in human capital management, private equity, and a seasoned educator and mentor. Andrew shares insights from his extensive career, which started in HR roles at major corporations like Pepsi and General Electric. He dives into his experience during the dot-com …
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Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign
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“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…
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Elevating Your Sales Process with Automation with Shimmy Savitsky of Esek
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Shimmy Savitsky is the Founder of Esek, an automation consulting agency that specializes in helping salespeople. Shimmy joins the Sales Players to share some ideas for incorporating more automation into the sales process. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use thi…
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Ignite VC: The Intersection of Tech, Biology, and Mental Health with Matias Serebrinsky | Ep102
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In this episode of the Ignite Podcast, host Brian Bell interviews Matias Serebrinsky, co-founder of PsyMed Ventures and the Business Trip Podcast, with a deep background in startup investment and mental health tech. Matias shares his journey from Argentina to San Francisco, explaining how what was intended as a temporary move turned into a life-alt…
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[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)
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Send us a text In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped…
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Anything but Boring. Content Strategy with Adam Sockel, Orum
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"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…
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Ignite Startups: Building the Future of Creator Data with Jason Burchard of Rootnote | Ep101
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In this episode of the Ignite Podcast, host Brian Bell speaks with Jason Burchard, co-founder and CEO of Rootnote, a company at the intersection of business analytics, sports, media, and entertainment. Rootnote is creating a platform that merges aspects of Canva and Tableau to empower digital content creators and creative teams. Jason shares the st…
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SEO Success in the Age of AI with Salvatore Surra, Seamless.AI
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“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…
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Ignite VC: How to Choose the Right Funding Path for Your Startup with Stephanie Rieben | Ep100
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In this milestone episode of The Ignite Podcast, host Brian Bell sits down with Stephanie Rieben, Co-Founder & CEO of Diadem Capital, to discuss her journey from Wall Street to the venture capital space. Stephanie reflects on her early career in banking, including stints at major institutions like Goldman Sachs and Citibank, and how her transition …
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How to Start Building an Online Brand (That Actually Helps You Sell) - Live Replay from SP Virtual Meetup
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A replay from our most recent SP virtual meetup. Join us in Slack to get notified about the next one: https://www.launchpass.com/saas_sales_players SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an extended, 21-day free trial • evyAI (AI Content Assistant fo…
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Keri Brooke and Wendy White Discuss [Redacted] in B2B Marketing
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In this episode of the GTM Roulette podcast, Sendoso’s Co-CEO Kris Rudeegraap sits down with CMOs Keri Brooke and Wendy White to explore how an underutilized channel is reshaping B2B marketing.Par Kris Rudeegraap
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Ep. 139 - How SaaS B2B Companies Can Leverage Sales Calls for Content Creation - with Parthi Loganathan, Founder & CEO of Letterdrop
30:32
30:32
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30:32
We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories. In this week's SaaS Backwards podcast episode, we talk with Parthi Loganathan, Founder and CEO of Letterdrop, a platform designed to help companies do just that. Parthi explains how Lette…
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Ideas for Staying Motivated in Sales & Humanizing Sales Metrics with Phil Putnam
38:25
38:25
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38:25
Phil Putnam is a speaker, author, coach & workshop leader helping leaders get top team performance and extend employee tenure. He joins the Sales Players to share insights into staying motivated in sales. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an exten…
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The Power of Personalized Outreach in Home Services (Alex Burkhead)
36:34
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36:34
Send us a text In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners an…
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Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius
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29:47
"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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