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GTM Roulette

Kris Rudeegraap

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GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
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Sales Players

Sales Players, LLC

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The #1 show for top players in B2B sales. Sales Players features actionable ideas for sellers and breaks down the mindset, habits, and tools used by top performers to generate more leads, close more deals and build wealth in sales.
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief busines ...
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Welcome to Ignite, the podcast where we delve into the innovations and ideas that are transforming our world. Hosted by Brian Bell of Team Ignite Ventures, this platform offers a front-row seat to candid conversations with trailblazing founders, visionary investors, and thought leaders who are shaping the future. Our episodes explore the mechanics of Startups and Venture Capital, the promise of technology, and the societal implications that often go unnoticed but are imperative for responsib ...
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The Snoball Effect includes 2 separate series: 1. Local Business Series - We help one small business boost their marketing over 3 months. 2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations. You know those marketing tips that are easier said than done? We go do them in real life. We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We ...
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As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Jeff Kushmerek, with 20 + years of software professional services experience, gets deep into the details of Customer Success, Implementation, and Professional Services in software. Joined by experts in the industry, he covers everything from ops, growing teams, selling services and products, customer success, and everything in between.
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B2Boring

Chris Rack

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B2Boring: The Podcast That's Anything But Ordinary! Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing! Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, e ...
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Imagine that you are friends with hundreds of the most successful Entrepreneurs, Executives & Investors on the planet. Now imagine that each one of them has a playbook detailing their most valuable strategies, lessons and tactics that have allowed them to build and lead wildly successful companies... and now they’re yours. That is what The Founder’s Playbook Podcast delivers. Hosted by Entrepreneur & Philanthropist, Chris Vasquez, this show is built to empower you with the mindset, tools and ...
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Gifting can be a powerful outbound strategy that captures attention far more effectively than an email. In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso, a gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates, and close deals 29% faster. Kris s…
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Send us a text This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerat…
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On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational co…
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“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…
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"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tail…
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In this episode of the Ignite podcast, host Brian Bell welcomes venture capitalist Lars Leckie from Aspenwood Ventures, a firm born from the legacy of Hummer Winblad Venture Partners, the first software-focused venture capital firm. Leckie dives into Aspenwood’s investment philosophy, which stays true to traditional venture capital by making focuse…
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"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of …
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Jeb Blount is the author of 15 books, including Fanatical Prospecting, a staple in the modern tech sales world. Jeb is a coach and advisor and founded Sales Gravy to help sales organizations, sales leaders, and sales professionals sell more. Jeb joins the Sales Players to share ideas for mastering sales conversations, building discipline in prospec…
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In this episode of the Ignite Podcast, Brian Bell interviews Slava Heretz, founder and CEO of Camlann Games. They delve into Slava’s journey from Soviet Ukraine to establishing a unique gaming platform that merges finance and tech expertise with his lifelong passion for gaming. Slava shares how his experience in SaaS and finance shaped his understa…
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Send us a text In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization. He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, con…
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“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…
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In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to …
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In this episode of the Ignite Podcast, host Brian Bell interviews Yotam Rosenbaum, a multi-faceted entrepreneur, musician, and investor. Yotam shares his journey from Israel to Boston, where he studied music at Berklee College of Music. After pursuing a career as a professional musician in Los Angeles, Yotam founded EarBits, an online music marketi…
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"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…
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Send us a text In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies. Todd explains that a single outreach is rarely enough to generate referrals; instead, building relationships over time through consistent communicatio…
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"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…
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Mike Simmons is the Founder of Catalyst A.C.T.S which helps technical SaaS founders and team leaders scale their organizations from $2M - $80M ARR using design thinking. Mike is based in Phoenix, AZ and joins the Sales Players to share insights around process, people, communication and leadership. SPONSORS: • Leadfeeder (Turn Page Views into Pipeli…
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In this episode of the Ignite podcast, host Brian Bell interviews Egor Olteanu, co-founder and CEO of Volt AI. Egor shares his journey from joining the U.S. Army after high school, which instilled in him the discipline and resilience that paved the way for his career. He later worked at Google X, where he contributed to high-profile projects such a…
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In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming ess…
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"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…
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Egan Montgomery is the Co-Founder of Backstroke, a GenAI email platform marketers. Based in Indy, Egan joins the Sales Players to share lessons learned from his career journey from Intern to Founder. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - ⁠⁠⁠⁠⁠https://leadfeeder.partnerlinks.io/rsscjriylqgb⁠⁠⁠⁠⁠ - SP fans use this link for an exte…
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In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing. They delve into the importance of data in creating personalized, high-impac…
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“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …
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Send us a text In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers helps foster strong relationships and ensures high-quality service delivery. By empowering…
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In this episode of the Ignite podcast, Brian Bell interviews Mitchell Kominsky, founder and general partner at Futureland Ventures. Mitchell shares his journey from working in government as a congressional investigator on national security and cybersecurity issues to founding his venture capital firm. He emphasizes the importance of focusing on tra…
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Building meaningful connections with individuals using different channels can be more effective than running an ABM program that only provides a shallow understanding of what’s happening within an account. In this week’s SaaS Backwards podcast episode, we spoke with Dmitri Lisitski, Co-Founder and CEO at Influ2, a person-based advertising platform …
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In this episode of the Ignite Podcast, host Brian Bell sits down with Thomas Mazimann, co-founder and CEO of TeamOut, a YC company from the Winter 2022 batch. The conversation delves into Thomas’ fascinating journey from being a professional whitewater kayaker to transitioning into entrepreneurship. Thomas shares how his rebellious nature as a chil…
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Send us a text In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing …
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"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…
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"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…
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In this episode of the podcast, Brian Bell sits down with Kris Rudeegraap, co-founder and co-CEO of Sendoso, a corporate gifting and direct mail platform that helps businesses enhance customer engagement and drive revenue growth. Kris shares his entrepreneurial journey, starting from his college days when he founded All Student Rentals, a platform …
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Corey Kossack is the Founder & CEO of Aspireship a career acceleration platform built for the modern workforce. Corey's based in Scottsdale, Arizona and he joins the Sales Players to share his perspective on the current state of the job market while sharing lessons on career growth, transition and re-invention. SPONSORS: • Leadfeeder (Turn Page Vie…
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In this episode of the Ignite podcast, Brian Bell welcomes Elio Narciso, founder and CEO of ScaleStack, a portfolio company of Team Ignite. The conversation kicks off with excitement as ScaleStack has just secured an investment from Brian's fund. Elio shares his journey from Italy to the United States, beginning his career in management consulting,…
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Send us a text In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communicat…
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"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…
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In this episode of The Ignite Podcast, host Brian Bell welcomes Andrew Bartlow, an expert in human capital management, private equity, and a seasoned educator and mentor. Andrew shares insights from his extensive career, which started in HR roles at major corporations like Pepsi and General Electric. He dives into his experience during the dot-com …
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“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…
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Shimmy Savitsky is the Founder of Esek, an automation consulting agency that specializes in helping salespeople. Shimmy joins the Sales Players to share some ideas for incorporating more automation into the sales process. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - ⁠⁠⁠https://leadfeeder.partnerlinks.io/rsscjriylqgb⁠⁠⁠ - SP fans use thi…
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In this episode of the Ignite Podcast, host Brian Bell interviews Matias Serebrinsky, co-founder of PsyMed Ventures and the Business Trip Podcast, with a deep background in startup investment and mental health tech. Matias shares his journey from Argentina to San Francisco, explaining how what was intended as a temporary move turned into a life-alt…
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Send us a text In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped…
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"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…
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In this episode of the Ignite Podcast, host Brian Bell speaks with Jason Burchard, co-founder and CEO of Rootnote, a company at the intersection of business analytics, sports, media, and entertainment. Rootnote is creating a platform that merges aspects of Canva and Tableau to empower digital content creators and creative teams. Jason shares the st…
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“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…
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In this milestone episode of The Ignite Podcast, host Brian Bell sits down with Stephanie Rieben, Co-Founder & CEO of Diadem Capital, to discuss her journey from Wall Street to the venture capital space. Stephanie reflects on her early career in banking, including stints at major institutions like Goldman Sachs and Citibank, and how her transition …
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A replay from our most recent SP virtual meetup. Join us in Slack to get notified about the next one: https://www.launchpass.com/saas_sales_players SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - ⁠⁠⁠https://leadfeeder.partnerlinks.io/rsscjriylqgb⁠⁠⁠ - SP fans use this link for an extended, 21-day free trial • evyAI (AI Content Assistant fo…
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We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories. In this week's SaaS Backwards podcast episode, we talk with Parthi Loganathan, Founder and CEO of Letterdrop, a platform designed to help companies do just that. Parthi explains how Lette…
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Phil Putnam is a speaker, author, coach & workshop leader helping leaders get top team performance and extend employee tenure. He joins the Sales Players to share insights into staying motivated in sales. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - ⁠⁠https://leadfeeder.partnerlinks.io/rsscjriylqgb⁠⁠ - SP fans use this link for an exten…
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Send us a text In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners an…
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"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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