Proven practical tips and advice on running and growing your landscape business
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Get It Done, Even When You Don’t Feel Like It- MDL episode 322
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25:13
In this episode of the Million Dollar Landscaper Podcast, hosts Kati & Scott Molchan dive into a topic every business owner faces: getting things done, even when you don’t feel like it. We’ve all been there—days when you’re tired, unmotivated, or just plain over it. But as a business owner, there are moments when you simply can’t call it quits. Kat…
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Level Up Your Landscaping Business with Multi-Channel Marketing- MDL episode 321
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14:38
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan tackles a topic that can transform your landscaping business—multi-channel marketing. Scott addresses one of the biggest mistakes landscapers make: relying solely on word-of-mouth marketing. While referrals are great, they're just not enough to consistently keep your calen…
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The Top 7 Pricing Challenges for Landscapers- MDL episode 320
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In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan dives into one of the most critical topics for landscapers: pricing your work. Scott addresses the number one question landscapers face—how much should I charge?—and provides real, actionable strategies to stop underpricing and start running a profitable business. Scott br…
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Why Company Culture is Your Secret Weapon—and How Performance Pay Makes It Stronger- MDL episode 319
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56:12
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Michael Fortinberry, co-founder of Protiv, to discuss how building a strong company culture is the foundation for any successful landscaping business. Michael introduces the concept of performance pay and explains how aligning incentives with performance can…
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Struggling to Find Good Workers? How H-2B Can Help Transform Your Landscaping Business MDL episode 318
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In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changi…
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Answering the Call: How AI Voice Tools Can Revolutionize Your Landscaping Business- MDL episode 317
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39:21
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Charlie Felker, co-founder of Free2Grow, to explore how AI voice technology is reshaping customer service in the landscaping industry. As many landscapers struggle to keep up with incoming calls while juggling multiple tasks, Charlie introduces a game-changi…
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How Consistent Marketing Can Keep Your Crew Busy Year-Round- MDL episode 316
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Are you struggling to keep your landscaping crew busy during the slow season? Don’t wait until your calendar is empty—it's time to take action! In this episode of the Million Dollar Landscaper Podcast, Scott Molchan dives into the importance of consistent marketing and how it can save your business from those dreaded slow periods. We’ll discuss a r…
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Email Marketing Made Easy – Boost Your Landscaping Business Without the Headache- MDL episode 315
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Email marketing is a powerful tool for businesses because it allows you to reach your audience directly in their inbox, where they're most likely to engage. It's cost-effective, easy to set up, and lets you tailor your messages to specific groups, making your campaigns more personal and effective. With the right tools, you can automate much of the …
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Why Relying on Word of Mouth is Holding Back Your Landscaping Business- MDL episode 314
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While word-of-mouth advertising can be a powerful tool for a landscaping business, relying solely on it can limit our growth potential. To reach a broader audience, and stay competitive in an increasingly digital market, it's important to diversify our marketing efforts. On this weeks episode, Scott talks about the importance of maintaining a balan…
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Leveraging Competitors to Boost Your Landscaping Business with Ezra McCarthy of Green Frog Web Design- MDL episode 313
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30:09
Maintaining a healthy relationship with our competitors in the landscaping business is crucial because it fosters a collaborative environment where everyone can thrive. By viewing competitors as peers rather than adversaries, we can exchange valuable insights, share resources, and even refer clients to one another when the need arises. This mutual …
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Surviving Dark Times Through Lawn Care: A Conversation with Paul Lacinski of Bitchin Lawns- MDL episode 312
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52:09
Coping with dark times can be challenging, but finding solace in grounding activities like lawn care can make a difference. Mowing the lawn, trimming the edges, and even pulling weeds can provide a sense of control and accomplishment when everything else feels uncertain. It’s a quiet, meditative practice that reminds you that life goes on, and with…
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Balancing Bravery and Business: Firefighting, Landscaping, and Family with Bobby Paddock- MDL episode 311
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Are you sitting there wondering what it would be like to balance the intensity of fighting fires, the creativity of landscaping, and the joys and challenges of raising a family? well get ready for an inspiring and down-to-earth conversation filled with insights, stories, and practical tips, because todays guest does exactly that! On this weeks epis…
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AI in Landscaping: How to Harness the Power of Technology- MDL episode 310
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A.I. can help your landscaping business by designing and rendering stunning garden layouts, optimizing irrigation systems, and instantly providing accurate job cost estimates. But it can also be useful by enabling us to create polished, error-free marketing materials and client communications. Using A.I. to identify spelling and grammatical errors,…
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Boost Your Landscape Business with SEO Tips from Evergrow Marketing (Part 2 of 2)- MDL episode 309
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SEO is like having a well-placed sign in a crowded market. It helps ensure that when people search for what you offer, your business stands out and gets noticed. By optimizing your website, you can attract more visitors, which can translate into more customers and sales. SEO also helps build your brand's credibility because search engines tend to r…
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Boost Your Landscape Business with SEO Tips from Evergrow Marketing (Part 1 of 2)- MDL episode 308
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SEO, or Search Engine Optimization, is crucial for landscaping businesses because it helps increase their visibility online. When potential customers search for products or services related to landscaping, good SEO practices ensure that your website appears higher in search engine results. This drives more traffic to your site, leading to more lead…
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Landscaping Q&A Extravaganza: Shannon Walsh Tackles Your Facebook Questions- MDL episode 307
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When we ask a question, we aim to explore the essence of who we are and where we fit in the world. Questions evoke introspection and self-discovery, urging us to confront our fears, challenge our assumptions, and embrace uncertainty with courage. Through questions, we venture beyond the surface, unearthing the truths that shape our beliefs, values,…
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Tackling Toxic Culture and Leadership Challenges in Your Landscaping Business- MDL episode 306
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Addressing toxic workplace culture starts with open communication and a commitment to change. It's important to create an environment where employees feel safe to voice their concerns without fear of retaliation. Leaders should actively listen and take concrete steps to address issues, such as implementing policies that promote respect and inclusiv…
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Why a CPA Switched to Landscaping: Equipment Tips and Surprising Stories- MDL episode 305
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42:08
Choosing the right equipment for a landscaping business is crucial for success. However, it's not just about having the best gear; regular maintenance is equally important. Well-maintained equipment lasts longer, performs better, and reduces downtime due to unexpected breakdowns. By investing in the right tools and keeping them in top condition, yo…
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Listening to employee feedback can be incredibly beneficial. It fosters a culture of open communication and trust, showing employees that their opinions matter, which can significantly boost morale and job satisfaction. This practice can also lead to valuable insights and innovative ideas that you might not have considered otherwise. Employees are …
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Drive More Calls and Conversions with Effective Landscaping Business Strategies- MDL episode 303
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Have you been trying to figure out how to attract the right customers and boost your call volume? What if there was a way to attract more calls and create a sustainable growth trajectory for your business? A way to attract, engage, and convert potential clients while building a strong, positive brand image that will stand out in today's competitive…
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Why Every Landscaper Should Leverage Social Media- MDL episode 302
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Posting to social media is crucial because it helps showcase our work to a wider audience, attract potential clients, and build our brand's reputation. By sharing before-and-after photos, videos of ongoing projects, and tips on garden maintenance, we can engage with our community and establish trust. It also allows for direct interaction with custo…
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(Replay) Playing the Pricing Game: Tackling the Dilemma of Price Matching Requests
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There are people who think because they can price match at the Big-Box-Grocery-Super-Center, that they can price match anywhere they please. This tactic can leave landscapers feeling undervalued and trampled upon, and sometimes not sure wether to dig in their heels and defend their price, or cave in to the clients wishes just for the sake of stayin…
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Smart Marketing Strategies for Landscaping Business Growth-MDL episode 301
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27:53
Understanding the type of client we want to attract is absolutely crucial to our marketing strategy. Knowing our target client allows us to tailor our message, products, and services to meet their specific needs and desires. By understanding their preferences, budget constraints, and pain points, we can tailor our marketing specifically to them, an…
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Time Is Money: Setting Boundaries to Maximize Profit in Landscaping- MDL episode 300
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It's crucial to value our time as landscaping professionals, which is why charging for estimates and consultations is so important. Our expertise and insight are valuable commodities, and by charging for our time, we're not just compensating ourselves fairly, but also signalling to potential clients that we take our work seriously. It sets a preced…
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Filling the Blanks: Why Landscapers Must Over-Communicate- MDL episode 299
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19:49
As a landscaping business owners, over-communicating can yield numerous benefits. Clear and frequent communication ensures everyone is on the same page regarding project details, deadlines, and expectations. It reduces the likelihood of misunderstandings or mistakes, and empowers our employees to make informed decisions and take ownership of their …
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