The National Association of Landscape Professionals, Young Professionals Network Podcast powered by STIHL. The best podcast for the Green Industry! Each week our hosts and guests discuss the topics that matter most for landscape professionals, including career advancement, hiring, professional development, retention, sales, operations, and more! Growing in the Green Industry is produced by NALP's Young Professionals Network. Learn more at www.landscapeprofessionals.org/youngprofessionals
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Welcome to the Green Industry & More With Sam podcast, where amazing things happen. Support this podcast: https://podcasters.spotify.com/pod/show/sam-smith9/support
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Empowering Future Leaders: NCLC, Industry Growth, and Professional Development with Jenn Myers
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33:04In this episode of Growing in the Green Industry, we welcome our guest Jenn Myers, Executive Directorof the NALP Foundation and Senior Director of Workforce Development at NALP. With the National Collegiate Landscape Competition (NCLC) approaching Jenn, Brett andSkyler talked about their experiences and insights with their involvement in NCLC and i…
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REPLAY: Inviting People to Bring a Different Part of Themselves to Work with Brandon Sheppard
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50:56In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP. In this episode we also welcome our newest host, Skyler Westergard with LandCare. Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to…
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Strategy, AI, and Expanding Your Market with Jaden Miller
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45:20In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals. Jaden shares her journey of transitioning her marketing career into the landscape industry. She shares the challenges of marketing in a highly visual industry, and the importance of data and understandin…
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REPLAY: Peer Groups with Joe Kujawa
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45:16In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups. Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures. He also shares…
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Revolutionizing Landscaping with Luke Reinhart
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45:40In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director ofAutonomous Mowing with Reinhart Landscaping and Snow. Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond the family business. Luke talks about his passion for …
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REPLAY: VILN Takeover: Developing that “We: Mentality with Joe Lewis, Brian Chapman and Terry Williams
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51:05This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing. In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside you…
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Navigating Career Transitions and Leadership with Kayla Lujan
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39:46In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice Presidentof Sales and Marketing with Down to Earth Landscape and Irrigation. Kayla shares her experience with career transitions and the importance of understanding the people business of the industry. She discusses her new role andher focus on leadership and t…
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REPLAY: Never Leave Anything on the Table with Kohler Brafford
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52:37In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry. He talks about early milestones that helped accelerate his career and shares his advice on never leaving anything o…
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Preparing for Winter and Measuring Leadership Impact
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33:29In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season. They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessingthe impact of leadership training as it is influences by many fact…
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REPLAY: AI: Scratching the Surface with Chelsea Hartshorn
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52:18In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design. Chealsea shares her story on how she started in the green industry as a young professional in college. She talks about the flexibility of her design company and how they have been able to utilize the opportuni…
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Overcoming Challenges and Building Leadership with Brigitte Orrick
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41:18In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company. Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value ofgiving back through volunteering and sharing stories. She discusses her key c…
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REPLAY: Row the Boat with Kyle Narsavage
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51:26In this replay episode of Growing in the Green Industry, we welcome Kyle Narsavage, President with GreenSweep. As someone who started their business very young, Kyle shares advice on starting your own business. Kyle also talks about his success being driven by his team. He shares his mantra on GreenSweep’s Row the Boat concept, how it started and h…
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In this episode of Growing in the Green Industry, our hosts share their personal reflections on the past year. Skyler and Brett express their gratitude for the support of their industry and emphasized the importance of recharging and rethinking during the holiday season suggesting that they all need to find a balance between work and leisure. This …
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REPLAY: The “We” Industry with Jack Pohutsky
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44:44In this replay episode of Growing in the Green Industry, we welcome our guest, Jack Pohutsky, Assistant Project Manager and Site Supervisor at R.P. Marzilli & Co. Jack shares his thoughts on pushing for your career and being authentic. He talks about his 5 to 10-year goals and how his company is helping him achieve those goals. He also talks about …
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Planning for Success: HR, Leadership, and Development in the Green Industry with Angela Cornish
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43:56In this episode of Growing in the Green Industry, we welcome our guest Angela Cornish with Virginia Green. Angela discussed insights on HR and leadership, with topics including planning for the next year, training and development, succession planning, and compensation and benefits. They also explored the challenges and opportunities in the green in…
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A Political Overview with Andrew Bray
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31:51In this episode of Growing in the Green Industry, we welcome our guest Andrew Bray, Senior Vice President of Government Relations and Membership at NALP. Andrew shares the recent changes in the political landscape and the impact on our industry. He also discussed the challenges andopportunities that arise with the new administration. Despite some c…
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REPLAY: Get It, Want It, and the Capacity for It
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47:50In this replay episode of Growing in the Green Industry, our hosts talk about filling the gaps with new hires and some of the challenges they face when bringing on new team members - how to measure and quantify what we have asked them to achieve and how fast that should happen. They also discuss knowing where you are as an organization and the bala…
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REPLAY: Being Proactive with Your Team with Erin Barr
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43:42In this replay episode of Growing in the Green Industry, we welcome Erin Barr, HR Consulting with Erin Barr Consulting. Erin talks about some of the struggles that the green industry has been facing when it comes to workforce. Erin talks about strategies to make progress and how to approach your team with getting feedback. She talks about the impor…
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Enhancing Collaboration and Financial Awareness with Christianna Denelsbeck
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46:23In this episode of Growing in the Green Industry, we welcome our guest Christianna Denelsbeck withLandscape Workshop. Christianna shares the importance of understanding and respecting different roles within an organization, the need for transparency and collaboration, and the significance of financial awareness and training. She talks about buildin…
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REPLAY: The Ultimate Experience with Hope Smith
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38:47In this replay episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape. Hope shares her story behind the Ultimate Experience Manager and talks about what the ultimate experience for Plants Creative is all about. Hope talks about employee engagement and the one-on-one discussions she has with her team and how t…
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What Would It Look Like to Sell with Bob Williamson
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44:12In this episode of Growing in the Green Industry, we welcome our guest Bob Williamson with Cetane Associates. Selling your company is a hot topic in our industry. Bob shares how the conversation usually starts with wanting to sell your business. He talks about many people not being ready to sell their company immediately, but Bob shares advice on t…
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REPLAY: Growing Your People with Skyler Westergard
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51:40In replay this episode of Growing in the Green Industry, we welcome Skyler Westergard with LandCare. Skyler shares his story about how he ended up in learning and development and how he went about creating newopportunities. He talks about different ways that people learn and retain information as well as how we assess learning. He also talks about …
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The Power of Connection with Britt Wood
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41:21In this episode of Growing in the Green Industry, we welcome our guest CEO of the National Association Landscape Professionals, Britt Wood. Britt shares his thoughts on our industries unique ability to network and share is like no other industry. He talks about the value of attending educational events like ELEVATE and the new Executive Leadership …
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Organic Growth and Embracing Discomfort with Anita Palmer
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43:15In this episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which alignswith the industry's flex…
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REPLAY: WILN Takeover with Hosts, Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management
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52:43This replay episode of Growing in the Green Industry is presented by the Women in Landscape Network and hosted by Beth Berry with Advanced Turf Solutions, Becca Presley with Senske and Gail Reinhart with Five Season Landscape Management. In this episode they discuss how to get more women involved in the industry. They also discuss some of the chall…
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From Landscapes to Irrigation with Brad Hill
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54:01In this episode of Growing in the Green Industry, we welcome our guest Brad Hill with Par 3. Brad shares his journey from a landscape business owner to his current role at Par 3 Landscape. He discusses the challenges and strategies involved in establishing a successful irrigationbusiness, with Brad sharing his insights on leadership, technical expe…
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REPLAY: A Touch on Mental Health with Paul Fraynd
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58:20In this replay episode of Growing in the Green Industry, we welcome Paul Fraynd, CEO of Sun Valley Landscaping. Paul talks about setting clear expectations and handling the many ideas that come your way. He also dives into the subject of mental health and the importance of checking in with your team and how personal success breathes business succes…
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From Sales to Leadership with Jacob Hong
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46:10In this episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns LandscapeCompany is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and t…
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REPLAY: Consistency is Key with Doug McDuff
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1:02:01In replay this episode of Growing in the Green Industry, we welcome Doug McDuff, President and Co-owner of Landscape America. Doug shares his perspective on open book management focusing on teaching your team the next steps in growth and accountability and the importance of transparent communication. Doug talks about shifting your business and stic…
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Educating and Inspiring the Next Generation with Daniel Greenwell
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53:48In this episode of Growing in the Green Industry, our guest Daniel Hill with Piedmont Technical College.This episode is Daniel shares his journey into education and his perspective on the green industry, emphasizing the importance of bridging the gap between educators and industry professionals. They also discuss the role of teachers and mentors in…
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REPLAY: The Importance of Translation with Kristin Pontarelli
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31:11In this replay episode of Growing in the Green Industry, we welcome Kristin Pontarelli, COO of Proscape Landcape Management Corp. Kristin was a Spanish teacher for over 25 years when she decided to start working for her husband’s company. During this episode, she shares her perspective on how having a Spanish speaker on staff in a management role h…
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The Balance of Productivity and Summer Motivation
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36:45In this host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time,while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. Th…
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REPLAY: The Challenge for Up-and-Coming Star Employees with Richard Kuperus
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1:03:04In this replay episode of Growing in the Green Industry, our guest Richard Kuperus of the Farmside Landscape & Design discusses how he balances work, school, and family dynamics in business. Topics covered include how to navigate business relationships as a young professional, navigating shifting dynamics at work, and balancing ambition with humili…
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Mastering Client Relationships and Time Management with Ed Furner
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47:21In this episode of Growing in the Green Industry, wewelcome Ed Furner with Mariani Landscape. Ed shares his thoughts on challenges and strategies with handlingdifficult clients and the importance of seeing complaints as opportunities for education and relationship building rather than a threat. He also talks about the importance of time management …
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REPLAY: Finding a Successful Work/Life Integration with Bob Grover
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1:00:10In this replay episode of Growing in the Green Industry, we welcome Bob Grover, President of Pacific Landscape Management. A long-time contributor and participant on state and national association leadership teams, Bob shares thoughts about past experiences and goals for the future, as he stepped into the NALP Board of Directors President role. The…
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The Value of a Degree in Horticulture
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32:30In this host episode of Growingn in the Green Industry, Brett and Skyler talk about the value of a degree inhorticulture and the strengths and limitations. They discuss building personal relationships and recruiting tactics along with touching on the importance of successful internships. They also talk about what happens if you don’t have a connect…
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REPLAY: Understanding Your Customer
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51:03In this replay episode of Growing in the Green Industry, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware of who you are as well as knowing what to go after and being very specific. They touch on selling on value and always having a “plan B.” This episode is hosted by …
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Managing Customer Relations and Employee Well-Being
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32:24In this host episode of Growing in the Green Industry, Brett and Skyler celebrate kicking off the 5th season of the podcast! The hosts talk about the challenges they have faced over the spring months with weather challenges and the importance of staying ahead of the conditions and being proactive with clients about theirproperties. They talk about …
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REPLAY: Not Your Typical Family Business with Mike Bogan and Jensen Bogan
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36:16In this replay episode of Growing in the Green Industry, we welcome Mike Bogan and Jensen Bogan with LandCare. Mike and Jensen share theirunique perspective on ways to operate a family business. They talk about their personal stories, how they started working together and how Jensen fell into her fathers’ footsteps. Jensen talks about how herskills…
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From Golf Course Grounds to Technical Quality Advisor with Will McEwen
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52:02In this episode of Growing in the Green Industry, we welcome Will McEwen, Technical Quality Advisor with Viriginia Green. Will shares his inspiring story from hishumble roots at a local golf course and culminating in his current pivotal role. He shares invaluable wisdom on fostering early engagement with high school students and advocates for compa…
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REPLAY: Building a High Capacity, Engaging Workforce using Technology with Dave Pacifico
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49:08In this replay episode of Growing in the Green Industry, we welcome Dave Pacifico, co-founder of Team Engine. Dave talks about thoughtful automation of keeping and building an engaging workforce. Dave discusses having a broad, diversified strategy for companies to adopt when it comes to looking for new talent. He talks about thinking about what mak…
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Branch Management with Mackenzie Chris
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46:19In this episode of Growing in the Green Industry, we welcome Mackenzie Chris with Southern Botanical. Mackenzie tells her story on how she grew quickly into her current Branch Manager role. She touches on her early career to where she is now. As a Branch Manager, Mackenzie talks about what she shares with her field team to make sure that they are p…
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REPLAY: Setting Up Your Team for Success with Joe Lewis
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44:54In this replay episode of Growing in the Green Industry, we welcome Joe Lewis, COO with Yard Solutions, Inc. Joe talks stress management and setting expectations with your team. He talks about the importance of taking care of your team as well as educating and training your team on how to manage stress. Joe talks about being proactive vs. reactive …
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Mental Health Awareness Month with Hope Smith, Terry Williams, Jenny Girard and Jenn Myers
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40:31In this special episode of Growing in the Green Industry, we welcome Hope Smith with Plants Creative Landscape, Terry Williams with Green Lawn Fertilizing and Jenny Girard with RM Landscape. May is Mental Health Awareness Month and in this week’s episode, our guests share some of their stories and experiences around mental health personally and pro…
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REPLAY: The Future of Battery-Powered Equipment with Paul Beblowski
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46:26In this replay episode of Growing in the Green Industry, we welcome Paul Beblowski, Senior Product Manager with STIHL. Paul talks about the state of battery powered equipment. He touches on infrastructure and seeing the hard and soft payback moments in the move to battery. If you are considering battery-powered equipment, you don’t want to miss thi…
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Passion and Curiosity with Chad Diller
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57:19In this episode of Growing in the Green Industry, we welcome Chad Diller with Landscape Leadership. Chad shares his non-traditional path of how felt lost at times in his career and how he finally ended up in landscape industry. He talks about what he learned in the past andtaking those experiences and applying them to your next opportunities. Chad …
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REPLAY: The Bigger Picture with Sales and Marketing with Vanessa McQuade and Rob Murray
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55:01In this replay episode of Growing in the Green Industry, our guests Vanessa McQuade, Senior Account Executive and Owner and Rob Murray, CEO and Co-owner of Intrigue Media discuss the bigger picture with sales and marketing. They talk about digital marketing and making the communication shift from company centric, and solution oriented to customer c…
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Being Proactive in Leadership with David Hanny
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55:36In this episode of Growing in the Green Industry, we welcome David Hanny with Virginia Green. David shares his story of how he landed into the landscape industry and shares his advice on transitioning from one industry to thegreen industry. He talks about being proactive in a leadership role and the importance of engaging with your team - he even g…
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