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Smarter Marketer

James Lawrence

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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Going Beyond

Payoneer

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Going Beyond is a podcast on resilience and the challenges that an entrepreneur faces with their business. We look at the inner workings of creativity and problem-solving as we discuss this with our guests and experts.
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Wine Booty

Judd's Hill Winery

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A high-seas vino-centric video series showcasing a wide variety of Napa Valley's saltiest characters including vintners, brewers, distillers, restaurateurs, mixologists and other interesting wine & food personalities expounding insider tales of the treasures and bounty found within the Napa valley. Directed by Judd Finkelstein. Music by Gordon Lustig.
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Carl Froch was a warrior in the ring. It won him four world titles and made him one of the most popular British boxers in recent history. In this podcast he brings his unique insight into the mind of a fighter - the violence, the pain and the glory - to the current issues in the boxing world, as well as exclusive interviews with the biggest names. ALSO available on YouTube - Froch On Fighting.
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Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024. Key Takeaways: The current tren…
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Welcome back to the eCommerce Profits Podcast! In this episode, we're joined by a longtime friend and returning guest, Matt Orlic. From building 25 businesses since age 17 to scaling his skincare brand Qure to $3 million a month in just 24 months, Matt has a wealth of experience to share. We'll explore why Matt prioritizes world-class product devel…
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“It’s not about finding the best agency - it’s about finding the best agency for you.” With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right …
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2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up f…
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Froch reacts to the press conference between Jake Paul and Mike Tyson before looking at the huge undercard announced in Saudi Arabia for Artur Beterbiev and Dmitry Bivol.00:00 - Intro00:50 - Jake Paul v Mike Tyson Presser04:02 - Does Mike Tyson need this?06:23 - Jake Paul v Canelo? (LOL)08:20 - Beterbiev v Bivol09:33 - Undercard on October 12 list1…
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Carl Froch meets Peter Fury.00:00 - Intro00:25 - Boxing origins02:43 - Life in prison09:21 - Altercations in prison14:32 - Favourite memory in boxing?18:02 - Favourite fighter?18:50 - Eubank Jr v Canelo?20:19 - Froch’s chin22:26 - Can Tyson Fury avenge Usyk defeat?31:11 - Joshua v Dubois39:12 - Fury v Joshua42:36 - Hughie Fury44:57 - Peter Fury47:3…
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The Cobra sits down with bodybuilding icon Dorian Yates. 00:00 - Intro with Dorian00:39 - What’s Dorian up to?03:26 - Why bodybuilding?05:37 - Training in prison07:00 - Why Dorian was jailed09:00 - The beginning11:00 - Early success12:51 - Taking it seriously15:30 - Taking steroids19:00 - Lee Haney22:46 - Growth hormones26:00 - Preparing for Mr Oly…
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The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the im…
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The Cobra answers your questions on this week's episode.00:00 - Intro00:18 - Spotify x Froch on Fighting01:30 - Froch’s Hollywood debut?03:32 - Surprisingly easy fight?05:28 - Usyk v Klitschko?06:25 - Usyk v AJ 3?07:38 - Favourite Brent quote?08:48 - Chisora v Bellew?10:01 - Anyone Froch didn’t want to fight?10:55 - What’s happening with Conor Benn…
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The Cobra catches up with UFC interim heavyweight champion Tom Aspinall following his win at UFC 304.00:00 - Intro00:51 - Curtis Blaydes Reflection02:55 - Jon Jones06:39 - Anthony Joshua v Alex Pereira?08:48 - How would Tom Aspinall get on in boxing?10:30 - Will Tom make the jump from MMA to boxing?11:53 - Usyk v Fury 2 prediction?14:30 - How quick…
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The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,'…
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Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…
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Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…
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Welcome back to the eCommerce Profits Podcast! In today's episode, I'm excited to dive deep with Richard Nilsson, the CEO and founder of MyPetGo. Richard transitioned from the tumultuous world of digital media to revolutionize the pet industry with innovative technologies and partnerships. Key Highlights: - Journey from Media to Pet Tech: Richard n…
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Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…
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Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…
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Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…
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Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…
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