Keep up to date and get the insight from the insider. John Lawson is an ecommerce influencer and business analyst. Small business commerce and market place information for business owners using ecommerce for business solutions.
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Watching Amazon from a business perspective as an entity. Hosted by John Lawson (@ColderICE) & Brent Leary (@BrentLeary)
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The Smartest Podcast with John "ColderICE" Lawson is the show with some of the smartest, most successful individuals in business. His guests share their knowledge and experience on a variety of topics, ranging from marketing and sales to finance and investment. Lawson's thoughtful questions and insightful comments help his listeners learn from the best in the business world. The Smartest Podcast is a must-listen for anyone who wants to be successful in business. Every episode is packed with ...
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Dive into the dynamic world of SEO and AI with our groundbreaking podcast, "PhraSEOlogy+AI." Join us as we unravel the secrets of SEO optimization in the age of artificial intelligence, where algorithms and innovation converge to redefine the digital landscape. Unlock the Power of AI in SEO - Where Cutting-Edge Technology Meets Digital Strategy. In a crowded SEO podcast space, "PhraSEOlogy + AI" is your essential guide to mastering the ever-evolving SEO game. We bring you in-depth insights, ...
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Mastering E-E-A-T and AI for Higher SEO Rankings with Jonathan Boshoff - EP10 PhraSEOlogy + AI
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Welcome to another insightful episode of The PhraSEOlogy + AI Show! In this episode titled "Mastering E-E-A-T in SEO and AI for Higher Rankings," we are joined by SEO expert Jonathan Boshoff. With over 12 years of experience in the industry and a recent focus on AI tools, Jonathan provides a comprehensive look into the evolving landscape of SEO and…
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Enhancing Project Management and Marketing through Artificial Intelligence - EP09 with Genesis Aquino
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Welcome to another enlightening episode of "The PhraSEOlogy + AI Show." Today we are thrilled to bring you an in-depth conversation with Genesis Aquino. Genesis, a marketing strategist with an MBA and over six years of experience, dives into the transformative impact of AI on project management and marketing. From risk analysis and time estimation …
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The Myth of Global Content Adapting for Every Market With Lee Densmer on PhraSEOlogy + AI EP08
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Welcome back to another episode of The PhraSEOlogy + AI Show! Today, we dive deep into "The Myth of Global Content Adapting for Every Market" with our esteemed guest, Lee Densmer. With 23 years of experience in the translation industry and expertise in global content strategy, Lee will share insights on how businesses can significantly boost their …
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Unleashing Entrepreneurial Potential AI Growth Strategies and Resilience - PhraSEOlogy EP07 - S.A Grant
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In today's episode, our host, Filipe Santos, sits down with entrepreneur and digital marketing professional S.A. Grant to delve into the dynamic world of AI and its impact on business and content creation. Together, they tackle pressing concerns such as the potential misuse of AI for deepfakes, the importance of AI fluency, and practical tips for p…
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SEO is Dead, Long Live SEO! - Winning at SEO in the Age of AI with Ann Smarty - PhraSEOlogy + AI Episode 6
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Welcome to Episode 6 of The PhraSEOlogy + AI Show! In this riveting episode, your host, Filipe Santos, sits down with the prominent digital marketing strategist and SEO expert, Ann Smarty. Together, they navigate the turbulent waters of the AI revolution in SEO, exploring the impact of declining Google traffic on publishers and e-commerce businesse…
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Customers React - Behaviors and Trends in AI Everything - PhraSEOlogy+AI Ep05 - Eva Dong
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In this episode, our host, Filipe Santos, is joined by Eva Dong, a senior expert manager at McKinsey and an experienced AI marketer. Together, they delve into the world of AI in marketing, discussing its impact on consumer behavior, businesses, and the future of search engine experiences. Eva shares her insights on the rapid advancement of AI and i…
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Revolutionizing Content Creation With AI as a Muse - PhraSEOlogy + AI EP04: Brooks Lockett
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Have you been asking yourself, how am I going to build the right kind of quality and conversion oriented content in an AI transitioning world? Maybe you'll grapple with hype and try to determine what's real and good enough to actually apply to your business. And stick around for this entire interview. You're not going to want to miss a single tip o…
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PhraSEOlogy+AI Podcast Episode 3: LLMs, SEO Content, and AI in SEO Marketing Strategies (AI-Assisted SEO Rankings)
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Have you ever wondered how all of this AI magic Works? What are LLMs? Are there any caveats I need to be aware of when integrating AI into my workflow? Perhaps you've also wondered how to determine if an LLM or solution won't make the grade. Listen to this episode to get some answers. Dive deep into the future of digital marketing with this must-wa…
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PhraSEOlogy+AI Podcast Episode 2: AI for E-Commerce Domination with John Lawson (ColderIce)
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In this exciting episode, we address and explore pertinent topics of interest to SMBs in e-commerce, which are now facing faster changes in the artificial intelligence age. We chat with the esteemed entrepreneur, advisor, speaker, and author John Lawson to uncover tips and strategies for making AI work for businesses. John Lawson is a tech entrepre…
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PhraSEOlogy+AI EP1 - Rohan Kulkarni of TheWordSmith.AI, Unlock Gen-AI Quality Content at Scale
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In PhraSEOlogy + AI, Episode 1, we speak with Rohan Kulkarni, Founder of TheWordsmith.ai, and pick his brain on artificial Intelligence, marketing, and content tools. Watch the entire episode to learn what you can do to be ready to successfully navigate the change in the artificial intelligence age. About Rohan: Prior to starting TheWordsmith, Roha…
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This is the official PhraSEOlogy + AI podcast trailer. We're bringing bleeding-edge information on AI as an intersection of digital marketing and SEO. Dive deep into the world of SEO and AI with the PhraSEOlogy+AI podcast. Join Filipe Santos and Miguel Santos as they explore how AI bridges the gap between SEO, marketing tools, and digital strategie…
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The Digital Nomad Fractional COO: Two Worlds Collide for Success
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The Journey of Sha' Cannon, Digital Nomad and Fractional COO Have you ever dreamed of leaving the corporate world and becoming a digital nomad? For Sha’ Cannon, that dream became reality. As a fractional Chief Operating Officer (COO) for small businesses, Sha’ has been able to take her career on the road and travel the world while still making an i…
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Exploring the Impact of Blockchain and Digital Currency with Steve Vallas
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Exploring the Impact of Blockchain and Digital Currency with Steve Vallas In recent years, blockchain and digital currency have been hot topics among tech enthusiasts and investors. These innovations have the potential to disrupt traditional systems and revolutionize the way we live and work. I had the pleasure of sitting down with Steve Vallas, Ma…
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Meta to Mexico: Facebook Ads Insights from a Former Meta Employee
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Meet Tevah El Emmet, The Genius behind Creative Facebook Ad Marketing Campaigns When it comes to online advertising, Facebook is a company that needs no introduction. For years, they have been one of the foremost leaders in social media marketing, and a lot of their success has been thanks to their intelligent use of data and cutting-edge advertisi…
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The Art of Sticking with It: Lessons from "The Morning Coach"
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How to Find and Manifest Your True Passion with JB Glossinger Are you feeling lost and unsure about what your true passion is? Do you want to learn how to manifest your dreams and live the life you truly desire? Look no further because we have a special guest today, JB Glossinger, who will share his insights on how to find and manifest your true pa…
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Understanding Amazon's First Sale Doctrine and Reselling Practices: Insights and Considerations for Brands and Sellers
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Navigating the Legal Side of Ecommerce Business: Insight from Paul Rafelson In the world of Ecommerce, legal issues can arise without warning. As a seller, it's essential to have a good understanding of the legalities surrounding your business. In this blog post, we will be sharing insights from Paul Rafelson, an expert in Ecommerce law. He was rec…
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Business and $600,000,000 in Sales: A Chat with Rob Godwin of Lovehoney
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A Deep Dive into the Legitimacy of Lovehoney with Rob Godwin If you're interested in the world of Ecommerce and sex toy retail, there's a good chance you've heard of Lovehoney. Founded in the UK in 2002, the company has become one of the biggest players in the industry, offering a wide range of products for pleasure seekers of all stripes. In this …
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Up Your Small Business Advertising Game with Sam Mallikarjunan
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Revolutionizing Out-of-Home Advertising with Sam Mallikarjunan As small business owners, we often face challenges when it comes to advertising our products and services. With technologies evolving every day, it can be hard to keep up with the latest trends and strategies to reach our target audience effectively. Thankfully, there are companies out …
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Beyond The Hype: Exploring The Future of AI & ChatGPT
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Yakup Özkardes Cheung Shares How AI Can Power Your Content Strategy Have you ever wished that your content marketing would reach a wider audience? In this episode, John Lawson introduces us to Yakup Özkardes Cheung, a content AI manager, business owner, and marketer who helps business owners develop AI marketing plans tailored to their individual n…
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Proven Strategies for Building Trust and Increasing Sales
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The Power of a Good Work Ethic with Steven Pemberton Steven Pemberton is a well-known name in the business world. He is the CEO of Hollow Co, and has been able to generate over $3M in sales through Ecommerce. He is now focusing on marketing, and is considered an expert in the field. In this interview, Steven shares his story and insights on how to …
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The Cycle of Success: Navigating the Ups and Downs of Entrepreneurship
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Get to Know Tom Libelt, Founder of We Market Online Courses and Host of Smart Brand Marketing Podcast Are you having trouble marketing your online course? If so, then you’ll want to hear from today’s guest, Tom Libelt. As founder of We Market Online Courses, Tom has created a successful business helping entrepreneurs and marketers create and market…
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Surviving and Thriving in an Uncertain Market: Lessons from Ron Douglas
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Ron Douglas’ Journey to Becoming an Entrepreneurial Success Did you know that building an empire is not only possible but achievable? Ron Douglas, an amazing entrepreneur, New York Times best-selling author, investor and digital marketer has proven what can be accomplished when you set your mind to it. Some of the most impressive things he has achi…
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Disrupting the Status Quo: Opportunities and Challenges in the VC Market and Beyond with Carolyn Breeze
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Introducing Carolyn Breeze The Powerhouse Behind Scalare Partners It is my pleasure to introduce Carolyn Breeze, a leader in empowering organizations to drive inclusion and equality through technology and accessibility. Over the past 20 years, she has gained experience in technology, Ecommerce, fintech, and investments. I have had the privilege of …
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The Insider Secrets to Competing in a Crowded Market with Greg Cesar
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How Greg Cesar Built His Digital Empire Do you have an idea that could revolutionize the digital space but don't know where to start? Look no further than the story of Greg Cesar. A digital entrepreneur, consultant, and internet marketing expert, Greg has gone from selling products online to building his own empires in the digital space. Everyone d…
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Turn Your Passion Into Profits with Matt McWilliams
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Get Ready to Turn Your Passion into Profits Introducing Matt McWilliams Ready to take your business and career experience to the next level? Don't know where or how to start using your strengths in a meaningful way? Our special guest, Matt McWilliams (The Affiliate Guy) has released an inspiring book that can help you reach success - Turn Your Pass…
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Maximizing Your Marketing Potential with TikTok, IG Reels, and YouTube Shorts with Kasey Brown
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The Power of Content Advertising in Digital Marketing Kasey Brown, Digital Content Creator. Kasey has taken the digital content landscape by storm and is now one of the most sought-after creators in the business. In this episode, Kasey will be discussing her journey in creating digital content and the importance of organic content creation on other…
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Rick Wilson CEO: Welcome to 2023
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Rick Wilson: A True Ecommerce Pioneer As the world of Ecommerce continues to evolve, it is important to stay up to date with new ideas and trends. Rick Wilson, the CEO of MIVA and a true Ecommerce pioneer. During his conversation with John, Rick shared his insights on Amazon’s peak, search market share, ChatGPT, Tiktok for finding restaurants and e…
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Email Marketing Optimization Strategies with Danavir Sarria
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Email marketing optimization is essential for online businesses to succeed. By leveraging the power of automated campaigns, email segmentation, and data-driven strategies, you can maximize your reach and engagement with customers. Optimizing your emails will improve open rates, conversions, and overall customer satisfaction. Danavir is the founder …
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From the Street Corner to the Corner Office with Marquel Russell
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Sometimes the light hits just right, and you capture the moment. Marquel Russel is a shining example of this phenomena. He’s an example of determination, grit and belief in oneself to rise from the street corners to the "corner office." Growing up on the west side of Atlanta, Marquel wasn’t blessed with many opportunities for success. His early lif…
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The Untold Truths of Being an NFL Keynote Speaker with Shawn Harper
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Shawn Harper knows what it feels like to encounter failures, road blocks and disappointments. Growing up on the south side of Columbus, Ohio, Shawn had to overcome failure, adversity and learning disabilities. But he discovered the secrets to unlocking “The Winning Edge,” and now speaks all over the world, training others to win in business and in …
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Why Everyone Needs To Podcast For Business Today with Troy Nalls
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Today, I'm joined by my friend and business podcaster, Troy Nalls. Troy is going to share with us how podcasting can benefit our businesses. Podcasting is a great way to share your message with the world and grow your business. It’s a powerful way to connect with your audience and build relationships with them. But it’s not just for big businesses.…
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How To Use YouTube Video For Marketing with Rob Stanley
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As a busy entrepreneur, you know that time is precious. You probably don't have time to waste on things you don't enjoy, like being in front of the camera. But what if I told you that video marketing doesn't have to be a chore? That you can create compelling videos for your business without being a pro? And that by using video marketing, you could …
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Building Your Business Legacy with Lamar Tyler
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On this week's episode of "The Smartest Podcast", John "ColderICE" Lawson talks with Lamar Tyler, as they discuss "Building Your Business Legacy." Lamar is the creator and co-founder of the international business network, Traffic Sales & Profit (TSP), a premier community for purpose-driven African American entrepreneurs that provides solutions to d…
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How To Guerilla Market Your Business with Milas King
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This episode of "The Smartest Podcast with John Lawson" is for the small business owners. The scrappy entrepreneur. The person who is always hustling to make their business succeed. It's for anyone who knows that success comes from hard work, dedication and a bit of luck. In this episode, we speak with Milas King, successful entrepreneur and co-own…
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The 3 Steps to Find, Engage and Sell to Your Audience with Alita Harvey-Rodriguez
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On this week's episode of "The Smartest Podcast", John "ColderICE" Lawson talks with Alita Harvey-Rodriguez, and she will share with us "The 3 Steps to Find, Engage and Sell to Your Audience." Alita Harvey-Rodriguez is known as one of Australia’s leading marketing and strategic creativity experts, and the brains behind MI Academy. Diagnosed with Dy…
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Logistics and How It's Changing Ecommerce with Eddie Levine
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~ Logistics and How It's Changing Ecommerce ~ Special Guest: Eddie Levine If you're looking for some ecom inspiration, look no further than Eddie Levine. As the President and co-founder of Hub Dub, Ltd., Levine has a wealth of knowledge when it comes to Ecommerce and online marketing. In this episode of "The Smartest Podcast" with John "ColderICE" …
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How to Succeed After Failure with Stan Pearson
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Failure is a part of life. We all experience it in different ways, but the one common thread is that it doesn't feel good. It can be downright demoralizing, discouraging, and disheartening. And yet, it's also an essential part of the learning process. If we never failed, we'd never learn anything new or improve upon our old skills. The key is to pi…
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How to Establish Wealth From Scratch with Ron Story Jr.
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~ How to Establish Wealth From Scratch ~ Special Guest: Ron Story Jr. In this episode of The Smartest Podcast, host John Lawson interviews Ron Story Jr., a wealth expert. Ron shares his story of how he went from a struggling insurance salesman to becoming a self-made entrepreneur and digital nomad. He speaks to overcoming obstacles and offers advic…
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Chillin' at the IHOP Philippines this week for #WatchingAmazon. This episode we talk about how people are building businesses from customers returning goods bought on Amazon. Gotta give it to folks who are creative enough to make money on selling returned items. John Lawson and Brent Leary tells us how it's done.…
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David Nelson, Packing Lab Engineer at FedEx, has a very unique job (that many people would not know even exists!) â?? he custom designs packages and tests their durability (including drop, compression and vibration testing). Heâ??s made boxes for maple syrup and car bumpers, and put them through a rigorous testing process which involves shaking, …
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