Les meilleurs podcasts AEC Marketing Strategies (2024)

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Innovative Startup Pirros Revolutionizes Detail Management for Design Firms 33:13

22h ago33:13

33:13

Innovative Startup Pirros Revolutionizes Detail Management for Design Firms "We saw a lack of new software being developed for the design industry specifically." Peter Johann Randy Wilburn sits down with Peter Johann, COO of Pirros, on the Zweig Letter podcast to explore the innovative intersection of technology and the design industry. Peter refle…

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154: 7 Small Things Saving My Life Right Now 15:11

4d ago15:11

15:11

Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me grounded 🧘‍♀️ during this busy season. In this episode, I’m spilling all the details on how a few game-changing ha…

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153: Should You Stay or Go? Knowing When to Leave Your Firm with Michelle Hubbard, CPSM 31:15

11d ago31:15

31:15

AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm. Some key highlights from the episode are: Recognizing the right moment for a career shift The power of netwo…

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152: Avoid Holiday Chaos with Five Steps to Maximize Your Q4 23:57

18d ago23:57

23:57

As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024. From carv…

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151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM 29:27

25d ago29:27

29:27

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career. Key Takeaways: Cathy’s evolution fr…

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Reg Prentice on Simplifying Data Management for Design Firms 51:14

30d ago51:14

51:14

Reg Prentice on Simplifying Data Management for Design Firms "The two most valuable things people have a design firm has is its people, number one. Right. That's obviously always going to be the case, but number two is really its history and its institutional knowledge, which primarily exists in the form of the information that's stored." Reg Prent…

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150: How to Design the Personal and Professional Life You Want 18:48

1M ago18:48

18:48

I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌 I’m sharing the Full Focus Double Win Formula that transformed how I approach my goals and life. ✨ What You’ll Learn: How to create a 10-Year Life Plan that guides your future. Setting Annual …

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Encore Presentation: Learn How Structural Engineer Scott Harvey-Lewis Pivoted from Intrapreneurship to Entrepreneurship 34:42

1M ago34:42

34:42

We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, Scott Harvey-Lewis, a seasoned professional in the AEC industry, shares his unique perspective on leadership, innovation, and the power of resilience. Episode Summary In this episode, Scott delves into his career journey, highlight…

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Season 4 Trailer: The AEC Marketer's Journey – Personal Growth and Professional Excellence 5:12

2M ago5:12

5:12

Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life. Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share to…

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Encore Presentation: Justin Smith And Zweig Group Are Elevating Project Management Training 35:19

2M ago35:19

35:19

We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, Justin Smith, a distinguished leader in the Architecture, Engineering, and Construction (AEC) industry, joins the Zweig Letter Podcast to share his profound expertise on leadership and business development. Episode Summary In this …

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Encore Presentation: Innovating with Transparency – Burke Pemberton on Stok’s ‘Working Out Loud’ Approach 55:56

3M ago55:56

55:56

We're thrilled to bring back one of our most downloaded episodes on The Zweig Letter Podcast! In this popular episode, host Randy Wilburn sits down with Burke Pemberton, the Chief Financial Officer of Stok, a company dedicated to integrating sustainability into the built environment.In this episode, Burke shares invaluable insights on Stok's innova…

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Leading Design-Build Pursuits 49:53

3M ago49:53

49:53

The Progressive Design-Build (PDB) delivery method has been growing in popularity since it was introduced in the 90s. With more public agencies opting for "best value" over "low bid" for certain types of projects, PDB has become a go-to tool for state agencies, hospitals, K-12, and higher education procurement. The selection process, which often in…

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Mastering Recruitment in the Design Industry: Strategies and Insights 49:00

4M ago49:00

49:00

Mastering Recruitment in the Design Industry: Strategies and Insights "Being progressive and open-minded in how you define the roles that you need is critical to successful recruiting." Jeremy Clarke About the Guest: Jeremy Clarke: Jeremy Clarke is the Director of Recruiting and Retention at Zweig Group. He boasts a rich background as a combat vete…

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Design Strategies for A3 Proposals 45:30

4M ago45:30

45:30

We can thank Toyota for many innovations including honing LEAN process and establishing the "A3" approach to problem-solving. A3's structured way of presenting information concisely now shows up across all industries -- including AEC. Over the last two decades, the A3 proposal format has grown in popularity and quickly became a hot design challenge…

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Exploring The Knowledge Management Evolution in AEC with Christopher Parsons 49:24

4M ago49:24

49:24

Exploring The Knowledge Management Evolution in AEC with Christopher Parsons "What was the most important opportunity? And we heard two things. We heard learning management...and AI." Christopher Parsons About the Guest: Christopher Parsons is the founder and CEO of Knowledge Architecture, a firm based in San Francisco specializing in knowledge man…

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Marketing Trends that Establish Authenticity 56:31

4M ago56:31

56:31

Building a brand that authentically reflects the values, expertise, and people in your firm is job #1 for a professional services marketer. Episode 58 of The Shortlist welcomes back Marketing Strategist, Grace Takehara, and Digital Marketing Strategist, Kyle Davis, to discuss some of the trends they're seeing and how (or how not) they provide oppor…

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Making of "The Wildcards" 1:03:20

5M ago1:03:20

1:03:20

Most AEC marketers' plates are filled with essential initiatives; developing responses to RFPs and RFQs or creating promotional content for websites, social media, and databases. While those projects are critical to keeping business humming, every once in a while we get the chance to work on a big, collaborative, creative project. It's those rare m…

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The Adaptable Approach: Insights from a Seasoned Engineering President with Josh Fowler 44:05

5M ago44:05

44:05

Adapting to the Future: Josh Fowler on Leadership, AI, and Engineering Excellence in the Palmetto State "You really need to work on building your network and working your network because you never know what kind of doors are going to be open for you." Josh Fowler About the Show Josh Fowler, President of Davis & Floyd, a multi-disciplinary civil eng…

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Brand and Client Perception Surveys 1:00:22

5M ago1:00:22

1:00:22

"How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and delive…

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Small Design Firms Face Challenges in Talent Acquisition and Consolidation 46:54

5M ago46:54

46:54

Small Design Firms Face Challenges in Talent Acquisition and Consolidation "The dynamic shift since post-COVID has started an all-out war on talent. Smaller firms like ours... we're getting marginalized trying to acquire that talent and to hold on to it." Scott Erricson About the Show Scott Erricson is a principal and the founding owner of e2 Engin…

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Focusing on Team Strengths 50:11

5M ago50:11

50:11

From astrology to the Myers-Briggs Type Indicator (MBTI), personality theories offer introspection and insights to deepen our understanding of others. We all recognize that marketing is a collaborative effort, encompassing strategic planning to interview coaching. The beauty of being part of a team lies in having a diverse array of perspectives, ex…

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What Marketers Want Leadership to Know 46:50

6M ago46:50

46:50

Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adju…

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Luke Carothers on the Exciting Stories and Projects in the AEC Industry 33:05

6M ago33:05

33:05

Luke Carothers on the Exciting Stories and Projects in the AEC Industry “I’m very excited for the future of where the AEC industry is heading." Luke Carothers About the Show Luke Carothers is the Senior Content Manager for Zweig Group and also serves as the Editor-in-Chief of Civil + Structural Engineer Magazine. Specializing in content rooted in t…

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Efficiencies in Proposal Development 47:53

6M ago47:53

47:53

We've all been there; wishing we had an extra 48 hours to hone a proposal's case studies, graphics, and messaging from "great" to "exceptional." But there are ways to tighten up your existing proposal process to give your team as much time as possible to craft impactful content. That often means beginning before the RFP hits the streets, knowing wh…

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UES CEO Dave Witsken discusses Growth Strategies and Talent Acquisition in AEC 34:34

7M ago34:34

34:34

About the Show "Having a good strategy enables good organic growth, both revenue and people.” Dave Witsken About the Guest: Dave Witsken is the CEO of UES, a company widely recognized in the architectural, engineering, planning, and environmental consulting spaces for its exceptional growth and industry impact. UES, under Dave's leadership, has not…

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Overcoming the Fear of Public Speaking 44:24

7M ago44:24

44:24

No matter your position or professional experience, almost all of us struggle with some level of fear and anxiety around public speaking. And from internal meetings, to shortlist interviews, to conference presentations, the AEC industry is full of opportunities (and demands!) to address a group or lead a discussion. How can you break through the ne…

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Client Care, Gifts, and Swag: Hot or Not 51:17

7M ago51:17

51:17

It's never too early to start scheming your next client care gift. In Episode 51, Middle of Six marketing and creative strategists, Grace Takehara and Lauren Jane Peterson, share their best practices for executing a thoughtful client care gift campaign, common hurdles, and tips for choosing a gift that resonates. Through insightful anecdotes and in…

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Building the Future: Kyle Cheerangie's Blueprint for Young Engineers 49:31

8M ago49:31

49:31

Building the Future: Kyle Cheerangie's Blueprint for Young Engineers "You have to practice designing... You have to know what it feels like to load that information into your brain." - Kyle Cheerangie Summary: In this insightful episode of the Zweig Letter podcast, host Randy Wilburn sits down with the brilliant Kyle Cheerangie, a department manage…

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What Marketing and BD Need from Each Other 51:00

8M ago51:00

51:00

In the AEC industry, Marketing and Business Development activities are tightly linked. Since marketing plans implement the business and sales goals of the company, a successful execution of strategy demands that marketing and "BD" are in alignment and constantly communicating. In Episode 50 of The Shortlist, Middle of Six Principals Wendy Simmons, …

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Revisiting Social Media 45:58

8M ago45:58

45:58

We've talked about social media before, but since it's an ever-evolving communication tool we're revisiting the topic with a focus on the nitty gritty of managing your firm's social presence. To start, what do you look for in assessing your firm's current approach and what are current best practices for honing your future strategy? Understanding wh…

1
Time Management Tricks 51:39

9M ago51:39

51:39

The subject of time comes up in virtually every AEC marketing conversation: Time until the deadline, time needed for internal meetings, finding time for special initiatives and non-proposal marketing priorities, and so on. The effect of not having 'enough' time is a significant contributor to the stress and burn-out many AEC marketers may experienc…

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How to Get the Most Out of a Conference 49:02

9M ago49:02

49:02

Conference participation is an excellent way to immerse yourself in an industry, gain exposure for your firm, and build relationships with clients and colleagues. Engaging in conferences is also a significant investment of time and resources; having a thoughtful plan to maximize your return on investment is key. Whether you are new to navigating co…

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The Road Ahead for AEC Marketing Strategies 3:24

10M ago3:24

3:24

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to …

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149: The Most Popular Episode of 2023 20:16

10M ago20:16

20:16

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your m…

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Lessons in Entrepreneurship: Navigating Success and Failure with Harry Clark - Elevate AEC 2023 1:08:21

10M ago1:08:21

1:08:21

"You have to be like Superman; you're a risk-taker. But once you've attained success and you have a larger entity, it's important to shift your mindset to that of a risk manager. " Harry Clark Summary: In this special episode of the TZL podcast, we feature an enlightening keynote speech by Harry Clark, delivered at the Zweig Group's 2023 Elevate AE…

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148: The Vital Role of Mentorship for AEC Marketers 32:36

10M ago32:36

32:36

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things men…

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147: How this CEO is Modernizing AEC Marketing 44:14

10M ago44:14

44:14

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? …

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146: Performance Goal Examples for AEC Marketing Departments 26:38

11M ago26:38

26:38

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of g…

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A Thanksgiving Pause: Gratitude & Greetings 1:23

11M ago1:23

1:23

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy…

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145: How to Build Your Marketing Budget 24:14

11M ago24:14

24:14

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This e…

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Data-Driven Decision Making in Design: Harnessing the Power of Analytics - Keith Sequeira 44:54

11M ago44:54

44:54

"The ability to access decades worth of industry data in seconds is a game-changer. It's time to leverage this knowledge and stay ahead of the competition." Keith Sequeira, Zweig Group 🎙️ In our latest TZL Podcast episode, we dive into an enlightening chat with Zweig Group's data analytics guru, Keith Sequeira. We unpack how data is revolutionizing…

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144: The Elements of a Great Marketing Plan 25:19

11M ago25:19

25:19

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't j…

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143: The Elements of a Great Business Development Plan 25:06

12M ago25:06

25:06

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover: Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marke…

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Breaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest 48:37

12M ago48:37

48:37

"In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster collaborative relationships." - Carey Balogh, Brand Groupies In this episode of The Zweig Letter Podcast, Randy Wilburn welcomes Carey Balogh and Lauren Genest, founders of Brand Groupies. With backgrounds in fashion PR, they've carved o…

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Night of the Living Deadline 31:59

12M ago31:59

31:59

Amy, an overworked marketing coordinator for Outlaw Construction, has a major design-build proposal due by 5:00 pm. And, as every AEC marketer knows, when it comes down to an important deadline—anything that can go wrong, will go wrong. Can Amy and her hastily assembled, ragtag crew of colleagues get the proposal submitted on time? Find out on Nigh…

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142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals 11:36

12M ago11:36

11:36

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating…

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141: Stand Out in an AI World with Client-Focused Case Studies 36:12

12M ago36:12

36:12

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked th…

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Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and Bill McConnell 1:07:55

1y ago1:07:55

1:07:55

About the Show: "People want to work for firms that have a great vision and a mission. How are we going to get there? What's your purpose in terms of culture, can you rattle it off?" - Bill McConnell, Vertex In this special episode of the TZL Podcast, recorded live at the 2023 Elevate AEC Conference in Frisco, TX, host R Wilburn brings you an enlig…

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140: Mastering Social Media: How to Plan a Three-Month Content Calendar 28:28

1y ago28:28

28:28

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to …

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139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers 36:34

1y ago36:34

36:34

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigat…

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AEC Marketing Strategies Podcasts

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