From Food Truck to Brick-and-Mortar: The Emboldening Journey of Grimm Burger

Whiskey & Wisdom

Dive into the fascinating journey of Grimm Burger as chronicled in our immersive episode! Join hosts Chris Kellum and Tyler Yaw along with special guest Matt Grimm, co-owner of Grimm Burger, to explore the culinary leap from managing food trucks to establishing a permanent restaurant. Delve into Matt's passion for smash burgers, his developmental process at Cookout, and the logistical hurdles of operating a food truck. Hear insights on the vital role of branding, social media, quality ingredients, and managing prep work. Whether it's about quirky pies, custom sauces, or craft beer collaborations, discover the creativity and dedication that fuel Grimm Burger’s ongoing adventure. Perfect for aspiring food truck owners and burger aficionados, this episode offers personal stories, actionable strategies, and exciting future plans!

00:00 Welcome and Introduction

00:41 The Burger Debate

02:40 Starting the Food Truck Journey

06:14 Challenges and Realizations

07:04 Commissary Kitchens and Food Prep

11:05 Branding and Quality Ingredients

15:59 Menu Expansion and Collaborations

19:44 Craft Beer and Fries

23:26 The Secret Sauce Hint

23:58 Opening the Physical Location

24:28 Halloween Plans and Decorations

25:27 Location and Local Favorites

26:27 The Cookout Connection

27:01 The Taco Roo Project

29:48 Transition to Grimburger

31:34 Balancing Work and Family

32:50 Preparing for the Grand Opening

35:58 Food Hot Takes and Future Plans

37:43 Final Thoughts and Farewell