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Contenu fourni par Legal Talk Network. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Legal Talk Network ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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In Her Ellement
1 Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18
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AiméHow do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
Bad Math - Undercapitalization || Riches in the Niches?
Manage episode 391893803 series 1037328
Contenu fourni par Legal Talk Network. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Legal Talk Network ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?
_______________________________________________________________
Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you’re not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals.
To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn’t all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice.
The News:
- This video looks amazing: Hands-on with Gemini: Interacting with multimodal AI - YouTube. But now it’s looking like we’ve been misled: Google shares sink following reports that some of their AI demo was faked.
- Joy Hawkins has informed everyone that they basically don’t exist after hours on Google unless they run a 24/7 listing.
Mentioned in this Episode:
148 episodes
PartagerManage episode 391893803 series 1037328
Contenu fourni par Legal Talk Network. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Legal Talk Network ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?
_______________________________________________________________
Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you’re not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals.
To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn’t all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice.
The News:
- This video looks amazing: Hands-on with Gemini: Interacting with multimodal AI - YouTube. But now it’s looking like we’ve been misled: Google shares sink following reports that some of their AI demo was faked.
- Joy Hawkins has informed everyone that they basically don’t exist after hours on Google unless they run a 24/7 listing.
Mentioned in this Episode:
148 episodes
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1 Is Your Law Firm Marketing Actually Working? 24:00
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméLive from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real ROI? 🍟 Why law firms MUST use a CRM to stop missing leads Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.) If you’re serious about law firm growth , you won’t want to miss this one. 🔔 Don’t forget to subscribe for more legal marketing insights! 🎥 Watch the full video here. Chapters 00:00 - Intro & Welcome from Miami 00:46 - How Much Should Lawyers Spend on Marketing? 01:32 - Investing in Growth: ROI vs. Volume 02:34 - Why 30% is a Key Number in Legal Marketing 03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm 05:09 - How Marketing Agencies Take Credit for Your Leads 07:00 - Why "How Did You Hear About Us?" is Crucial 10:31 - The Biggest Intake Mistakes Law Firms Make 13:15 - If You Don’t Have a CRM, Are You Even Growing? 19:01 - How to Hold Your Marketing Agency Accountable 21:20 - The Truth About "Up and to the Right" Traffic Graphs 21:56 - Wrap-Up & Final Thoughts…
1 How Law Firms Use Google Ads to Poach Your Leads 44:03
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméLead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------ Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News : If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig. The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon! Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 Meh, Links — Busting Link Building Myths for SEO 42:44
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméToday, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links. And, later, what’s working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links. Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News : More mergers & acquisitions! Places Scout was purchased by Yext … so are we all in for some price jacking? Sigh. Probably. ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025…
1 Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing 41:44
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméGyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world. And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution. The Quasi-News : Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business . American Association for Justice Winter Convention - Look out for LHLM LIVE! PILMMA Super Summit - Conrad’s Ski Invitation for April 28th. Suggested LHLM Episodes: Marketing Attribution: Follow the Data or Trust Your Gut? Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) RISE OF THE MACHINES (3:00) News: Partnerships Gone Bad and LHLM on the Move! (9:24) How to Spot a Shaddy Marketing Agency (22:05) That’s Not What We Said!…
1 TV Ads or Digital? The Champion Lawyer Uses Both 48:08
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIf your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth. Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life’s journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News : We are brilliant crystal ball pontificators! Cases in point: Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore ’s firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 43:13
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméGaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all. The News : Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay. A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025 ! Thanks, we think. Gyi’s GBP got suspended—again. ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff! New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR Suggested LHLM Episodes: Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Hail to the Victors (2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News! (13:47) 2024 Predictions in Review (24:45) 2025 Lawyer Marketing Prognostications…
1 Law Firm Marketing — How Much Should Your Associates Be Doing? 47:39
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméYou’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer. The News : The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz. Apple launched its ChatGPT integration with Siri . Useful? No? Yes? And, Gyi and Conrad’s Google Business Profiles are back on track. What happened? Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf? (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy? (26:53) What makes a Gyi?…
1 Dial M for Mystery Shopper – Sponsored by CallRail 47:42
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIntrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients. The News : Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all. Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode. Other Episodes in the Paul Robinson Trilogy: Lawyer Website Roasted Ring, Ring! What to Expect When You Call Up a Marketing Agency Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters - Times Approximate (0:00) Planting our Flag / GBP Suspensions (6:59) Legal Marketing News (17:53) Mystery Shopper Call…
1 The Ultimate Gift Guide for Lawyers (2024) 27:04
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméThe stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: https://amzn.to/4gndoJf…
If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys’ detailed teardown. From the first Google search to the nitty-gritty details of Paul’s site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients. Watch on YouTube Suggested LHLM Episodes: Ring, Ring! What to Expect When You Call Up a Marketing Agency Does My Website Suck? | Law Firm Website Teardown Local SEO 2024: How to Rank AND Expand Your Law Firm Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 Game Changing Insights for Brand Building Success 40:39
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméJoin Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me…
1 Ring, Ring! What to Expect When You Call Up a Marketing Agency 37:16
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméGet the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation. Stay on the line—our next episode features another law firm website teardown! The News: ChatGPT Search is available now! Go check it out. A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box . More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive . Suggested LHLM Episodes: LinkedInGPT || Red Flags for Firing Your Agency How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 SHOCKING Insights from Clio’s 2024 Legal Trends Report 36:58
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméAI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report Mentioned in this Episode : BEDLAM - Mockingbird Client Conference Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 Diary of an In-House Marketing Director 37:15
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméYour underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? ----- Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats. The News: Search Engine Land Acquired by Semrush – Eh, this probably isn’t great for Search Engine Land’s readers. There’s got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge . Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect : The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
1 Are You Wasting Money on Legal Directories? 44:18
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Lire Plus Tard Lire Plus Tard Des listes J'aime AiméIn the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm? ----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile. The News: Instability, uncertainty… not a good look. What’s going on, Wordpress? – WP Engine vs. WP Google AI Overview ads launch on mobile in U.S. – Because, you know, they’ve got to keep up in the AI arms race. Apparently, Conrad has powers of divination! – Internet Brands buys Findlaw Conrad wrote a great article on brand costs in PPC for SearchEngineLand – Branded keywords: How Google Ads drives up CPCs Suggested Episodes: Online Legal Directories, Worth Your Time (And Dough)? 5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads? Mentioned in this Episode : Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok…
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