The Rising Costs of Google Ads || Traffic for Traffic’s Sake?

Lunch Hour Legal Marketing

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers?

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Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like their Google ads are less and less effective. What’s going on here? Gyi and Conrad talk through the increasingly convoluted ad space and how to actually reach your target clients.

Later, a listener asks a question that merits its own segment—what do you do when you have a web page that generates a lot of organic traffic but doesn’t convert to clients? The guys discuss whether all traffic is good traffic and what you should do with a weirdly performing page from a variety of marketing perspectives.

The News:

• Once again, Elon’s employing some seriously questionable tactics against his naysayers, and it’s hard to imagine he’s accomplishing anything other than shooting himself in the foot: Elon Musk to advertisers who try to blackmail him: 'Go f**k yourself'
• Danny Sullivan, Google's Search Liaison, says major changes are coming to search rankings, so buckle up, folks. We may be experiencing some turbulence.
• Also from Google—structured data changes. Check out these articles from Search Engine Journal: Google Highlights Forums & Profiles With New Structured Data and Google Search Central: New in structured data: discussion forum and profile page markup.
• And, well, Google’s definitely monopolizing the news (again): Jerry Dischler of Google Ads has Resigned.

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