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Online Business Systems Ep. 11: Is Your Business Ready To Run Paid Ads?
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Welcome to Zeilhan’s Podcast where we believe in using the power of the internet, software, and technology to achieve online business success.
Today you are listening to episode 11 of Online Business Systems and we will be looking at the topic “ Is Your Business Ready To Run Paid Ads? “.
A lot of times entrepreneurs, beginner marketers, and do-it-yourselfers jump into business with the plan of running ads to get clients or customers as their sole marketing strategy.
They watched a really cool and ‘definitely legit by all means possible’ youtube tutorial that teaches an awesome new hack or strategy that is ‘guaranteed to pour money into their bank accounts'.
From this video, they decided that the only thing they need to do to be successful is to ‘do exactly what the youtube ads guy said’ and they’ll be successful.
If asked what their marketing strategy will be by a banker, financier, or well-intentioned friend or family member they will say ‘I’m going to sell this on Facebook with this cool new Facebook Ad hack I learned off youtube’ and then the story ends there.
While nothing is wrong with running ads for your business, and in some situations, it is even recommended and advocated for by our team at Zeilhan with our clients, we recognize that it should only form a small part of a bigger more strategic, and systemized marketing system to help your business succeed.
So what are we getting at exactly?
Well, for starters a marketing system should be a reliable, measurable, and consistent way of marketing your business that helps your business achieve its goals.
Your marketing system should be easy to scale, adjust, and adapt to changing market conditions.
That means your marketing system should grow with your business, be able to change with the economy, and consistently and reliably produce results under these changing conditions.
Staying true to our mission of value and research-driven content on Online Business Systems we are going to share with you an article by Zen Media that helps us to truly understand paid marketing.
Episode Links
Product Market Fit: https://www.productplan.com/glossary/product-market-fit/
Understanding The Basics of Paid Advertising: https://zenmedia.com/blog/understanding-basics-paid-advertising-online/
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