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Puns, Protein and Perseverance - How Surreal Won Breakfast #20
Manage episode 456069002 series 3510658
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Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.
The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…
Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.
This episode covers
- Surreal’s genius social media hack to validate a product idea before its launch
- How Surreal can launch a product from scratch in under three weeks
- Overcoming unique manufacturing challenges to stay in control of their product
- How to harness humour and personality to stand out, without getting cancelled
- Invaluable sales learned from Jac’s inspired tenure at Vita Coco
Surreal
https://eatsurreal.co.uk/
https://www.instagram.com/eat_surreal/
Jac Chetland
https://www.linkedin.com/in/jac-chetland-9b14a690/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
21 episodes
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