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'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5
Manage episode 383942145 series 3510658
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Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.
Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.
Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.
This episode covers
- Consumers’ consideration for sustainability in high-end spirits
- Creating bespoke non-alcoholic experiences that excel beyond the norm
- Rachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parity
- How she single handedly fought against a woeful UK maternity policy
- The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategy
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
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