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Contenu fourni par James Cook and Where We Buy. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par James Cook and Where We Buy ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311
Manage episode 444713071 series 1449724
Contenu fourni par James Cook and Where We Buy. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par James Cook and Where We Buy ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
108 episodes
Partager
Manage episode 444713071 series 1449724
Contenu fourni par James Cook and Where We Buy. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par James Cook and Where We Buy ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
108 episodes
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Similaire à Where We Buy: Retail Real Estate with James Cook
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
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