S4.E2: Entertaining AI: Disrupting the Creative World

What Does It Profit Podcast

In this episode, Dr. Dawn heads straight into the scene of the action, Paramount Studios in Hollywood, where writers and actors are fighting an existential battle that stems in large part from AI. We look beyond the glitzy Hollywood sets to learn more about how AI threatens the livelihoods of creatives in an industry where most struggle to even make ends meet.

We set the stage for what feels like a David and Goliath story as we spotlight the battles writers and actors have been fighting against studio executives and producers in conjunction with the rise of disruptive technologies, like AI. We spotlight what those battles are as we delve into the fears various members of the entertainment industry have about AI, and why those fears helped catalyze a historic Writer’s Guild of America (WGA) and the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) double strike.

We begin this episode with the WGA. After nearly 150 days of striking, some writers have returned to work. In late September, the WGA reached a tentative deal with studio executives, a deal which imposes guardrails on AI’s ability to create written content and be used as source material.

Actors, though, haven’t had the same success yet. We speak to Towanda Underdue, an actor, writer, and producer, as well as a lead negotiator for SAG-AFTRA, to learn why. Underdue details the myriad of ways AI can further disrupt the art of acting in light of the role streaming services have had undervaluing actors. We also hear from set designer Blair Barnet who shares her concerns about how AI will alter the fabric of what entertainment is built on: the creative human experience.

While we outline these various battles, these battles are inextricably intertwined. This episode brings to light how creatives are fighting to protect the humans who work in entertainment, and the humanity of the entertainment industry itself.

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