EP 50 – Increase your corporate bookings in 2025 with Helen Applin Head of Business Events, Visit West

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Are you looking to grow your corporate bookings in 2025?
Business events like meetings, conferences, and team-building activities are key revenue sources, especially during off-peak times in the visitor economy.

In this episode, Kelly chats with Helen Applin, Head of Business Events at Visit West, about the MICE (Meetings, Incentives, Conferences, Exhibitions) market opportunities in the Bristol, Bath, and North Somerset area.

Many businesses miss out on opportunities simply because they’re unaware of the resources the convention bureau, Meet Bristol and Bath, provides.
According to the latest UK EVENTS report, corporate events contribute an impressive £33.6 billion annually to the UK economy, making this sector a vital asset.

Listen to this episode to discover how you can maximise this market and how Visit West can help you.
Episode Summary, links and Helen's LinkedIn details.

Useful links:

- Gold Membership at Visit West

- Meet Bristol and Bath

To share your views on this subject and ask questions about the episode, head over to:
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This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
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