Strategic Design and Marketing: Insights from Pink Wall Designs

Virtual GM - A Hotel Management Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team are joined by special guests Erin Donnelly and Heather Loduca, Co-Founders of Pink Wall Designs. Erin and Heather share their expertise in transforming properties through strategic design and marketing.

Meet Our Guests:

Erin Donnelly brings a wealth of experience from her extensive background in house flipping, property conversions, project management, design, and development. As a licensed realtor, she has exclusive access to market data, enabling her to make informed decisions that enhance the appeal and functionality of each project. Erin's dual proficiency in real estate and design ensures that each investment not only meets but exceeds industry standards.

Heather Loduca expertly fuses marketing insight with design to ensure each property is visually captivating and market-aligned. With a background in marketing, design, real estate investing, and staging, she has produced viral Airbnb’s and set new trends in the short-term rental market, from millions of social media views to celebrity brand partnerships and TV appearances. Heather's ability to blend aesthetics with strategic market positioning makes her an influential figure in the industry.

Discussion Highlights:

1. How utilizing strategic design in tandem with parallel marketing strategies is the optimal approach for the highest ROI on your hotel.
2. What marketing your hotel looks like in 2024.
3. The number one way to drive direct bookings and bypass expensive OTAs.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.
Website: https://www.pinkwalldesignsinc.com/
Free Consultation: https://pinkwalldesigns.hbportal.co/public/6638ea12fb86b200259f1284/1-Schedule_an_intro_call
Instagram: https://www.instagram.com/pinkwalldesigns/
David C Barnett Small Business and Deal Making M&A SMB
I discuss buying, selling, financing and managing small and medium sized businesses...
Listen on: Apple Podcasts Spotify

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@thevibrantteam
@virtualgmpodcast
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www.thevibrantteam.com

Chapitres

1. Strategic Design and Marketing: Insights from Pink Wall Designs (00:00:00)

2. [Ad] David C Barnett Small Business and Deal Making M&A SMB (00:26:10)

3. (Cont.) Strategic Design and Marketing: Insights from Pink Wall Designs (00:26:55)