UP382 The Most Valuable Shirt in Sport

Unofficial Partner Podcast

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value.
Guests are Mike Fordham and Kylie Bishop.
Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and was more recently CEO of Rajasthan Royals.
Kylie is Head of Sponsorship Valuation at Turnstile, having previously worked at The Boston Consulting Group.
A new InTel report from Turnstile puts an independent dollar valuation to three of sports most iconic shirts - Manchester United, Dallas Cowboys, and the Chennai Super Kings. You can download the report here.
The conversation also explores the role of winning streaks, star players, and international fan bases in influencing valuation. Additionally, they forecast the changing landscape of sports sponsorship, including the rising significance of women's sports and the strategic implications for new and evolving leagues.
What are the lessons for newer sports properties, where team brands are key to the business model and the success of properties such as WSL, LIV Golf, Saudi Premier League and The Hundred.
00:34 The Intricacies of IPL and Global Sports Sponsorship
01:03 Unveiling the Most Valuable Shirts in Sports
01:18 Exploring the Components of Sponsorship Value
03:32 The Intellectual Property Value in Sponsorship
08:03 The Global Fan Base: Loyalty and Fluctuations
12:31 Comparing Sponsorship Values Across Major Leagues
19:04 The Evolution and Future of Sports Sponsorship
26:45 Exploring the IPL's Business Model and Sponsorship Dynamics
27:41 The Dominance of Media Rights in Sports Revenue
28:21 Predicting the Future of Major Sports Leagues
30:35 The Impact of Star Players on Sports Franchises
33:46 Evolving Player Acquisition Strategies in the IPL
35:52 Building Value and Fan Engagement in New Sports Franchises
38:53 The Role of Women's Sports in Expanding Brand Value
47:07 Unique Challenges and Opportunities in Establishing New Leagues
47:53 Reflecting on the IPL's Unique Success and Future Valuations

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