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Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals
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Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and builds trust in the B2B metal roofing industry.
In this episode, we dive deep into what it takes to be a successful content creator, from being a subject matter expert and a self-starter to the importance of collaboration and independent work. Thad shares invaluable tips on reviewing video producer resumes, focusing not just on portfolios but practical assignments when necessary.
We also tackle the challenges of creating controversial content, dealing with location filming mishaps, and the essential tools and resources for video production. Plus, Thad gives us a peek into the inner workings of Sheffield Metal's YouTube strategy, how it drives sales, and why educational content is key.
Timestamps:
00:41 Building a Successful YouTube Channel
02:02 The Metal Roofing Channel: Brand and Content
05:05 Content Creation and Audience Engagement
13:22 Impact on Sales and Business
23:24 Getting Started with Video Production
26:10 Hiring the Right Video Producer
34:29 Final Thoughts and Recommendations
Tune in for a wealth of insights, practical advice, and more on how to leverage video content to build enduring trust with your audience.
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