The daily drama of money and work from the BBC.
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Contenu fourni par Trndsttrs Media. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trndsttrs Media ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Jodi Harris (ABinBev) | Connecting Brand to Culture
Manage episode 271385164 series 2407825
Contenu fourni par Trndsttrs Media. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trndsttrs Media ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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Manage episode 271385164 series 2407825
Contenu fourni par Trndsttrs Media. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trndsttrs Media ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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continue reading
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continue reading
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