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Cheryl Caudill (IBM) | The Future of Marketing & Consumer Insights
Manage episode 270822361 series 2407825
Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.
On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it.
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
Manage episode 270822361 series 2407825
Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.
On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it.
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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