Austin Irabor: Innovative Marketing Strategies to Lower Costs for Lawyers

Traffic to Leads

About Austin Irabor: Austin Irabor is the founder and CEO of NETFLY, a leading SoCal-based marketing agency that specializes in law firm growth. Known for developing the Law Firm Acceleration™ model, Austin has transformed the legal marketing landscape by implementing innovative strategies that drive rapid, predictable growth for personal injury and other law firms. With a background in digital consulting for political campaigns and startups, Austin's unique approach blends cutting-edge technology with deep industry insights to deliver exceptional results.

In this episode, Ted and Austin Irabor discuss:

• Transitioning to a legal-focused ad platform
• Innovations in audience targeting
• New strategies for law firm lead generation
• Reducing costs in digital advertising for lawyers

Key Takeaways:

• NETFLY is transitioning into an ad service platform for personal injury lawyers by developing a unique system that allows lawyers to log in, set their budgets, and receive high-quality traffic through targeted ads, bypassing conventional platforms like Google and Meta.
• The Precision Audiences program at NETFLY leverages first-party data from various partners to create a highly refined audience of recent car accident victims, with data updated every three days, enabling precise targeting and significantly reducing the cost per click to around $9.
• The Law Firm Acceleration™ 4.0 program provides a full-service solution that includes a marketing team, follow-up personnel, and non-attorney salespeople to deliver pre-signed retainer agreements directly to law firms, minimizing the traditional lead-chasing process and ensuring a more effective conversion strategy.
• By investing in a crash-test-like approach, NETFLY rigorously tested their new products with a $10,000 budget, resulting in 60 leads where approximately 50% involved moderate or severe accidents, demonstrating the platform's effectiveness in targeting and converting high-value cases for law firms.

"I'm committed to creating something specifically for personal injury that avoids the overspending on Google, which has gotten out of control, the quality concerns at Meta, and reliance on marketers and vendors that are all essentially doing the same thing." — Austin Irabor

Connect with Austin Irabor:

Website: https://netflydigital.com/

Email: [e-mail]

Personal LinkedIn: https://www.linkedin.com/in/austinirabor/

Company LinkedIn: https://www.linkedin.com/company/netfly-inc/

Facebook: https://www.facebook.com/netflydigital

Instagram: https://www.instagram.com/netfly_digital/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

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