The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Contenu fourni par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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AI Continues to Eat Media Companies (429)
Manage episode 419936032 series 68737
Contenu fourni par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.
Hits and misses include GaryVee's new book and Coca-Cola lens.
Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
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This week's links:
Social Influencers and what to do
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This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
434 episodes
Partager
Manage episode 419936032 series 68737
Contenu fourni par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.
Hits and misses include GaryVee's new book and Coca-Cola lens.
Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
-----
This week's links:
Social Influencers and what to do
-----
This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
434 episodes
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Similaire à This Old Marketing
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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