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Kate Dingwall Freelance Writer - Words / Travel / Wine / Spirits
Manage episode 384244129 series 3438245
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This week, I’m speaking 🎙️with Kate Dingwall, a Canadian from Toronto, a very successful freelance writer ✍ who has written for Forbes.com, The Toronto Star, Maxim, Serious Eats, 🍽 Elle, Liquor.com, Wine Enthusiast, 📔 and more.
Like all entrepreneurs, Kate started out doing what we all do: hustle, email, call, and partner with those in the industry who see the potential we know is there to offer to many. Kate knew she wanted to learn the business side of our industry, so she received her Master's Degree in Luxury Brand Management from Savannah College of Art and Design (SCAD) and learned all about luxury goods, fashion, wine, 🍷 and spirits, 🍸 which has helped her immensely in her writing ✍ career.
She has a unique lens into the world through her younger sister and how they view the world growing up in the midst of climate change. 🌎 This generation is putting more money🤑 and thought 🤔 into the brands they choose as the environment is vital to them. They, as we know, are drinking less and looking for alternatives as they strive for a healthy lifestyle. 🏃♀️ 🏊♂️ 🏋♀️ 🚴♂️
A couple of facts about Gen Z
- Ratings are not important (move over Robert Parker) who's next?
- Despite what Silicon Valley Bank's report says Gen Z's are drinking wine
- Buy by company values and interest in the environment, over ratings & price
- Finding gems in all corners of the world due to high quality to price ratio
- Currently get recommendations from friends
Who is or will be the future wine leader of GenZ?
Kate is a world 🌎traveler and has been to amazing places like Armenia and most recently a trip to Japan to report on shochu.
We also talk about the Low & No movement happening in Canada and her favorite brands in the segment.
Kate has a lot of great insight and thought behind the future of our industry. This is one you do not want to miss!
#entrepreneur #wine #writer #traveller
#fnbinnovation
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